Rascasse Audience Intelligence

Munich Audience in United States

A data profile of the people who buy, follow and care about Munich in United States — modelled from more than twelve digital signal sources. Munich has an estimated audience of 4,614,191 people in United States.

#113among City in United States#507among POI in United States#606in Travel & Leisure

The average Munich fan in United States is 44.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include DAX, Paulaner Brewery, Compact car, with strongest over-indexing on DAX (10.19× the country average).

Demographically, the Munich audience skews more male with an average age of 44.0, and over-indexes on personality traits such as Patriotism, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Munich fan in United States is more male, around 44.0 years old, with strong Patriotism tendencies and a notable affinity for DAX.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Munich profile in United States.

Audience size
4.6M
in United States
Gender
34.8%♀
65.2% male
Age
44.0
average years
Country rank
#7153
POI in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Munich fans

34.8% are female, 65.2% are male, average age 44.0.

Fig. 02

Gender split

34.8%
Female
65.2%
Male
Demographic split for Munich audience in United States
MetricValue
Female34.8%
Male65.2%
Average age44.0
Estimated audience size4,614,191
Fig. 03

Age distribution

Ø 44.0
average years
Age distribution of the Munich audience in United States
Age bracketShare%
16-1910%
20-2916%
30-3919%
40-4924%
50+31%
Fig. 04

Worldwide distribution

11.0%

of the worldwide Munich audience comes from United States.

Worldwide audience distribution share by country for Munich
CountryShare
Germany32.9%
United States11.0%
Italy6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Munich audience in United States is strongest.

Fig. 05

Top regions by affinity

Munich fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~30K2.08×
02Colorado~100K1.54×
03Massachusetts~100K1.50×
04Washington~100K1.38×
05California~700K1.37×
06New York~300K1.33×
07Virginia~100K1.29×
08North Dakota~10K1.24×
09Illinois~200K1.21×
10New Jersey~100K1.18×
11Maryland~90K1.16×
12Florida~400K1.15×
13North Carolina~200K1.15×
14Oregon~60K1.13×
15New Hampshire~20K1.11×
16Vermont~9K1.10×
17Minnesota~70K1.07×
18Connecticut~50K1.07×
19Rhode Island~20K1.03×
20Utah~40K1.02×
21Texas~400K1.01×
22Arizona~100K1.01×
23Idaho~20K1.00×
24Maine~20K1.00×
25Georgia~100K0.98×
26Montana~10K0.98×
27Alaska~10K0.98×
28Wisconsin~70K0.97×
29Hawaii~20K0.97×
30Pennsylvania~100K0.96×
31South Carolina~60K0.93×
32Michigan~100K0.92×
33Kansas~30K0.86×
34Missouri~60K0.85×
35South Dakota~9K0.84×
36Tennessee~80K0.83×
37Nebraska~20K0.83×
38Iowa~30K0.82×
39Nevada~40K0.81×
40Ohio~100K0.80×
41Indiana~70K0.80×
42New Mexico~20K0.77×
43Delaware~10K0.76×
44Kentucky~40K0.75×
45Oklahoma~40K0.73×
46Alabama~50K0.72×
47Arkansas~30K0.70×
48Louisiana~40K0.69×
49West Virginia~10K0.66×
50Mississippi~20K0.55×
Fig. 06

Affinity by region

Affinity by region — Munich, United States
0.55×1.00×2.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Munich audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Munich audience
#·InterestCategoryAffinity×
01Paulaner BreweryFood & Beverages40.64×
02God in IslamPolitics & Society14.23×
03Acura TLXCars & Mobility11.19×
04DAXBusiness & Career10.19×
05FrankfurtTravel & Leisure9.20×
06StuttgartTravel & Leisure5.91×
07Beer festivalFood & Beverages5.03×
08Compact carCars & Mobility5.00×
09TramCars & Mobility3.73×
10Alfa RomeoCars & Mobility3.36×
11GermanyTravel & Leisure3.10×
12Dump truckCars & Mobility3.08×
13CarGurusCars & Mobility2.67×
14InnovationBusiness & Career2.27×
15LogisticsBusiness & Career2.16×
16American ExpressBusiness & Career2.10×
17RefrigeratorHome & Garden1.86×
18Nordstrom rackFashion & Accessoires1.78×
19Trader Joe'sShopping1.60×
20IKEAHome & Garden1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Munich audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Munich audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.09×
IndulgenceJOY1.50×
Need for SecurityCONSERVATISM1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Munich audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.71×
SustainabilityBALANCE0.74×
CreativityOPEN0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Munich have in United States?

Munich has an estimated audience of 4,614,191 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Munich fans?

34.8% of Munich fans are female, 65.2% are male, with an average age of 44.0 years.

03

Which brands do Munich fans like most?

Munich fans show strongest brand affinity for DAX (10.19×), Paulaner Brewery (40.64×), and Compact car (5×) over the country average.

04

Where do Munich fans live in United States?

Munich fans in United States are most concentrated in California (reach ~700K), Texas (reach ~400K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Munich fans also like?

Beyond Munich itself, the audience over-indexes on Paulaner Brewery (40.64×), Compact car (5×), Stuttgart (5.91×), and God in Islam (14.23×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in United States

See Munich audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Munich. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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