A data profile of the people who buy, follow and care about Gamer in Argentina — modelled from more than twelve digital signal sources. Gamer has an estimated audience of 1,398,912 people in Argentina.
Gamer has an estimated audience of 1,398,912 people in Argentina. 40.7% are female, 59.3% are male, average age 32.5. Top brand affinities: League of Legends, Xbox, Call of Duty, Fortnite, Liverpool F.C..
Top brand affinities include League of Legends, Xbox, Call of Duty, with strongest over-indexing on League of Legends (3.23× the country average).
Demographically, the Gamer audience skews more male with an average age of 32.5, and over-indexes on personality traits such as Patriotism, Career Orientation.
The typical Gamer fan in Argentina is more male, around 32.5 years old, with strong Patriotism tendencies and a notable affinity for League of Legends.
The key figures that characterise the Gamer profile in Argentina.
40.7% are female, 59.3% are male, average age 32.5.
| Metric | Value |
|---|---|
| Female | 40.7% |
| Male | 59.3% |
| Average age | 32.5 |
| Estimated audience size | 1,398,912 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 38% | |
| 20-29 | 24% | |
| 30-39 | 15% | |
| 40-49 | 12% | |
| 50+ | 11% |
of the worldwide Gamer audience comes from Argentina.
| Country | Share |
|---|---|
| United States | 16.6% |
| India | 7.0% |
| China | 6.6% |
The strongest cross-interests of the Gamer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bugatti | Cars & Mobility | 3.34× | ||
| 02 | League of Legends | Games | 3.23× | ||
| 03 | Call of Duty | Games | 3.23× | ||
| 04 | Electronic sports | Sports | 3.23× | ||
| 05 | Dota 2 | Games | 3.23× | ||
| 06 | Counter-Strike: Global Offensive | Games | 3.23× | ||
| 07 | Xbox | Games | 2.74× | ||
| 08 | Fortnite | Games | 2.56× | ||
| 09 | Minecraft | Games | 2.46× | ||
| 10 | Ligue 1 | Sports | 2.35× | ||
| 11 | Liverpool F.C. | Sports | 2.23× | ||
| 12 | Max Verstappen | Sports | 1.94× | ||
| 13 | Role-playing games | Games | 1.93× | ||
| 14 | Aston Villa F.C. | Sports | 1.93× | ||
| 15 | Henry Cavill | Movies & TV | 1.91× | ||
| 16 | Premier League | Sports | 1.83× | ||
| 17 | Action games | Games | 1.79× | ||
| 18 | Arsenal F.C. | Sports | 1.67× | ||
| 19 | UEFA Europa League | Sports | 1.64× | ||
| 20 | Manchester City F.C. | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.33× | |
| Career Orientation | POWER | 1.23× | |
| Early Adopter Mentality | POWER | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.61× | |
| Creativity | OPEN | 0.66× | |
| Travelling | THRILL | 0.67× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Gamer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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