Rascasse Audience Intelligence

Gridiron football Audience in United States

A data profile of the people who buy, follow and care about Gridiron football in United States — modelled from more than twelve digital signal sources. Gridiron football has an estimated audience of 14,823,724 people in United States.

#1601among Topic in United States#172in Sports

The average Gridiron football fan in United States is 30.3 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Superman, FIFA World Cup, American football, with strongest over-indexing on Superman (2.05× the country average).

Demographically, the Gridiron football audience skews more male with an average age of 30.3, and over-indexes on personality traits such as Healthy Lifestyle, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Gridiron football fan in United States is more male, around 30.3 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Superman.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gridiron football profile in United States.

Audience size
14.8M
in United States
Gender
37.6%♀
62.4% male
Age
30.3
average years
Country rank
#2360
Topic in United States
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Gridiron football fans

37.6% are female, 62.4% are male, average age 30.3.

Fig. 02

Gender split

37.6%
Female
62.4%
Male
Demographic split for Gridiron football audience in United States
MetricValue
Female37.6%
Male62.4%
Average age30.3
Estimated audience size14,823,724
Fig. 03

Age distribution

Ø 30.3
average years
Age distribution of the Gridiron football audience in United States
Age bracketShare%
16-1940%
20-2928%
30-3917%
40-4911%
50+4%
Fig. 04

Worldwide distribution

60.0%

of the worldwide Gridiron football audience comes from United States.

Worldwide audience distribution share by country for Gridiron football
CountryShare
United States60.0%
Japan7.4%
Canada4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gridiron football audience in United States is strongest.

Fig. 05

Top regions by affinity

Gridiron football fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~600K2.99×
02Washington~700K2.45×
03Utah~300K2.20×
04Arizona~600K2.14×
05South Carolina~300K1.44×
06Texas~1.5M1.26×
07Colorado~300K1.22×
08New Mexico~80K1.11×
09Idaho~80K1.10×
10New Jersey~400K1.08×
11Ohio~500K1.03×
12Hawaii~70K1.03×
13Mississippi~100K1.02×
14Alaska~30K0.98×
15North Dakota~30K0.98×
16Vermont~30K0.98×
17South Dakota~30K0.97×
18Montana~40K0.95×
19Wisconsin~200K0.94×
20Minnesota~200K0.94×
21West Virginia~70K0.94×
22New Hampshire~50K0.94×
23Maine~50K0.94×
24Rhode Island~40K0.94×
25Delaware~40K0.94×
26Illinois~500K0.93×
27Kansas~100K0.93×
28Nebraska~70K0.92×
29Pennsylvania~500K0.91×
30Massachusetts~300K0.91×
31Alabama~200K0.91×
32Connecticut~100K0.91×
33Arkansas~100K0.91×
34Washington, District of Columbia~40K0.91×
35Oklahoma~100K0.90×
36Iowa~100K0.90×
37Indiana~200K0.88×
38Missouri~200K0.88×
39Oregon~100K0.88×
40Kentucky~200K0.87×
41Florida~900K0.86×
42Michigan~300K0.86×
43Maryland~200K0.86×
44Nevada~100K0.84×
45California~1.5M0.83×
46Georgia~400K0.83×
47Virginia~300K0.83×
48North Carolina~400K0.80×
49Tennessee~200K0.80×
50New York~600K0.74×
Fig. 06

Affinity by region

Affinity by region — Gridiron football, United States
0.74×1.00×2.99×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gridiron football audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gridiron football audience
#·InterestCategoryAffinity×
01BundesligaSports5.41×
02Phoenix SunsSports3.62×
03UEFA Champions LeagueSports3.38×
04Premier LeagueSports3.34×
05LeBron JamesSports3.08×
06Philadelphia EaglesSports2.77×
07Boston CelticsSports2.64×
08Green Bay PackersSports2.54×
09New York YankeesSports2.49×
10Los Angeles LakersSports2.42×
11FIFA World CupSports2.37×
12Chicago BearsSports2.33×
13Golden State WarriorsSports2.29×
14SwimmingSports2.08×
15NikeFashion & Accessoires2.08×
16SupermanMovies & TV2.05×
17American footballSports1.80×
18BaseballSports1.74×
19MLBSports1.70×
20NBASports1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gridiron football audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gridiron football audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.56×
Career OrientationPOWER1.49×
Risk AppetiteTHRILL1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gridiron football audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.53×
TravellingTHRILL0.73×
TraditionCONSERVATISM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Gridiron football have in United States?

Gridiron football has an estimated audience of 14,823,724 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Gridiron football fans?

37.6% of Gridiron football fans are female, 62.4% are male, with an average age of 30.3 years.

03

Which brands do Gridiron football fans like most?

Gridiron football fans show strongest brand affinity for Superman (2.05×), FIFA World Cup (2.37×), and American football (1.8×) over the country average.

04

Where do Gridiron football fans live in United States?

Gridiron football fans in United States are most concentrated in Texas (reach ~1.5M), California (reach ~1.5M), and Florida (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Gridiron football fans also like?

Beyond Gridiron football itself, the audience over-indexes on FIFA World Cup (2.37×), American football (1.8×), UEFA Champions League (3.38×), and LeBron James (3.08×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Gridiron football audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Gridiron football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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