Rascasse Audience Intelligence

Barry Sanders Audience in United States

A data profile of the people who buy, follow and care about Barry Sanders in United States — modelled from more than twelve digital signal sources. Barry Sanders has an estimated audience of 1,177,635 people in United States.

#344among American football in United States#4527among Person in United States#1955in Sports

The average Barry Sanders fan in United States is 42.6 years old, more male, and lives primarily in Michigan.

The audience is concentrated in Michigan, Texas, California.

Top brand affinities include Sean Payton, Winona Ryder, Erin Andrews, with strongest over-indexing on Sean Payton (455.29× the country average).

Demographically, the Barry Sanders audience skews more male with an average age of 42.6, and over-indexes on personality traits such as Family Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Barry Sanders fan in United States is more male, around 42.6 years old, with strong Family Orientation tendencies and a notable affinity for Sean Payton.

Category: Sports · Type: Person · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Barry Sanders profile in United States.

Audience size
1.2M
in United States
Gender
24.9%♀
75.1% male
Age
42.6
average years
Country rank
#21157
Person in United States
Fig. 01

Search interest · 12-month trend

-37%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Barry Sanders fans

24.9% are female, 75.1% are male, average age 42.6.

Fig. 02

Gender split

24.9%
Female
75.1%
Male
Demographic split for Barry Sanders audience in United States
MetricValue
Female24.9%
Male75.1%
Average age42.6
Estimated audience size1,177,635
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Barry Sanders audience in United States
Age bracketShare%
16-1912%
20-2915%
30-3922%
40-4926%
50+25%
Fig. 04

Worldwide distribution

87.1%

of the worldwide Barry Sanders audience comes from United States.

Worldwide audience distribution share by country for Barry Sanders
CountryShare
United States87.1%
Canada4.1%
United Kingdom1.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Barry Sanders audience in United States is strongest.

Fig. 05

Top regions by affinity

Barry Sanders fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~100K4.09×
02Kansas~20K2.11×
03Oklahoma~30K2.09×
04Idaho~8K1.24×
05Ohio~50K1.21×
06Alabama~20K1.11×
07Missouri~20K1.10×
08Nebraska~7K1.08×
09Mississippi~10K1.07×
10Wisconsin~20K1.05×
11Iowa~10K1.04×
12Pennsylvania~40K1.03×
13Georgia~40K1.03×
14North Dakota~3K1.03×
15Louisiana~20K1.02×
16Tennessee~30K0.99×
17South Dakota~3K0.99×
18Indiana~20K0.98×
19West Virginia~6K0.98×
20Maryland~20K0.97×
21Arkansas~10K0.96×
22Minnesota~20K0.95×
23South Carolina~20K0.94×
24Illinois~40K0.93×
25Montana~3K0.93×
26Kentucky~10K0.92×
27Texas~100K0.91×
28Delaware~3K0.91×
29Arizona~20K0.90×
30North Carolina~30K0.89×
31Wyoming~2K0.88×
32Virginia~30K0.86×
33Colorado~20K0.85×
34Washington, District of Columbia~3K0.85×
35Florida~70K0.81×
36Nevada~10K0.81×
37Hawaii~4K0.81×
38New Jersey~30K0.80×
39Alaska~2K0.79×
40Connecticut~10K0.78×
41Rhode Island~3K0.77×
42New Hampshire~4K0.76×
43Massachusetts~20K0.74×
44Oregon~10K0.74×
45Washington~20K0.73×
46Utah~8K0.73×
47New Mexico~5K0.72×
48Maine~3K0.72×
49California~90K0.66×
50New York~50K0.66×
Fig. 06

Affinity by region

Affinity by region — Barry Sanders, United States
0.66×1.00×4.09×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Barry Sanders audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Barry Sanders audience
#·InterestCategoryAffinity×
01Sean PaytonSports455.29×
02Erin AndrewsSports219.46×
03Winona RyderMovies & TV92.48×
04Dennis RodmanSports83.68×
05Toni ColletteMovies & TV76.28×
06Emmy RossumMovies & TV74.02×
07YES NetworkMovies & TV63.50×
08Terrell OwensSports60.62×
09Dumb and DumberMovies & TV56.97×
10Jack NicholsonMovies & TV54.18×
11Brett FavreSports44.15×
12The Big LebowskiMovies & TV43.36×
13Florida GatorsSports30.91×
14Kyrie IrvingSports28.63×
15HudlSports22.11×
16Twin PeaksMovies & TV21.75×
17Nicolas CageMovies & TV20.23×
18Sharon OsbourneMovies & TV20.00×
19Aaron RodgersSports18.57×
20StubHubTravel & Leisure14.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Barry Sanders audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Barry Sanders audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.56×
Price SensitivityPREMIUM1.97×
Convenience OrientationPREMIUM1.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Barry Sanders audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.51×
Design AffinityPREMIUM0.57×
Pet OwnershipJOY0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Barry Sanders have in United States?

Barry Sanders has an estimated audience of 1,177,635 people in United States, concentrated in Michigan and Texas.

02

What is the gender split and age of Barry Sanders fans?

24.9% of Barry Sanders fans are female, 75.1% are male, with an average age of 42.6 years.

03

Which brands do Barry Sanders fans like most?

Barry Sanders fans show strongest brand affinity for Sean Payton (455.29×), Winona Ryder (92.48×), and Erin Andrews (219.46×) over the country average.

04

Where do Barry Sanders fans live in United States?

Barry Sanders fans in United States are most concentrated in Michigan (reach ~100K), Texas (reach ~100K), and California (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Barry Sanders fans also like?

Beyond Barry Sanders itself, the audience over-indexes on Winona Ryder (92.48×), Erin Andrews (219.46×), Dennis Rodman (83.68×), and Emmy Rossum (74.02×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in United States

See Barry Sanders audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Barry Sanders. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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