Reality Audience in Germany
Reality has an estimated audience of 2,350,851 people in Germany. 54.2% are female, 45.8% are male, average age 38.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Satire, Western Union, German television comedy, Country rap, Tagesschau.
The average Reality fan in Germany is 38.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Satire, Western Union, German television comedy, with strongest over-indexing on Satire (8.81× the country average). Demographically, the Reality audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as Community Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Reality fans
| Metric | Value |
|---|---|
| Female | 54.2% |
| Male | 45.8% |
| Average age | 38.1 |
| Estimated audience size | 2,350,851 |
Audience persona
The typical Reality fan in Germany is balanced, around 38.1 years old, with strong Community Orientation tendencies and a notable affinity for Satire.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 500,700 | 0.97× |
| Bayern | 390,791 | 1.03× |
| Baden-Württemberg | 331,293 | 1.03× |
| Hessen | 282,809 | 1.58× |
| Niedersachsen | 211,519 | 0.93× |
| Berlin | 129,230 | 1.23× |
| Sachsen | 115,949 | 1.01× |
| Rheinland-Pfalz | 114,981 | 0.98× |
| Schleswig-Holstein | 77,484 | 0.92× |
| Brandenburg | 70,807 | 0.97× |
| Sachsen-Anhalt | 60,091 | 0.99× |
| Thüringen | 55,159 | 0.92× |
| Hamburg | 49,229 | 0.93× |
| Mecklenburg-Vorpommern | 34,824 | 0.78× |
| Saarland | 22,808 | 0.79× |
| Bremen | 19,185 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Satire | 8.81× | Literature |
| Western Union | 6.1× | Business & Career |
| German television comedy | 7.81× | Movies & TV |
| Country rap | 6.7× | Music & Radio |
| Tagesschau | 2.19× | Movies & TV |
| Pets | 1.77× | Pets & Animals |
| Mila Kunis | 8.19× | Movies & TV |
| Real property | 4.22× | Home & Garden |
| Headphones | 4.87× | Technology & Electronics |
| Allgäu | 5.2× | Travel & Leisure |
| Automobiles | 1.7× | Cars & Mobility |
| Blake Lively | 5.84× | Movies & TV |
| Arnold Schwarzenegger | 4.65× | Movies & TV |
| Ryanair | 1.91× | Travel & Leisure |
| Bored Panda | 7.89× | Internet & Social Media |
| Netto Marken-Discount | 1.59× | Shopping |
| Philips | 3.07× | Technology & Electronics |
| Westdeutscher Rundfunk | 2.57× | Movies & TV |
| Freeware | 1.86× | Technology & Electronics |
| University | 2.78× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.33 |
| Indulgence | JOY | 1.24 |
| Patriotism | CONSERVATISM | 1.23 |
| Tradition | CONSERVATISM | 1.22 |
| Need for Security | CONSERVATISM | 1.22 |
| Sustainability | BALANCE | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.9% |
| Italy | 5.5% |
| United Kingdom | 4.7% |
See Reality audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Reality have in Germany?
Reality has an estimated audience of 2,350,851 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Reality fans?
54.2% of Reality fans are female, 45.8% are male, with an average age of 38.1 years.
Which brands do Reality fans like most?
Reality fans show strongest brand affinity for Satire (8.81×), Western Union (6.1×), and German television comedy (7.81×) over the country average.
Where do Reality fans live in Germany?
Reality fans in Germany are most concentrated in Nordrhein-Westfalen (reach 500,700), Bayern (reach 390,791), and Baden-Württemberg (reach 331,293). These three regions account for the largest share of the active audience.
What other brands do Reality fans also like?
Beyond Reality itself, the audience over-indexes on Western Union (6.1×), German television comedy (7.81×), Country rap (6.7×), and Tagesschau (2.19×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Reality. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.