Barry Sanders Audience in United States

Barry Sanders logo

Barry Sanders has an estimated audience of 1,274,981 people in United States. 24.9% are female, 75.1% are male, average age 42.6. Top regions: Michigan, Texas, California. Top brand affinities: Hauptschule, Primary and secondary antibodies, Gloria, Hawes, Surf kayaking.

The average Barry Sanders fan in United States is 42.6 years old, more male, and lives primarily in Michigan. The audience is concentrated in Michigan, Texas, California. Top brand affinities include Hauptschule, Primary and secondary antibodies, Gloria, with strongest over-indexing on Hauptschule (66.98× the country average). Demographically, the Barry Sanders audience skews more male with an average age of 42.6, and over-indexes on personality traits such as LGBTQ+ Identity, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: American football

Demographics of Barry Sanders fans

Demographic split for Barry Sanders audience in United States
MetricValue
Female24.9%
Male75.1%
Average age42.6
Estimated audience size1,274,981

Audience persona

The typical Barry Sanders fan in United States is more male, around 42.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Hauptschule.

Top regions in United States

Top regions ranked by reach for Barry Sanders in United States
RegionReachAffinity
Michigan140,9674.23×
Texas103,5710.94×
California93,7580.67×
Florida72,5300.84×
New York49,1720.69×
Ohio47,0741.2×
Pennsylvania46,2391.08×
Georgia42,6811.09×
Illinois40,8940.96×
North Carolina34,1740.89×
Virginia28,2320.91×
Oklahoma28,1841.99×
New Jersey27,1540.84×
Arizona25,7810.99×
Tennessee25,6851×
Indiana21,3270.92×
Alabama21,2991.2×
Missouri21,2361.03×
Maryland21,2200.97×
Wisconsin20,1071.05×
Washington19,0940.75×
Kansas18,9401.89×
Colorado18,4690.92×
South Carolina17,9780.94×
Massachusetts17,7970.71×
Minnesota17,5070.96×
Louisiana16,8471.02×
Kentucky14,2520.89×
Oregon11,5320.79×
Iowa11,0831.06×
Mississippi10,7361.02×
Nevada10,2110.83×
Connecticut9,7850.77×
Arkansas9,7790.93×
Idaho9,2611.45×
Utah8,5420.75×
Nebraska6,8441.07×
West Virginia5,5470.93×
Hawaii4,3490.79×
New Mexico4,3260.68×
New Hampshire3,4900.69×
Washington, District of Columbia3,2110.84×
Montana3,0710.87×
Delaware2,9140.83×
Maine2,8330.62×
Rhode Island2,8170.69×
South Dakota2,5210.86×
North Dakota2,4170.92×
Alaska1,9570.72×
Wyoming1,5320.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Barry Sanders audience
BrandAffinityCategory
Hauptschule66.98×Kids & Family
Primary and secondary antibodies105.14×Health
Gloria19.12×Music & Radio
Hawes77.01×Travel & Leisure
Surf kayaking21.88×Sports
Identity Theft Resource Center87.02×Technology & Electronics
Kevin Barnes58.09×Music & Radio
Horeca20×Travel & Leisure
Elsword20×Games
Israel2.51×Travel & Leisure
Shiba Inu8.06×Pets & Animals
Alaska1.92×Travel & Leisure
JTV (Indonesia)5.8×
YouTube Red20×Movies & TV
Graham Greene6.3×Literature
Laguna (province)10.5×
Minnesota1.6×Travel & Leisure
KLIX (AM)20×Music & Radio
Chili con carne6.92×Food & Beverages
Hooked on Phonics9.13×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Barry Sanders audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.92
Risk AppetiteTHRILL2.63
Family OrientationCONSERVATISM1.92
Early Adopter MentalityPOWER1.32
Career OrientationPOWER1.27
Need for SecurityCONSERVATISM1.24

Worldwide distribution

Worldwide audience distribution share by country for Barry Sanders
CountryShare
United States88.5%
Canada3.8%
United Kingdom1.5%

See Barry Sanders audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does Barry Sanders have in United States?

Barry Sanders has an estimated audience of 1,274,981 people in United States, concentrated in Michigan and Texas.

What is the gender split and age of Barry Sanders fans?

24.9% of Barry Sanders fans are female, 75.1% are male, with an average age of 42.6 years.

Which brands do Barry Sanders fans like most?

Barry Sanders fans show strongest brand affinity for Hauptschule (66.98×), Primary and secondary antibodies (105.14×), and Gloria (19.12×) over the country average.

Where do Barry Sanders fans live in United States?

Barry Sanders fans in United States are most concentrated in Michigan (reach 140,967), Texas (reach 103,571), and California (reach 93,758). These three regions account for the largest share of the active audience.

What other brands do Barry Sanders fans also like?

Beyond Barry Sanders itself, the audience over-indexes on Primary and secondary antibodies (105.14×), Gloria (19.12×), Hawes (77.01×), and Surf kayaking (21.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Barry Sanders. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.