Concept car Audience in United States
Concept car has an estimated audience of 3,991,098 people in United States. 22.4% are female, 77.6% are male, average age 40.5. Top regions: California, Texas, Florida.
The average Concept car fan in United States is 40.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Demographically, the Concept car audience skews more male with an average age of 40.5, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation.
Category: Cars & Mobility · Type: Topic · Subtype: Car type
Demographics of Concept car fans
| Metric | Value |
|---|---|
| Female | 22.4% |
| Male | 77.6% |
| Average age | 40.5 |
| Estimated audience size | 3,991,098 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 441,284 | 1.01× |
| Texas | 349,940 | 1.02× |
| Florida | 292,384 | 1.08× |
| New York | 215,256 | 0.97× |
| Washington | 177,835 | 2.22× |
| Georgia | 133,814 | 1.09× |
| Michigan | 128,485 | 1.23× |
| Pennsylvania | 124,855 | 0.93× |
| North Carolina | 123,870 | 1.03× |
| Ohio | 122,553 | 1× |
| Illinois | 119,645 | 0.9× |
| New Jersey | 96,528 | 0.95× |
| Tennessee | 94,988 | 1.19× |
| Virginia | 92,796 | 0.95× |
| Indiana | 84,414 | 1.16× |
| Arizona | 83,086 | 1.02× |
| Massachusetts | 75,937 | 0.97× |
| Missouri | 72,384 | 1.13× |
| Colorado | 70,103 | 1.11× |
| Maryland | 63,892 | 0.93× |
| South Carolina | 61,368 | 1.02× |
| Oregon | 60,135 | 1.31× |
| Oklahoma | 55,087 | 1.24× |
| Alabama | 54,386 | 0.98× |
| Kentucky | 54,214 | 1.08× |
| Louisiana | 50,226 | 0.98× |
| Minnesota | 48,267 | 0.84× |
| Wisconsin | 46,363 | 0.77× |
| Utah | 44,458 | 1.24× |
| Nevada | 38,070 | 0.99× |
| Connecticut | 36,036 | 0.9× |
| Arkansas | 35,334 | 1.07× |
| Kansas | 34,284 | 1.09× |
| Iowa | 31,295 | 0.95× |
| Mississippi | 30,550 | 0.93× |
| West Virginia | 21,890 | 1.18× |
| Idaho | 21,532 | 1.08× |
| New Mexico | 18,715 | 0.94× |
| Nebraska | 18,429 | 0.92× |
| Hawaii | 14,272 | 0.83× |
| New Hampshire | 13,331 | 0.85× |
| Delaware | 13,223 | 1.2× |
| Washington, District of Columbia | 10,772 | 0.9× |
| Maine | 9,838 | 0.69× |
| Montana | 7,451 | 0.67× |
| Rhode Island | 6,815 | 0.54× |
| Alaska | 6,648 | 0.78× |
| South Dakota | 6,129 | 0.66× |
| North Dakota | 5,968 | 0.73× |
| Vermont | 5,958 | 0.85× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.56 |
| Luxury Orientation | PREMIUM | 2.04 |
| Family Orientation | CONSERVATISM | 1.52 |
| Need for Security | CONSERVATISM | 1.48 |
| Quality Awareness | PREMIUM | 1.42 |
| Extroversion | THRILL | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.0% |
| United Kingdom | 9.2% |
| Italy | 7.9% |
See Concept car audiences in other countries
More Car type audiences in United States
- SUVs (61,748,697)
- Used car (41,105,387)
- RVs (36,257,992)
- Used Cars (24,271,198)
- Muscle car (23,018,297)
How to read this data
Audience size is the estimated number of people in United States who actively search for Concept car. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.