A data profile of the people who buy, follow and care about Reality in United Kingdom — modelled from more than twelve digital signal sources. Reality has an estimated audience of 5,683,079 people in United Kingdom.
The average Reality fan in United Kingdom is 41.2 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Wikipedia, Hobby, Esso, with strongest over-indexing on Wikipedia (4.17× the country average).
Demographically, the Reality audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Convenience Orientation, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Reality fan in United Kingdom is more female, around 41.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Reality profile in United Kingdom.
57.5% are female, 42.5% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 57.5% |
| Male | 42.5% |
| Average age | 41.2 |
| Estimated audience size | 5,683,079 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 24% |
of the worldwide Reality audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 28.9% |
| Italy | 5.5% |
| United Kingdom | 4.7% |
Where the Reality audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~300K | 1.28× | |
| 02 | Yorkshire and the Humber | ~600K | 1.26× | |
| 03 | Northern Ireland | ~200K | 1.12× | |
| 04 | East of England | ~600K | 1.10× | |
| 05 | North East | ~200K | 1.07× | |
| 06 | England | ~4.5M | 0.99× | |
| 07 | Scotland | ~500K | 0.99× | |
| 08 | South East | ~700K | 0.97× | |
| 09 | South West | ~400K | 0.92× | |
| 10 | Wales | ~300K | 0.89× | |
| 11 | East Midlands | ~300K | 0.87× | |
| 12 | North West | ~400K | 0.64× |
The strongest cross-interests of the Reality audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Flightradar24 | Travel & Leisure | 4.55× | ||
| 02 | Wikipedia | Internet & Social Media | 4.17× | ||
| 03 | Adoption | Kids & Family | 3.60× | ||
| 04 | Pierce Brosnan | Movies & TV | 3.40× | ||
| 05 | Sketch comedy | Movies & TV | 3.34× | ||
| 06 | Satire | Literature | 2.86× | ||
| 07 | Esso | Cars & Mobility | 2.77× | ||
| 08 | Risk management | Business & Career | 2.71× | ||
| 09 | Refrigerator | Home & Garden | 2.39× | ||
| 10 | Hobby | Home & Garden | 2.24× | ||
| 11 | Betfair | Games | 2.19× | ||
| 12 | William Hill (bookmaker) | Games | 2.14× | ||
| 13 | Genetics | Kids & Family | 2.08× | ||
| 14 | Internet & Social Media | 1.89× | |||
| 15 | Distilled beverage | Food & Beverages | 1.81× | ||
| 16 | Volunteering | Politics & Society | 1.75× | ||
| 17 | Aldi | Shopping | 1.73× | ||
| 18 | Politics | Politics & Society | 1.62× | ||
| 19 | Kitchen | Home & Garden | 1.54× | ||
| 20 | Weddings | Kids & Family | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.22× | |
| Spirituality | BALANCE | 1.21× | |
| Healthy Lifestyle | BALANCE | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.72× | |
| Luxury Orientation | PREMIUM | 0.77× | |
| Design Affinity | PREMIUM | 0.80× |
Reality has an estimated audience of 5,683,079 people in United Kingdom, concentrated in England and South East.
57.5% of Reality fans are female, 42.5% are male, with an average age of 41.2 years.
Reality fans show strongest brand affinity for Wikipedia (4.17×), Hobby (2.24×), and Esso (2.77×) over the country average.
Reality fans in United Kingdom are most concentrated in England (reach ~4.5M), South East (reach ~700K), and Yorkshire and the Humber (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Reality itself, the audience over-indexes on Hobby (2.24×), Esso (2.77×), Satire (2.86×), and William Hill (bookmaker) (2.14×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Reality. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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