A data profile of the people who buy, follow and care about Mobile Accessories in United States — modelled from more than twelve digital signal sources. Mobile Accessories has an estimated audience of 385,528 people in United States.
The average Mobile Accessories fan in United States is 28.9 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Illinois, Texas.
Top brand affinities include OPPO, Google Drive, International education, with strongest over-indexing on OPPO (134.11× the country average).
Demographically, the Mobile Accessories audience skews balanced with an average age of 28.9, and over-indexes on personality traits such as Need for Security, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Mobile Accessories fan in United States is balanced, around 28.9 years old, with strong Need for Security tendencies and a notable affinity for OPPO.
The key figures that characterise the Mobile Accessories profile in United States.
47.1% are female, 52.9% are male, average age 28.9.
| Metric | Value |
|---|---|
| Female | 47.1% |
| Male | 52.9% |
| Average age | 28.9 |
| Estimated audience size | 385,528 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 54% | |
| 20-29 | 16% | |
| 30-39 | 13% | |
| 40-49 | 11% | |
| 50+ | 6% |
of the worldwide Mobile Accessories audience comes from United States.
| Country | Share |
|---|---|
| United States | 26.8% |
| India | 11.2% |
| United Kingdom | 5.4% |
Where the Mobile Accessories audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | California | ~100K | 2.53× | |
| 02 | Illinois | ~30K | 2.28× | |
| 03 | Washington, District of Columbia | ~2K | 1.41× | |
| 04 | Wyoming | <1K | 1.39× | |
| 05 | Alaska | <1K | 1.20× | |
| 06 | North Dakota | <1K | 1.18× | |
| 07 | Montana | ~1K | 1.14× | |
| 08 | South Dakota | ~1K | 1.14× | |
| 09 | Delaware | ~1K | 1.10× | |
| 10 | Rhode Island | ~1K | 1.08× | |
| 11 | Missouri | ~7K | 1.07× | |
| 12 | Oregon | ~5K | 1.07× | |
| 13 | Kansas | ~3K | 1.07× | |
| 14 | West Virginia | ~2K | 1.05× | |
| 15 | Hawaii | ~2K | 1.04× | |
| 16 | New Hampshire | ~2K | 1.03× | |
| 17 | Maine | ~1K | 1.03× | |
| 18 | Idaho | ~2K | 1.01× | |
| 19 | New Mexico | ~2K | 1.00× | |
| 20 | Nebraska | ~2K | 1.00× | |
| 21 | Mississippi | ~3K | 0.99× | |
| 22 | Arkansas | ~3K | 0.97× | |
| 23 | Colorado | ~6K | 0.96× | |
| 24 | Nevada | ~4K | 0.96× | |
| 25 | Iowa | ~3K | 0.94× | |
| 26 | New York | ~20K | 0.93× | |
| 27 | Louisiana | ~5K | 0.92× | |
| 28 | Oklahoma | ~4K | 0.92× | |
| 29 | Utah | ~3K | 0.92× | |
| 30 | Washington | ~7K | 0.91× | |
| 31 | Alabama | ~5K | 0.91× | |
| 32 | Kentucky | ~4K | 0.91× | |
| 33 | Connecticut | ~4K | 0.91× | |
| 34 | Virginia | ~8K | 0.90× | |
| 35 | South Carolina | ~5K | 0.88× | |
| 36 | Tennessee | ~7K | 0.87× | |
| 37 | Wisconsin | ~5K | 0.87× | |
| 38 | Indiana | ~6K | 0.86× | |
| 39 | Minnesota | ~5K | 0.86× | |
| 40 | Maryland | ~6K | 0.85× | |
| 41 | Arizona | ~7K | 0.84× | |
| 42 | Massachusetts | ~6K | 0.83× | |
| 43 | New Jersey | ~8K | 0.82× | |
| 44 | Michigan | ~8K | 0.81× | |
| 45 | North Carolina | ~9K | 0.80× | |
| 46 | Ohio | ~9K | 0.79× | |
| 47 | Georgia | ~9K | 0.79× | |
| 48 | Pennsylvania | ~10K | 0.78× | |
| 49 | Florida | ~20K | 0.74× | |
| 50 | Texas | ~20K | 0.68× |
The strongest cross-interests of the Mobile Accessories audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | OPPO | Technology & Electronics | 134.11× | ||
| 02 | RB Leipzig | Sports | 36.49× | ||
| 03 | Borussia Mönchengladbach | Sports | 33.17× | ||
| 04 | International education | Business & Career | 30.14× | ||
| 05 | Huawei | Technology & Electronics | 20.78× | ||
| 06 | Ronaldinho | Sports | 20.00× | ||
| 07 | FC Schalke 04 | Sports | 20.00× | ||
| 08 | Office 365 | Technology & Electronics | 15.76× | ||
| 09 | Cougar | Kids & Family | 14.05× | ||
| 10 | Dropbox (service) | Technology & Electronics | 11.55× | ||
| 11 | Time management | Business & Career | 9.85× | ||
| 12 | Google Drive | Technology & Electronics | 8.24× | ||
| 13 | Smartwatch | Technology & Electronics | 6.12× | ||
| 14 | Web server | Technology & Electronics | 5.88× | ||
| 15 | Apple Store | Shopping | 5.70× | ||
| 16 | Hair Extensions | Beauty & Wellness | 4.84× | ||
| 17 | FedEx | Business & Career | 4.70× | ||
| 18 | Solar energy | Home & Garden | 3.98× | ||
| 19 | Academic degree | Business & Career | 3.75× | ||
| 20 | Mortgage loans | Business & Career | 3.36× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 2.61× | |
| Convenience Orientation | PREMIUM | 2.31× | |
| Quality Awareness | PREMIUM | 2.04× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.87× | |
| Sports Activity | POWER | 0.89× | |
| Spirituality | BALANCE | 0.90× |
Mobile Accessories has an estimated audience of 385,528 people in United States, concentrated in California and Illinois.
47.1% of Mobile Accessories fans are female, 52.9% are male, with an average age of 28.9 years.
Mobile Accessories fans show strongest brand affinity for OPPO (134.11×), Google Drive (8.24×), and International education (30.14×) over the country average.
Mobile Accessories fans in United States are most concentrated in California (reach ~100K), Illinois (reach ~30K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.
Beyond Mobile Accessories itself, the audience over-indexes on Google Drive (8.24×), International education (30.14×), Office 365 (15.76×), and Dropbox (service) (11.55×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Mobile Accessories. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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