A data profile of the people who buy, follow and care about Call of Duty in Brazil — modelled from more than twelve digital signal sources. Call of Duty has an estimated audience of 4,079,437 people in Brazil.
The average Call of Duty fan in Brazil is 31.8 years old, more male, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Mobile game, Superman, First-person shooter games, with strongest over-indexing on Mobile game (3.1× the country average).
Demographically, the Call of Duty audience skews more male with an average age of 31.8, and over-indexes on personality traits such as Social Media Usage, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Call of Duty fan in Brazil is more male, around 31.8 years old, with strong Social Media Usage tendencies and a notable affinity for Mobile game.
The key figures that characterise the Call of Duty profile in Brazil.
30.9% are female, 69.1% are male, average age 31.8.
| Metric | Value |
|---|---|
| Female | 30.9% |
| Male | 69.1% |
| Average age | 31.8 |
| Estimated audience size | 4,079,437 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 37% | |
| 20-29 | 27% | |
| 30-39 | 16% | |
| 40-49 | 10% | |
| 50+ | 10% |
of the worldwide Call of Duty audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 20.0% |
| India | 8.2% |
| China | 5.5% |
Where the Call of Duty audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Amapá | ~20K | 1.44× | |
| 02 | Amazonas | ~100K | 1.36× | |
| 03 | Roraima | ~20K | 1.34× | |
| 04 | Pará | ~200K | 1.15× | |
| 05 | Rondônia | ~40K | 1.07× | |
| 06 | Acre | ~10K | 1.06× | |
| 07 | Rio Grande do Sul | ~200K | 1.02× | |
| 08 | Pernambuco | ~200K | 1.01× | |
| 09 | Goiás | ~200K | 1.01× | |
| 10 | Mato Grosso do Sul | ~60K | 1.01× | |
| 11 | Santa Catarina | ~200K | 0.97× | |
| 12 | Maranhão | ~100K | 0.97× | |
| 13 | Paraíba | ~80K | 0.96× | |
| 14 | Mato Grosso | ~70K | 0.96× | |
| 15 | Rio Grande do Norte | ~60K | 0.94× | |
| 16 | Alagoas | ~60K | 0.94× | |
| 17 | Paraná | ~200K | 0.92× | |
| 18 | Ceará | ~200K | 0.92× | |
| 19 | São Paulo | ~1M | 0.91× | |
| 20 | Rio de Janeiro | ~300K | 0.91× | |
| 21 | Espírito Santo | ~80K | 0.91× | |
| 22 | Minas Gerais | ~400K | 0.89× | |
| 23 | Bahia | ~200K | 0.89× | |
| 24 | Sergipe | ~40K | 0.88× | |
| 25 | Piauí | ~50K | 0.84× | |
| 26 | Tocantins | ~20K | 0.82× | |
| 27 | Federal District | ~50K | 0.81× |
The strongest cross-interests of the Call of Duty audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Call of Duty | Games | 3.91× | ||
| 02 | Dota 2 | Games | 3.90× | ||
| 03 | Twitch | Games | 3.69× | ||
| 04 | Counter-Strike: Global Offensive | Games | 3.48× | ||
| 05 | Epic Games | Games | 3.20× | ||
| 06 | League of Legends | Games | 3.18× | ||
| 07 | Mobile game | Games | 3.10× | ||
| 08 | Crunchyroll | Games | 3.03× | ||
| 09 | PC game | Games | 2.90× | ||
| 10 | First-person shooter games | Games | 2.76× | ||
| 11 | Xbox | Games | 2.58× | ||
| 12 | Fortnite | Games | 2.52× | ||
| 13 | Roblox | Games | 2.19× | ||
| 14 | Gamer | Games | 2.12× | ||
| 15 | Game consoles | Technology & Electronics | 2.05× | ||
| 16 | TikTok | Internet & Social Media | 1.99× | ||
| 17 | Godzilla | Movies & TV | 1.93× | ||
| 18 | Superman | Movies & TV | 1.81× | ||
| 19 | Sportingbet | Sports | 1.79× | ||
| 20 | Electronics | Technology & Electronics | 1.67× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.23× | |
| Patriotism | CONSERVATISM | 1.18× | |
| Risk Appetite | THRILL | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.53× | |
| Design Affinity | PREMIUM | 0.55× | |
| Sustainability | BALANCE | 0.58× |
Call of Duty has an estimated audience of 4,079,437 people in Brazil, concentrated in São Paulo and Minas Gerais.
30.9% of Call of Duty fans are female, 69.1% are male, with an average age of 31.8 years.
Call of Duty fans show strongest brand affinity for Mobile game (3.1×), Superman (1.81×), and First-person shooter games (2.76×) over the country average.
Call of Duty fans in Brazil are most concentrated in São Paulo (reach ~1M), Minas Gerais (reach ~400K), and Rio de Janeiro (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Call of Duty itself, the audience over-indexes on Superman (1.81×), First-person shooter games (2.76×), Twitch (3.69×), and TikTok (1.99×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Call of Duty. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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