Concept car Audience in Germany
Concept car has an estimated audience of 324,636 people in Germany. 19.1% are female, 80.9% are male, average age 37.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Wild Kratts, Crossover (automobile), Petrol engine, SUVs, AutoScout24.
The average Concept car fan in Germany is 37.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Wild Kratts, Crossover (automobile), Petrol engine, with strongest over-indexing on Wild Kratts (101.89× the country average). Demographically, the Concept car audience skews more male with an average age of 37.5, and over-indexes on personality traits such as Luxury Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic · Subtype: Car type
Demographics of Concept car fans
| Metric | Value |
|---|---|
| Female | 19.1% |
| Male | 80.9% |
| Average age | 37.5 |
| Estimated audience size | 324,636 |
Audience persona
The typical Concept car fan in Germany is more male, around 37.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Wild Kratts.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 141,895 | 2× |
| Bayern | 59,507 | 1.14× |
| Baden-Württemberg | 54,046 | 1.22× |
| Hessen | 32,066 | 1.3× |
| Niedersachsen | 26,960 | 0.86× |
| Berlin | 15,662 | 1.08× |
| Rheinland-Pfalz | 14,624 | 0.9× |
| Sachsen | 12,878 | 0.81× |
| Schleswig-Holstein | 9,658 | 0.83× |
| Brandenburg | 8,193 | 0.81× |
| Hamburg | 7,845 | 1.07× |
| Thüringen | 5,689 | 0.69× |
| Sachsen-Anhalt | 4,972 | 0.59× |
| Saarland | 3,864 | 0.97× |
| Mecklenburg-Vorpommern | 3,401 | 0.55× |
| Bremen | 3,318 | 1.2× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wild Kratts | 101.89× | Movies & TV |
| Crossover (automobile) | 10.15× | Cars & Mobility |
| Petrol engine | 5.05× | Cars & Mobility |
| SUVs | 3.66× | Cars & Mobility |
| AutoScout24 | 3.02× | Cars & Mobility |
| CAC 40 | 5.74× | Business & Career |
| Compact car | 5.22× | Cars & Mobility |
| Borussia Dortmund | 1.62× | Sports |
| Renault Twingo | 11.04× | Cars & Mobility |
| Škoda Kodiaq | 6.61× | Cars & Mobility |
| Audi e-tron | 9.81× | Cars & Mobility |
| Hyundai Tucson | 7.42× | Cars & Mobility |
| Auto show | 7.51× | Cars & Mobility |
| Cupra | 5.46× | Cars & Mobility |
| Stay-at-home parent | 15.65× | Kids & Family |
| General Motors | 5.4× | Cars & Mobility |
| Automobiles | 1.91× | Cars & Mobility |
| Tagesschau | 1.7× | Movies & TV |
| Kia Sportage | 7.09× | Cars & Mobility |
| Renault Captur | 8.33× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.75 |
| Patriotism | CONSERVATISM | 1.59 |
| Family Orientation | CONSERVATISM | 1.59 |
| Need for Security | CONSERVATISM | 1.55 |
| Sustainability | BALANCE | 1.54 |
| Quality Awareness | PREMIUM | 1.52 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.0% |
| United Kingdom | 9.2% |
| Italy | 7.9% |
See Concept car audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Concept car have in Germany?
Concept car has an estimated audience of 324,636 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Concept car fans?
19.1% of Concept car fans are female, 80.9% are male, with an average age of 37.5 years.
Which brands do Concept car fans like most?
Concept car fans show strongest brand affinity for Wild Kratts (101.89×), Crossover (automobile) (10.15×), and Petrol engine (5.05×) over the country average.
Where do Concept car fans live in Germany?
Concept car fans in Germany are most concentrated in Nordrhein-Westfalen (reach 141,895), Bayern (reach 59,507), and Baden-Württemberg (reach 54,046). These three regions account for the largest share of the active audience.
What other brands do Concept car fans also like?
Beyond Concept car itself, the audience over-indexes on Crossover (automobile) (10.15×), Petrol engine (5.05×), SUVs (3.66×), and AutoScout24 (3.02×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Concept car. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.