Rascasse Audience Intelligence

Trixie Mattel Audience in United States

A data profile of the people who buy, follow and care about Trixie Mattel in United States — modelled from more than twelve digital signal sources. Trixie Mattel has an estimated audience of 1,000,559 people in United States.

#109among TV personality in United States#5282among Person in United States#4311in Movies & TV

The average Trixie Mattel fan in United States is 31.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Category: Movies & TV · Type: Person · Subtype: TV personality

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Trixie Mattel profile in United States.

Audience size
1M
in United States
Gender
52.7%♀
47.3% male
Age
31.9
average years
Country rank
#23656
Person in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Trixie Mattel fans

52.7% are female, 47.3% are male, average age 31.9.

Fig. 02

Gender split

52.7%
Female
47.3%
Male
Demographic split for Trixie Mattel audience in United States
MetricValue
Female52.7%
Male47.3%
Average age31.9
Estimated audience size1,000,559
Fig. 03

Age distribution

Ø 31.9
average years
Age distribution of the Trixie Mattel audience in United States
Age bracketShare%
16-1938%
20-2923%
30-3917%
40-4914%
50+8%
Fig. 04

Worldwide distribution

66.5%

of the worldwide Trixie Mattel audience comes from United States.

Worldwide audience distribution share by country for Trixie Mattel
CountryShare
United States66.5%
United Kingdom7.7%
Canada6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Trixie Mattel audience in United States is strongest.

Fig. 05

Top regions by affinity

Trixie Mattel fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~20K1.65×
02Oregon~20K1.50×
03Washington~30K1.37×
04Kentucky~20K1.26×
05Washington, District of Columbia~4K1.23×
06Utah~10K1.21×
07Colorado~20K1.19×
08Vermont~2K1.15×
09Massachusetts~20K1.14×
10California~100K1.13×
11Maine~4K1.11×
12Minnesota~10K1.09×
13New Mexico~5K1.09×
14Rhode Island~3K1.09×
15Illinois~30K1.07×
16Missouri~20K1.07×
17West Virginia~5K1.07×
18Arizona~20K1.06×
19Idaho~5K1.06×
20New Hampshire~4K1.05×
21Alaska~2K1.05×
22Indiana~20K1.03×
23Oklahoma~10K1.03×
24Tennessee~20K1.01×
25Montana~3K1.01×
26Pennsylvania~30K0.98×
27Kansas~7K0.98×
28Ohio~30K0.97×
29Arkansas~8K0.96×
30Nebraska~5K0.96×
31Iowa~7K0.95×
32New York~50K0.94×
33Michigan~20K0.93×
34Nevada~9K0.93×
35Connecticut~9K0.91×
36Texas~70K0.86×
37Hawaii~4K0.86×
38North Dakota~2K0.86×
39Virginia~20K0.85×
40Maryland~10K0.84×
41Louisiana~10K0.84×
42North Carolina~20K0.82×
43Alabama~10K0.81×
44Georgia~20K0.80×
45South Dakota~2K0.80×
46Delaware~2K0.79×
47Florida~50K0.75×
48New Jersey~20K0.75×
49South Carolina~10K0.73×
50Mississippi~6K0.73×
Fig. 06

Affinity by region

Affinity by region — Trixie Mattel, United States
0.73×1.00×1.65×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Trixie Mattel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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