Rascasse Audience Intelligence

Reality Audience in Germany

A data profile of the people who buy, follow and care about Reality in Germany — modelled from more than twelve digital signal sources. Reality has an estimated audience of 2,350,851 people in Germany.

#1674among Topic in Germany#95in Politics & Society

The average Reality fan in Germany is 38.1 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tagesschau, Mila Kunis, Kate Bush, with strongest over-indexing on Tagesschau (2.45× the country average).

Demographically, the Reality audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as Spirituality, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Reality fan in Germany is balanced, around 38.1 years old, with strong Spirituality tendencies and a notable affinity for Tagesschau.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Reality profile in Germany.

Audience size
2.4M
in Germany
Gender
54.2%♀
45.8% male
Age
38.1
average years
Country rank
#2830
Topic in Germany
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Reality fans

54.2% are female, 45.8% are male, average age 38.1.

Fig. 02

Gender split

54.2%
Female
45.8%
Male
Demographic split for Reality audience in Germany
MetricValue
Female54.2%
Male45.8%
Average age38.1
Estimated audience size2,350,851
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Reality audience in Germany
Age bracketShare%
16-1921%
20-2919%
30-3922%
40-4922%
50+16%
Fig. 04

Worldwide distribution

2.0%

of the worldwide Reality audience comes from Germany.

Worldwide audience distribution share by country for Reality
CountryShare
United States28.9%
Italy5.5%
United Kingdom4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Reality audience in Germany is strongest.

Fig. 05

Top regions by affinity

Reality fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~200K1.38×
02Sachsen-Anhalt~60K1.04×
03Bayern~400K1.02×
04Mecklenburg-Vorpommern~50K1.02×
05Brandenburg~70K1.01×
06Thüringen~60K1.01×
07Baden-Württemberg~300K1.00×
08Sachsen~100K1.00×
09Berlin~100K0.99×
10Bremen~20K0.98×
11Nordrhein-Westfalen~500K0.97×
12Niedersachsen~200K0.97×
13Saarland~30K0.97×
14Rheinland-Pfalz~100K0.94×
15Schleswig-Holstein~80K0.91×
16Hamburg~50K0.90×
Fig. 06

Affinity by region

Affinity by region — Reality, Germany
0.90×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Reality audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Reality audience
#·InterestCategoryAffinity×
01Mila KunisMovies & TV8.19×
02Kate BushMusic & Radio8.19×
03Rose LeslieMovies & TV8.19×
04David GilmourMusic & Radio5.46×
05Italo discoMusic & Radio5.44×
06Mel GibsonMovies & TV4.61×
07FirefoxInternet & Social Media3.60×
08EurodanceMusic & Radio3.55×
09Country rapMusic & Radio3.23×
10Real propertyHome & Garden3.21×
11Desktop computersTechnology & Electronics3.10×
12Western UnionBusiness & Career3.02×
13SatireLiterature2.96×
14TagesschauMovies & TV2.45×
15FocusNews1.99×
16Online newspaperNews1.84×
17RyanairTravel & Leisure1.68×
18Müller (company)Food & Beverages1.60×
19Netto Marken-DiscountShopping1.55×
20PoliticsPolitics & Society1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Reality audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Reality audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.60×
Community OrientationOPEN1.54×
Need for SecurityCONSERVATISM1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Reality audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.72×
DIY MentalityTHRILL0.73×
Luxury OrientationPREMIUM0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Reality have in Germany?

Reality has an estimated audience of 2,350,851 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Reality fans?

54.2% of Reality fans are female, 45.8% are male, with an average age of 38.1 years.

03

Which brands do Reality fans like most?

Reality fans show strongest brand affinity for Tagesschau (2.45×), Mila Kunis (8.19×), and Kate Bush (8.19×) over the country average.

04

Where do Reality fans live in Germany?

Reality fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Reality fans also like?

Beyond Reality itself, the audience over-indexes on Mila Kunis (8.19×), Kate Bush (8.19×), Western Union (3.02×), and Real property (3.21×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Reality audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Reality. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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