Munich Audience in United States
Munich has an estimated audience of 4,614,191 people in United States. 34.8% are female, 65.2% are male, average age 44.0. Top regions: California, Texas, New York. Top brand affinities: Urban Outfitters, Hipster, Elsword, Governor of Michigan, Goop.
The average Munich fan in United States is 44.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Urban Outfitters, Hipster, Elsword, with strongest over-indexing on Urban Outfitters (5.95× the country average). Demographically, the Munich audience skews more male with an average age of 44.0, and over-indexes on personality traits such as Patriotism, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Munich fans
| Metric | Value |
|---|---|
| Female | 34.8% |
| Male | 65.2% |
| Average age | 44.0 |
| Estimated audience size | 4,614,191 |
Audience persona
The typical Munich fan in United States is more male, around 44.0 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 720,672 | 1.42× |
| Texas | 431,342 | 1.09× |
| New York | 366,750 | 1.42× |
| Florida | 356,930 | 1.14× |
| Illinois | 190,775 | 1.24× |
| North Carolina | 170,684 | 1.23× |
| Virginia | 149,932 | 1.33× |
| Pennsylvania | 149,206 | 0.96× |
| Georgia | 143,332 | 1.01× |
| New Jersey | 142,728 | 1.22× |
| Massachusetts | 136,746 | 1.5× |
| Washington | 127,771 | 1.38× |
| Ohio | 116,752 | 0.82× |
| Colorado | 115,485 | 1.59× |
| Michigan | 112,137 | 0.93× |
| Arizona | 97,821 | 1.04× |
| Maryland | 93,051 | 1.17× |
| Tennessee | 77,570 | 0.84× |
| Minnesota | 72,643 | 1.1× |
| Indiana | 69,067 | 0.82× |
| Wisconsin | 68,331 | 0.98× |
| South Carolina | 65,971 | 0.95× |
| Missouri | 65,022 | 0.87× |
| Oregon | 61,369 | 1.16× |
| Connecticut | 50,617 | 1.09× |
| Alabama | 45,582 | 0.71× |
| Kentucky | 42,903 | 0.74× |
| Utah | 42,382 | 1.03× |
| Louisiana | 40,620 | 0.68× |
| Oklahoma | 37,492 | 0.73× |
| Nevada | 37,433 | 0.84× |
| Washington, District of Columbia | 30,654 | 2.21× |
| Iowa | 30,553 | 0.8× |
| Kansas | 29,824 | 0.82× |
| Arkansas | 24,764 | 0.65× |
| Idaho | 23,164 | 1× |
| Hawaii | 18,985 | 0.96× |
| New Hampshire | 18,860 | 1.04× |
| Mississippi | 18,554 | 0.49× |
| Nebraska | 18,491 | 0.8× |
| New Mexico | 16,894 | 0.73× |
| Maine | 15,690 | 0.95× |
| Rhode Island | 15,070 | 1.03× |
| West Virginia | 12,660 | 0.59× |
| Montana | 11,848 | 0.93× |
| North Dakota | 9,355 | 0.99× |
| Delaware | 8,982 | 0.71× |
| Alaska | 8,799 | 0.89× |
| Vermont | 8,589 | 1.06× |
| South Dakota | 7,384 | 0.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Urban Outfitters | 5.95× | Shopping |
| Hipster | 16.72× | Politics & Society |
| Elsword | 28.38× | Games |
| Governor of Michigan | 12.73× | Politics & Society |
| Goop | 8.43× | Internet & Social Media |
| Wok | 9.63× | Food & Beverages |
| Vocal harmony | 6.23× | Music & Radio |
| Albany County, New York | 14.39× | Travel & Leisure |
| Israel | 2.61× | Travel & Leisure |
| Cherish (group) | 12.26× | Music & Radio |
| headspace | 10.4× | Health |
| Voter registration | 5.27× | Politics & Society |
| Home construction | 1.58× | Home & Garden |
| Google Home | 7.1× | Technology & Electronics |
| Grinch | 4.36× | Movies & TV |
| Hibachi | 8.28× | Food & Beverages |
| Nationality | 2.19× | Politics & Society |
| Urban horticulture | 3.68× | Home & Garden |
| Fairy godmother | 7.45× | Literature |
| Grace Slick | 8.19× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 3.71 |
| Luxury Orientation | PREMIUM | 2.81 |
| Risk Appetite | THRILL | 2.76 |
| Travelling | THRILL | 1.68 |
| Design Affinity | PREMIUM | 1.58 |
| Family Orientation | CONSERVATISM | 1.49 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 32.9% |
| United States | 11.0% |
| Italy | 6.7% |
See Munich audiences in other countries
More City audiences in United States
- New York City (93,869,939)
- Los Angeles (66,608,048)
- Las Vegas (43,767,386)
- Chicago (42,550,164)
- Atlanta (37,609,553)
Frequently asked questions
How many fans does Munich have in United States?
Munich has an estimated audience of 4,614,191 people in United States, concentrated in California and Texas.
What is the gender split and age of Munich fans?
34.8% of Munich fans are female, 65.2% are male, with an average age of 44.0 years.
Which brands do Munich fans like most?
Munich fans show strongest brand affinity for Urban Outfitters (5.95×), Hipster (16.72×), and Elsword (28.38×) over the country average.
Where do Munich fans live in United States?
Munich fans in United States are most concentrated in California (reach 720,672), Texas (reach 431,342), and New York (reach 366,750). These three regions account for the largest share of the active audience.
What other brands do Munich fans also like?
Beyond Munich itself, the audience over-indexes on Hipster (16.72×), Elsword (28.38×), Governor of Michigan (12.73×), and Goop (8.43×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Munich. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.