Rascasse Audience Intelligence

Academic degree Audience in Germany

A data profile of the people who buy, follow and care about Academic degree in Germany — modelled from more than twelve digital signal sources. Academic degree has an estimated audience of 2,850,178 people in Germany.

#1371among Topic in Germany#232in Business & Career

The average Academic degree fan in Germany is 32.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Google News, Galatasaray S.K., Tagesschau, with strongest over-indexing on Google News (9.21× the country average).

Demographically, the Academic degree audience skews more female with an average age of 32.8, and over-indexes on personality traits such as Career Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Academic degree fan in Germany is more female, around 32.8 years old, with strong Career Orientation tendencies and a notable affinity for Google News.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Academic degree profile in Germany.

Audience size
2.9M
in Germany
Gender
56.3%♀
43.7% male
Age
32.8
average years
Country rank
#2264
Topic in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Academic degree fans

56.3% are female, 43.7% are male, average age 32.8.

Fig. 02

Gender split

56.3%
Female
43.7%
Male
Demographic split for Academic degree audience in Germany
MetricValue
Female56.3%
Male43.7%
Average age32.8
Estimated audience size2,850,178
Fig. 03

Age distribution

Ø 32.8
average years
Age distribution of the Academic degree audience in Germany
Age bracketShare%
16-1936%
20-2922%
30-3918%
40-4916%
50+9%
Fig. 04

Worldwide distribution

2.6%

of the worldwide Academic degree audience comes from Germany.

Worldwide audience distribution share by country for Academic degree
CountryShare
United States26.9%
Brazil6.1%
India4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Academic degree audience in Germany is strongest.

Fig. 05

Top regions by affinity

Academic degree fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~100K1.42×
02Thüringen~90K1.27×
03Sachsen~200K1.25×
04Mecklenburg-Vorpommern~70K1.19×
05Baden-Württemberg~400K1.07×
06Brandenburg~90K1.02×
07Niedersachsen~300K0.98×
08Bremen~20K0.98×
09Hessen~200K0.95×
10Nordrhein-Westfalen~600K0.93×
11Rheinland-Pfalz~100K0.93×
12Bayern~400K0.89×
13Saarland~30K0.88×
14Berlin~100K0.84×
15Schleswig-Holstein~80K0.82×
16Hamburg~50K0.71×
Fig. 06

Affinity by region

Affinity by region — Academic degree, Germany
0.71×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Academic degree audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Academic degree audience
#·InterestCategoryAffinity×
01The American University of Iraq – SulaimaniBusiness & Career23.51×
02Civil law (legal system)Business & Career17.29×
03Afghanistan national football teamSports15.19×
04Google NewsNews9.21×
05University of AleppoBusiness & Career5.09×
06BetanoGames4.11×
07Doctor of PhilosophyBusiness & Career3.92×
08Bachelor's degreeBusiness & Career3.52×
09Galatasaray S.K.Sports2.79×
10Career developmentBusiness & Career2.75×
11Job interviewBusiness & Career2.69×
12Job huntingBusiness & Career2.48×
13ResearchBusiness & Career2.35×
14CareerBusiness & Career1.92×
15Higher educationBusiness & Career1.84×
16TagesschauMovies & TV1.73×
17EntrepreneurshipBusiness & Career1.64×
18EmploymentBusiness & Career1.62×
19EducationBusiness & Career1.61×
20Harry PotterMovies & TV1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Academic degree audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Academic degree audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.98×
Community OrientationOPEN1.65×
Risk AppetiteTHRILL1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Academic degree audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.70×
DIY MentalityTHRILL0.72×
IndulgenceJOY0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Academic degree have in Germany?

Academic degree has an estimated audience of 2,850,178 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Academic degree fans?

56.3% of Academic degree fans are female, 43.7% are male, with an average age of 32.8 years.

03

Which brands do Academic degree fans like most?

Academic degree fans show strongest brand affinity for Google News (9.21×), Galatasaray S.K. (2.79×), and Tagesschau (1.73×) over the country average.

04

Where do Academic degree fans live in Germany?

Academic degree fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Baden-Württemberg (reach ~400K), and Bayern (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Academic degree fans also like?

Beyond Academic degree itself, the audience over-indexes on Galatasaray S.K. (2.79×), Tagesschau (1.73×), Civil law (legal system) (17.29×), and Harry Potter (1.56×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Academic degree audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Academic degree. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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