A data profile of the people who buy, follow and care about Reality in Brazil — modelled from more than twelve digital signal sources. Reality has an estimated audience of 5,011,917 people in Brazil.
Reality has an estimated audience of 5,011,917 people in Brazil. 65.1% are female, 34.9% are male, average age 35.8. Top brand affinities: Rick and Morty, Instagram, Rock music, Country music, Borussia Dortmund.
Top brand affinities include Rick and Morty, Instagram, Rock music, with strongest over-indexing on Rick and Morty (5.11× the country average).
Demographically, the Reality audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Tradition, Patriotism.
The typical Reality fan in Brazil is more female, around 35.8 years old, with strong Tradition tendencies and a notable affinity for Rick and Morty.
The key figures that characterise the Reality profile in Brazil.
65.1% are female, 34.9% are male, average age 35.8.
| Metric | Value |
|---|---|
| Female | 65.1% |
| Male | 34.9% |
| Average age | 35.8 |
| Estimated audience size | 5,011,917 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 21% | |
| 30-39 | 18% | |
| 40-49 | 17% | |
| 50+ | 15% |
of the worldwide Reality audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 28.9% |
| Italy | 5.5% |
| United Kingdom | 4.7% |
The strongest cross-interests of the Reality audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rick and Morty | Movies & TV | 5.11× | ||
| 02 | Borussia Dortmund | Sports | 5.11× | ||
| 03 | Toy Story (franchise) | Movies & TV | 5.11× | ||
| 04 | Arrow | Movies & TV | 5.11× | ||
| 05 | Philippe Coutinho | Sports | 5.10× | ||
| 06 | Germany | Travel & Leisure | 4.44× | ||
| 07 | Campeonato Carioca | Sports | 3.95× | ||
| 08 | Spanish language | Politics & Society | 2.61× | ||
| 09 | BTS | Music & Radio | 2.21× | ||
| 10 | Rock music | Music & Radio | 2.01× | ||
| 11 | Pop music | Music & Radio | 1.90× | ||
| 12 | Country music | Music & Radio | 1.87× | ||
| 13 | Michael Jackson | Music & Radio | 1.84× | ||
| 14 | Hip hop music | Music & Radio | 1.83× | ||
| 15 | Soul music | Music & Radio | 1.80× | ||
| 16 | Internet & Social Media | 1.78× | |||
| 17 | Jazz music | Music & Radio | 1.66× | ||
| 18 | Action movies | Movies & TV | 1.63× | ||
| 19 | Medicine | Business & Career | 1.59× | ||
| 20 | Shopping malls | Shopping | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.87× | |
| Patriotism | CONSERVATISM | 1.55× | |
| Individualism | JOY | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.52× | |
| Luxury Orientation | PREMIUM | 0.61× | |
| Design Affinity | PREMIUM | 0.62× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Reality. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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