A data profile of the people who buy, follow and care about Nantes in France — modelled from more than twelve digital signal sources. Nantes has an estimated audience of 3,228,382 people in France.
The average Nantes fan in France is 43.2 years old, balanced, and lives primarily in Pays de la Loire.
The audience is concentrated in Pays de la Loire, Île-de-France, Brittany.
Top brand affinities include Love & Sex, Christmas Gift, Kitchen garden, with strongest over-indexing on Love & Sex (301.41× the country average).
Demographically, the Nantes audience skews balanced with an average age of 43.2, and over-indexes on personality traits such as Mindfulness, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Nantes fan in France is balanced, around 43.2 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Nantes profile in France.
51.9% are female, 48.1% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 51.9% |
| Male | 48.1% |
| Average age | 43.2 |
| Estimated audience size | 3,228,382 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 30% |
of the worldwide Nantes audience comes from France.
| Country | Share |
|---|---|
| France | 55.6% |
| United States | 13.7% |
| Brazil | 2.5% |
Where the Nantes audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Pays de la Loire | ~1M | 5.94× | |
| 02 | Brittany | ~200K | 1.50× | |
| 03 | Île-de-France | ~400K | 0.77× | |
| 04 | Nouvelle-Aquitaine | ~200K | 0.74× | |
| 05 | Centre-Val de Loire | ~80K | 0.70× | |
| 06 | Normandy | ~100K | 0.61× | |
| 07 | Auvergne-Rhône-Alpes | ~200K | 0.46× | |
| 08 | Occitanie | ~100K | 0.43× | |
| 09 | Bourgogne-Franche-Comté | ~60K | 0.42× | |
| 10 | Hauts-de-France | ~100K | 0.41× | |
| 11 | Grand Est | ~100K | 0.41× | |
| 12 | Provence-Alpes-Côte d'Azur | ~100K | 0.40× | |
| 13 | Corsica | ~5K | 0.33× |
The strongest cross-interests of the Nantes audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 301.41× | ||
| 02 | Selfridges | Shopping | 212.75× | ||
| 03 | Christmas Gift | Kids & Family | 36.41× | ||
| 04 | Christmas tree | Kids & Family | 23.36× | ||
| 05 | Broadcasting of sports events | Movies & TV | 20.94× | ||
| 06 | Kitchen garden | Home & Garden | 19.27× | ||
| 07 | Zoom lens | Technology & Electronics | 18.81× | ||
| 08 | Dentistry | Business & Career | 14.93× | ||
| 09 | Breast Cancer awareness | Health | 14.45× | ||
| 10 | Hormone | Health | 14.11× | ||
| 11 | Girl power | Politics & Society | 11.44× | ||
| 12 | Single-lens reflex camera | Technology & Electronics | 10.21× | ||
| 13 | Burnout (psychology) | Health | 9.42× | ||
| 14 | New Testament | Politics & Society | 8.56× | ||
| 15 | Sustainable products | Politics & Society | 7.83× | ||
| 16 | Improvisation | Music & Radio | 6.04× | ||
| 17 | Center Parcs | Travel & Leisure | 2.48× | ||
| 18 | Real property | Home & Garden | 2.24× | ||
| 19 | Foot Mercato | Sports | 2.16× | ||
| 20 | MSN | News | 1.80× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.38× | |
| Early Adopter Mentality | POWER | 1.36× | |
| Spirituality | BALANCE | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.83× | |
| Price Sensitivity | PREMIUM | 0.87× | |
| DIY Mentality | THRILL | 0.88× |
Nantes has an estimated audience of 3,228,382 people in France, concentrated in Pays de la Loire and Île-de-France.
51.9% of Nantes fans are female, 48.1% are male, with an average age of 43.2 years.
Nantes fans show strongest brand affinity for Love & Sex (301.41×), Christmas Gift (36.41×), and Kitchen garden (19.27×) over the country average.
Nantes fans in France are most concentrated in Pays de la Loire (reach ~1M), Île-de-France (reach ~400K), and Brittany (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Nantes itself, the audience over-indexes on Christmas Gift (36.41×), Kitchen garden (19.27×), Broadcasting of sports events (20.94×), and Zoom lens (18.81×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Nantes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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