Rascasse Audience Intelligence

Concept car Audience in Germany

A data profile of the people who buy, follow and care about Concept car in Germany — modelled from more than twelve digital signal sources. Concept car has an estimated audience of 324,636 people in Germany.

#261among Car type in Germany#5905among Topic in Germany#730in Cars & Mobility

The average Concept car fan in Germany is 37.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Wild Kratts, Crossover (automobile), Petrol engine, with strongest over-indexing on Wild Kratts (101.89× the country average).

Demographically, the Concept car audience skews more male with an average age of 37.5, and over-indexes on personality traits such as Need for Security, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Concept car fan in Germany is more male, around 37.5 years old, with strong Need for Security tendencies and a notable affinity for Wild Kratts.

Category: Cars & Mobility · Type: Topic · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Concept car profile in Germany.

Audience size
325K
in Germany
Gender
19.1%♀
80.9% male
Age
37.5
average years
Country rank
#16374
Topic in Germany
Fig. 01

Search interest · 12-month trend

+21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Concept car fans

19.1% are female, 80.9% are male, average age 37.5.

Fig. 02

Gender split

19.1%
Female
80.9%
Male
Demographic split for Concept car audience in Germany
MetricValue
Female19.1%
Male80.9%
Average age37.5
Estimated audience size324,636
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Concept car audience in Germany
Age bracketShare%
16-1925%
20-2917%
30-3920%
40-4924%
50+14%
Fig. 04

Worldwide distribution

1.9%

of the worldwide Concept car audience comes from Germany.

Worldwide audience distribution share by country for Concept car
CountryShare
United States23.0%
United Kingdom9.2%
Italy7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Concept car audience in Germany is strongest.

Fig. 05

Top regions by affinity

Concept car fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~100K2.09×
02Hessen~30K1.13×
03Bremen~3K1.13×
04Baden-Württemberg~50K1.09×
05Bayern~60K1.06×
06Saarland~4K1.04×
07Hamburg~7K1.01×
08Rheinland-Pfalz~20K0.95×
09Berlin~10K0.95×
10Thüringen~8K0.94×
11Sachsen-Anhalt~8K0.93×
12Mecklenburg-Vorpommern~6K0.93×
13Schleswig-Holstein~10K0.91×
14Brandenburg~9K0.90×
15Sachsen~10K0.88×
16Niedersachsen~30K0.87×
Fig. 06

Affinity by region

Affinity by region — Concept car, Germany
0.87×1.00×2.09×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Concept car audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Concept car audience
#·InterestCategoryAffinity×
01Wild KrattsMovies & TV101.89×
02Stay-at-home parentKids & Family15.65×
03Renault TwingoCars & Mobility11.04×
04Crossover (automobile)Cars & Mobility10.15×
05Audi e-tronCars & Mobility9.81×
06Auto showCars & Mobility7.51×
07Hyundai TucsonCars & Mobility7.42×
08Kia SportageCars & Mobility7.09×
09Škoda KodiaqCars & Mobility6.61×
10CAC 40Business & Career5.74×
11CupraCars & Mobility5.46×
12General MotorsCars & Mobility5.40×
13Compact carCars & Mobility5.22×
14Petrol engineCars & Mobility5.05×
15Tesla SuperchargerCars & Mobility4.03×
16SUVsCars & Mobility3.66×
17AutoScout24Cars & Mobility3.02×
18AutomobilesCars & Mobility1.91×
19FIFA World CupSports1.65×
20Borussia DortmundSports1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Concept car audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Concept car audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.95×
Family OrientationCONSERVATISM1.83×
Quality AwarenessPREMIUM1.80×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Concept car audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.90×
MindfulnessBALANCE0.93×
ExtroversionTHRILL1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Concept car have in Germany?

Concept car has an estimated audience of 324,636 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Concept car fans?

19.1% of Concept car fans are female, 80.9% are male, with an average age of 37.5 years.

03

Which brands do Concept car fans like most?

Concept car fans show strongest brand affinity for Wild Kratts (101.89×), Crossover (automobile) (10.15×), and Petrol engine (5.05×) over the country average.

04

Where do Concept car fans live in Germany?

Concept car fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Concept car fans also like?

Beyond Concept car itself, the audience over-indexes on Crossover (automobile) (10.15×), Petrol engine (5.05×), SUVs (3.66×), and AutoScout24 (3.02×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in Germany

See Concept car audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Concept car. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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