Academic degree Audience in Germany
Academic degree has an estimated audience of 2,850,178 people in Germany. 56.3% are female, 43.7% are male, average age 32.8. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Google News, Galatasaray S.K., Tagesschau, Harry Potter, Civil law (legal system).
The average Academic degree fan in Germany is 32.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Google News, Galatasaray S.K., Tagesschau, with strongest over-indexing on Google News (9.21× the country average). Demographically, the Academic degree audience skews more female with an average age of 32.8, and over-indexes on personality traits such as Sustainability, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Academic degree fans
| Metric | Value |
|---|---|
| Female | 56.3% |
| Male | 43.7% |
| Average age | 32.8 |
| Estimated audience size | 2,850,178 |
Audience persona
The typical Academic degree fan in Germany is more female, around 32.8 years old, with strong Sustainability tendencies and a notable affinity for Google News.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 566,540 | 0.91× |
| Baden-Württemberg | 438,533 | 1.13× |
| Bayern | 388,660 | 0.85× |
| Niedersachsen | 268,129 | 0.97× |
| Hessen | 210,468 | 0.97× |
| Sachsen | 182,625 | 1.31× |
| Rheinland-Pfalz | 134,289 | 0.94× |
| Sachsen-Anhalt | 113,076 | 1.53× |
| Berlin | 111,406 | 0.87× |
| Thüringen | 96,413 | 1.33× |
| Brandenburg | 83,645 | 0.95× |
| Schleswig-Holstein | 80,378 | 0.79× |
| Mecklenburg-Vorpommern | 65,412 | 1.2× |
| Hamburg | 43,371 | 0.67× |
| Saarland | 28,225 | 0.81× |
| Bremen | 19,128 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google News | 9.21× | News |
| Galatasaray S.K. | 2.79× | Sports |
| Tagesschau | 1.73× | Movies & TV |
| Harry Potter | 1.56× | Movies & TV |
| Civil law (legal system) | 17.29× | Business & Career |
| The American University of Iraq – Sulaimani | 23.51× | Business & Career |
| University of Aleppo | 5.09× | Business & Career |
| Job hunting | 2.48× | Business & Career |
| Betano | 4.11× | Games |
| Bachelor's degree | 3.52× | Business & Career |
| Afghanistan national football team | 15.19× | Sports |
| Career | 1.92× | Business & Career |
| Research | 2.35× | Business & Career |
| Job interview | 2.69× | Business & Career |
| Doctor of Philosophy | 3.92× | Business & Career |
| Higher education | 1.84× | Business & Career |
| Education | 1.61× | Business & Career |
| Career development | 2.75× | Business & Career |
| Entrepreneurship | 1.64× | Business & Career |
| Employment | 1.62× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.43 |
| Career Orientation | POWER | 1.18 |
| Luxury Orientation | PREMIUM | 1.17 |
| Indulgence | JOY | 1.16 |
| Travelling | THRILL | 1.1 |
| Individualism | JOY | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.9% |
| Brazil | 6.1% |
| India | 4.2% |
See Academic degree audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Academic degree have in Germany?
Academic degree has an estimated audience of 2,850,178 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Academic degree fans?
56.3% of Academic degree fans are female, 43.7% are male, with an average age of 32.8 years.
Which brands do Academic degree fans like most?
Academic degree fans show strongest brand affinity for Google News (9.21×), Galatasaray S.K. (2.79×), and Tagesschau (1.73×) over the country average.
Where do Academic degree fans live in Germany?
Academic degree fans in Germany are most concentrated in Nordrhein-Westfalen (reach 566,540), Baden-Württemberg (reach 438,533), and Bayern (reach 388,660). These three regions account for the largest share of the active audience.
What other brands do Academic degree fans also like?
Beyond Academic degree itself, the audience over-indexes on Galatasaray S.K. (2.79×), Tagesschau (1.73×), Harry Potter (1.56×), and Civil law (legal system) (17.29×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Academic degree. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.