A data profile of the people who buy, follow and care about Spotify in Portugal — modelled from more than twelve digital signal sources. Spotify has an estimated audience of 3,341,222 people in Portugal.
The average Spotify fan in Portugal is 37.4 years old, balanced, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Livemusic, Makeup Tutorials, Music education, with strongest over-indexing on Livemusic (1.73× the country average).
Demographically, the Spotify audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Extroversion, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Spotify fan in Portugal is balanced, around 37.4 years old, with strong Extroversion tendencies and a notable affinity for Livemusic.
The key figures that characterise the Spotify profile in Portugal.
49.4% are female, 50.6% are male, average age 37.4.
| Metric | Value |
|---|---|
| Female | 49.4% |
| Male | 50.6% |
| Average age | 37.4 |
| Estimated audience size | 3,341,222 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 20% | |
| 30-39 | 17% | |
| 40-49 | 19% | |
| 50+ | 18% |
of the worldwide Spotify audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 20.8% |
| Japan | 5.2% |
| Germany | 4.2% |
Where the Spotify audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lisbon District | ~1.5M | 1.46× | |
| 02 | Aveiro District | ~300K | 1.35× | |
| 03 | Braga District | ~400K | 1.33× | |
| 04 | Porto District | ~900K | 1.31× | |
| 05 | Santarém District | ~200K | 1.31× | |
| 06 | Azores | ~100K | 1.29× | |
| 07 | Setúbal District | ~400K | 1.21× | |
| 08 | Coimbra District | ~200K | 1.21× | |
| 09 | Leiria District | ~200K | 1.15× | |
| 10 | Viseu District | ~100K | 0.98× | |
| 11 | Viana do Castelo District | ~70K | 0.90× | |
| 12 | Faro District | ~200K | 0.89× | |
| 13 | Castelo Branco District | ~60K | 0.89× | |
| 14 | Madeira | ~90K | 0.88× | |
| 15 | Évora District | ~50K | 0.86× | |
| 16 | Vila Real District | ~50K | 0.76× | |
| 17 | Portalegre District | ~30K | 0.72× | |
| 18 | Beja District | ~30K | 0.62× | |
| 19 | Bragança District | ~20K | 0.62× | |
| 20 | Guarda District | ~30K | 0.61× |
The strongest cross-interests of the Spotify audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Playlist | Music & Radio | 2.12× | ||
| 02 | Apple Music | Music & Radio | 1.87× | ||
| 03 | FL Studio | Technology & Electronics | 1.78× | ||
| 04 | Music education | Music & Radio | 1.75× | ||
| 05 | Livemusic | Music & Radio | 1.73× | ||
| 06 | Underground hip hop | Music & Radio | 1.69× | ||
| 07 | Digital audio workstation | Technology & Electronics | 1.69× | ||
| 08 | Video editing software | Technology & Electronics | 1.65× | ||
| 09 | BTS | Music & Radio | 1.63× | ||
| 10 | Deezer | Music & Radio | 1.61× | ||
| 11 | Music school | Music & Radio | 1.60× | ||
| 12 | Travis Scott | Music & Radio | 1.60× | ||
| 13 | Freestyle rap | Music & Radio | 1.60× | ||
| 14 | Korean drama | Movies & TV | 1.58× | ||
| 15 | Independent music | Music & Radio | 1.58× | ||
| 16 | CapCut | Technology & Electronics | 1.57× | ||
| 17 | Makeup Tutorials | Beauty & Wellness | 1.55× | ||
| 18 | Allkpop | Music & Radio | 1.55× | ||
| 19 | Divinatory, esoteric and occult tarot | Health | 1.52× | ||
| 20 | Beauty Makeup | Beauty & Wellness | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.00× | |
| Social Media Usage | JOY | 0.99× | |
| Pet Ownership | JOY | 0.99× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.79× | |
| DIY Mentality | THRILL | 0.81× | |
| Indulgence | JOY | 0.82× |
Spotify has an estimated audience of 3,341,222 people in Portugal, concentrated in Lisbon District and Porto District.
49.4% of Spotify fans are female, 50.6% are male, with an average age of 37.4 years.
Spotify fans show strongest brand affinity for Livemusic (1.73×), Makeup Tutorials (1.55×), and Music education (1.75×) over the country average.
Spotify fans in Portugal are most concentrated in Lisbon District (reach ~1.5M), Porto District (reach ~900K), and Setúbal District (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Spotify itself, the audience over-indexes on Makeup Tutorials (1.55×), Music education (1.75×), Apple Music (1.87×), and CapCut (1.57×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Spotify. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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