A data profile of the people who buy, follow and care about Ken Follett in United States — modelled from more than twelve digital signal sources. Ken Follett has an estimated audience of 296,144 people in United States.
The average Ken Follett fan in United States is 46.3 years old, more female, and lives primarily in California.
The audience is concentrated in California, Florida, New York.
Top brand affinities include Graham Greene, Charlie Hunnam, Louisa May Alcott, with strongest over-indexing on Graham Greene (33.13× the country average).
Demographically, the Ken Follett audience skews more female with an average age of 46.3, and over-indexes on personality traits such as Spirituality, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Ken Follett fan in United States is more female, around 46.3 years old, with strong Spirituality tendencies and a notable affinity for Graham Greene.
The key figures that characterise the Ken Follett profile in United States.
65.8% are female, 34.2% are male, average age 46.3.
| Metric | Value |
|---|---|
| Female | 65.8% |
| Male | 34.2% |
| Average age | 46.3 |
| Estimated audience size | 296,144 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 8% | |
| 30-39 | 8% | |
| 40-49 | 13% | |
| 50+ | 52% |
Where the Ken Follett audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Maine | ~2K | 1.55× | |
| 02 | New Hampshire | ~2K | 1.44× | |
| 03 | Oregon | ~5K | 1.43× | |
| 04 | Vermont | <1K | 1.40× | |
| 05 | Massachusetts | ~8K | 1.36× | |
| 06 | Colorado | ~6K | 1.31× | |
| 07 | Washington, District of Columbia | ~1K | 1.26× | |
| 08 | Montana | ~1K | 1.26× | |
| 09 | Connecticut | ~4K | 1.21× | |
| 10 | Washington | ~7K | 1.19× | |
| 11 | Rhode Island | ~1K | 1.13× | |
| 12 | Minnesota | ~5K | 1.12× | |
| 13 | Idaho | ~2K | 1.08× | |
| 14 | Virginia | ~8K | 1.07× | |
| 15 | Wisconsin | ~5K | 1.04× | |
| 16 | Kansas | ~2K | 1.04× | |
| 17 | Alaska | <1K | 1.04× | |
| 18 | Michigan | ~8K | 1.03× | |
| 19 | New York | ~20K | 1.02× | |
| 20 | Hawaii | ~1K | 1.02× | |
| 21 | Maryland | ~5K | 1.01× | |
| 22 | New Mexico | ~1K | 0.99× | |
| 23 | Delaware | <1K | 0.98× | |
| 24 | Pennsylvania | ~10K | 0.97× | |
| 25 | North Carolina | ~9K | 0.97× | |
| 26 | Arizona | ~6K | 0.97× | |
| 27 | Utah | ~3K | 0.96× | |
| 28 | South Carolina | ~4K | 0.94× | |
| 29 | New Jersey | ~7K | 0.93× | |
| 30 | South Dakota | <1K | 0.93× | |
| 31 | Missouri | ~4K | 0.92× | |
| 32 | Iowa | ~2K | 0.92× | |
| 33 | North Dakota | <1K | 0.92× | |
| 34 | Illinois | ~9K | 0.90× | |
| 35 | Florida | ~20K | 0.88× | |
| 36 | Nebraska | ~1K | 0.88× | |
| 37 | Ohio | ~8K | 0.86× | |
| 38 | Tennessee | ~5K | 0.84× | |
| 39 | Georgia | ~8K | 0.83× | |
| 40 | Kentucky | ~3K | 0.83× | |
| 41 | West Virginia | ~1K | 0.83× | |
| 42 | California | ~30K | 0.82× | |
| 43 | Indiana | ~4K | 0.82× | |
| 44 | Arkansas | ~2K | 0.81× | |
| 45 | Oklahoma | ~3K | 0.80× | |
| 46 | Alabama | ~3K | 0.78× | |
| 47 | Nevada | ~2K | 0.73× | |
| 48 | Mississippi | ~2K | 0.73× | |
| 49 | Louisiana | ~3K | 0.72× | |
| 50 | Texas | ~20K | 0.65× |
The strongest cross-interests of the Ken Follett audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Thomas Mann | Literature | 78.00× | ||
| 02 | Louisa May Alcott | Literature | 59.09× | ||
| 03 | Gabriel García Márquez | Literature | 55.22× | ||
| 04 | Arthur Conan Doyle | Literature | 52.65× | ||
| 05 | Albert Camus | Literature | 48.12× | ||
| 06 | Aldous Huxley | Literature | 46.58× | ||
| 07 | William Faulkner | Literature | 42.56× | ||
| 08 | Isabel Allende | Literature | 39.68× | ||
| 09 | Jack Kerouac | Literature | 36.51× | ||
| 10 | Graham Greene | Literature | 33.13× | ||
| 11 | Franz Kafka | Literature | 31.69× | ||
| 12 | F. Scott Fitzgerald | Literature | 30.93× | ||
| 13 | Good Will Hunting | Movies & TV | 17.62× | ||
| 14 | Historical romance | Literature | 15.58× | ||
| 15 | Linda Cardellini | Movies & TV | 14.40× | ||
| 16 | Eyes Wide Shut | Movies & TV | 13.94× | ||
| 17 | Charlie Hunnam | Movies & TV | 13.43× | ||
| 18 | Historical fiction | Literature | 11.68× | ||
| 19 | USA Today | News | 5.18× | ||
| 20 | Perfection | Business & Career | 4.76× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 2.69× | |
| Tradition | CONSERVATISM | 1.77× | |
| Patriotism | CONSERVATISM | 1.75× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.86× | |
| Pet Ownership | JOY | 0.93× | |
| Urban Lifestyle | OPEN | 1.08× |
Ken Follett has an estimated audience of 296,144 people in United States, concentrated in California and Florida.
65.8% of Ken Follett fans are female, 34.2% are male, with an average age of 46.3 years.
Ken Follett fans show strongest brand affinity for Graham Greene (33.13×), Charlie Hunnam (13.43×), and Louisa May Alcott (59.09×) over the country average.
Ken Follett fans in United States are most concentrated in California (reach ~30K), Florida (reach ~20K), and New York (reach ~20K). These three regions account for the largest share of the active audience.
Beyond Ken Follett itself, the audience over-indexes on Charlie Hunnam (13.43×), Louisa May Alcott (59.09×), Albert Camus (48.12×), and Good Will Hunting (17.62×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Ken Follett. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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