A data profile of the people who buy, follow and care about Reality in Italy — modelled from more than twelve digital signal sources. Reality has an estimated audience of 6,548,774 people in Italy.
Reality has an estimated audience of 6,548,774 people in Italy. 58.1% are female, 41.9% are male, average age 42.0. Top brand affinities: Wikipedia, WhatsApp, Singer-songwriter, Margot Robbie, Satire.
Top brand affinities include Wikipedia, WhatsApp, Singer-songwriter, with strongest over-indexing on Wikipedia (4.91× the country average).
Demographically, the Reality audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Spirituality, Tradition.
The typical Reality fan in Italy is more female, around 42.0 years old, with strong Spirituality tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Reality profile in Italy.
58.1% are female, 41.9% are male, average age 42.0.
| Metric | Value |
|---|---|
| Female | 58.1% |
| Male | 41.9% |
| Average age | 42.0 |
| Estimated audience size | 6,548,774 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 15% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 25% |
of the worldwide Reality audience comes from Italy.
| Country | Share |
|---|---|
| United States | 28.9% |
| Italy | 5.5% |
| United Kingdom | 4.7% |
The strongest cross-interests of the Reality audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 4.91× | ||
| 02 | Margot Robbie | Movies & TV | 4.91× | ||
| 03 | Morgan Freeman | Movies & TV | 4.91× | ||
| 04 | Harrison Ford | Movies & TV | 4.91× | ||
| 05 | New Testament | Politics & Society | 4.66× | ||
| 06 | Satire | Literature | 3.87× | ||
| 07 | Improvisation | Music & Radio | 3.71× | ||
| 08 | Rose | Home & Garden | 2.98× | ||
| 09 | Genetics | Kids & Family | 2.62× | ||
| 10 | Mediaset | Technology & Electronics | 2.60× | ||
| 11 | General practitioner | Health | 2.60× | ||
| 12 | Doctor of Medicine | Business & Career | 2.52× | ||
| 13 | Singer-songwriter | Music & Radio | 2.35× | ||
| 14 | Sanremo Music Festival | Music & Radio | 2.22× | ||
| 15 | Internet & Social Media | 1.89× | |||
| 16 | Volunteering | Politics & Society | 1.89× | ||
| 17 | Champagne | Food & Beverages | 1.88× | ||
| 18 | Milk | Food & Beverages | 1.78× | ||
| 19 | Musical theatre | Movies & TV | 1.71× | ||
| 20 | Personal finance | Business & Career | 1.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.44× | |
| Tradition | CONSERVATISM | 1.38× | |
| Patriotism | CONSERVATISM | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.71× | |
| Price Sensitivity | PREMIUM | 0.78× | |
| Sports Activity | POWER | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Reality. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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