Jack Kerouac Audience in United States

Jack Kerouac logo

Jack Kerouac has an estimated audience of 574,302 people in United States. 39.4% are female, 60.6% are male, average age 39.2. Top regions: California, New York, Texas. Top brand affinities: Mohamed Hassan (volleyball), Home Bargains, Nationality, Elsword, Kanan Gill.

The average Jack Kerouac fan in United States is 39.2 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Mohamed Hassan (volleyball), Home Bargains, Nationality, with strongest over-indexing on Mohamed Hassan (volleyball) (332.92× the country average). Demographically, the Jack Kerouac audience skews more male with an average age of 39.2, and over-indexes on personality traits such as Patriotism, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Person · Subtype: Author

Demographics of Jack Kerouac fans

Demographic split for Jack Kerouac audience in United States
MetricValue
Female39.4%
Male60.6%
Average age39.2
Estimated audience size574,302

Audience persona

The typical Jack Kerouac fan in United States is more male, around 39.2 years old, with strong Patriotism tendencies and a notable affinity for Mohamed Hassan (volleyball).

Top regions in United States

Top regions ranked by reach for Jack Kerouac in United States
RegionReachAffinity
California82,2511.3×
New York45,5761.42×
Texas33,7790.68×
Florida33,0930.85×
Massachusetts22,5081.99×
Pennsylvania20,0301.04×
Illinois18,7870.98×
Ohio15,5690.88×
North Carolina14,9750.87×
Washington14,3021.24×
Colorado14,2621.58×
Michigan14,0020.93×
New Jersey13,8250.95×
Georgia12,5590.71×
Virginia12,5350.9×
Arizona10,2670.88×
Oregon10,2411.56×
Tennessee9,9080.86×
Indiana8,7990.84×
Minnesota8,0880.98×
Maryland8,0510.82×
Wisconsin7,8640.91×
Missouri7,7730.84×
Connecticut7,3981.28×
South Carolina6,3290.73×
Kentucky6,0910.85×
Alabama5,6830.71×
Louisiana5,2660.71×
Oklahoma5,0260.79×
Utah4,9180.96×
Nevada4,3880.79×
Iowa4,1010.87×
New Hampshire4,0991.81×
Maine3,6731.79×
Kansas3,3770.75×
Arkansas3,3550.71×
New Mexico2,7300.95×
Idaho2,6700.93×
Washington, District of Columbia2,5011.45×
Mississippi2,4030.51×
Nebraska2,1840.76×
Rhode Island2,1761.19×
Montana2,1081.32×
Hawaii1,9750.8×
West Virginia1,9560.73×
Vermont1,8741.86×
Alaska1,2441.01×
Delaware1,0700.68×
South Dakota8640.65×
Wyoming7220.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Jack Kerouac audience
BrandAffinityCategory
Mohamed Hassan (volleyball)332.92×Sports
Home Bargains39.38×Shopping
Nationality3.75×Politics & Society
Elsword23.68×Games
Kanan Gill93.13×Movies & TV
Collectable1.59×Kids & Family
Home staging5.16×Home & Garden
Fat Albert (film)7.42×Movies & TV
Oliver Platt7.05×Movies & TV
Israel1.73×Travel & Leisure
Throne of Glass5.66×Literature
Jason Garrett9.84×Sports
Surf kayaking11.03×Sports
Steampunk3.6×Fashion & Accessoires
Pillow1.54×Home & Garden
JibJab4.01×Internet & Social Media
HICKIES13.3×Fashion & Accessoires
13 Assassins13.75×Movies & TV
Hawaiian quilt21.96×Fashion & Accessoires
Enfamil3.67×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Jack Kerouac audience
TraitClusterScore
PatriotismCONSERVATISM3.31
IndividualismJOY2.02
SpiritualityBALANCE1.95
SustainabilityBALANCE1.89
TraditionCONSERVATISM1.78
MindfulnessBALANCE1.72

Worldwide distribution

Worldwide audience distribution share by country for Jack Kerouac
CountryShare
United States48.2%
United Kingdom7.9%
Italy6.8%

See Jack Kerouac audiences in other countries

More Author audiences in United States

Frequently asked questions

How many fans does Jack Kerouac have in United States?

Jack Kerouac has an estimated audience of 574,302 people in United States, concentrated in California and New York.

What is the gender split and age of Jack Kerouac fans?

39.4% of Jack Kerouac fans are female, 60.6% are male, with an average age of 39.2 years.

Which brands do Jack Kerouac fans like most?

Jack Kerouac fans show strongest brand affinity for Mohamed Hassan (volleyball) (332.92×), Home Bargains (39.38×), and Nationality (3.75×) over the country average.

Where do Jack Kerouac fans live in United States?

Jack Kerouac fans in United States are most concentrated in California (reach 82,251), New York (reach 45,576), and Texas (reach 33,779). These three regions account for the largest share of the active audience.

What other brands do Jack Kerouac fans also like?

Beyond Jack Kerouac itself, the audience over-indexes on Home Bargains (39.38×), Nationality (3.75×), Elsword (23.68×), and Kanan Gill (93.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Jack Kerouac. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.