Gridiron football Audience in United States

Gridiron football logo

Gridiron football has an estimated audience of 14,823,724 people in United States. 37.6% are female, 62.4% are male, average age 30.3. Top regions: Texas, California, Washington. Top brand affinities: Alaska, Combat sport, Graham Greene, Consequence (rapper), Biblical inspiration.

The average Gridiron football fan in United States is 30.3 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Washington. Top brand affinities include Alaska, Combat sport, Graham Greene, with strongest over-indexing on Alaska (1.85× the country average). Demographically, the Gridiron football audience skews more male with an average age of 30.3, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of Gridiron football fans

Demographic split for Gridiron football audience in United States
MetricValue
Female37.6%
Male62.4%
Average age30.3
Estimated audience size14,823,724

Audience persona

The typical Gridiron football fan in United States is more male, around 30.3 years old, with strong Risk Appetite tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for Gridiron football in United States
RegionReachAffinity
Texas1,811,2771.42×
California1,475,2970.9×
Washington982,0233.3×
Arizona856,2242.83×
Florida848,0740.85×
New York599,6160.72×
New Jersey540,7671.43×
Louisiana539,7372.82×
Illinois500,2251.01×
Pennsylvania439,7080.88×
Ohio413,8420.91×
Georgia351,1540.77×
Colorado338,7381.45×
South Carolina326,1891.46×
North Carolina310,5210.7×
Utah307,0802.31×
Michigan304,8920.79×
Virginia298,2860.83×
Massachusetts219,7760.75×
Indiana214,5660.79×
Maryland208,7000.82×
Wisconsin204,1520.92×
Tennessee196,7910.66×
Missouri176,5520.74×
Minnesota163,8970.77×
Alabama159,3010.77×
New Mexico148,5592×
Oregon128,2590.75×
Kentucky126,5960.68×
Oklahoma112,0960.68×
Mississippi107,8720.88×
Idaho106,4231.43×
Nevada100,5810.7×
Connecticut99,8770.67×
Iowa99,5250.81×
Kansas87,0940.75×
Arkansas84,5570.69×
Hawaii52,3720.82×
Nebraska46,4920.63×
West Virginia38,4150.56×
Washington, District of Columbia30,5430.69×
New Hampshire30,2140.52×
Rhode Island29,1750.62×
Montana28,8610.7×
Maine27,7690.52×
Delaware26,1270.64×
Alaska24,3950.77×
North Dakota23,3580.77×
South Dakota22,4900.66×
Vermont17,7640.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gridiron football audience
BrandAffinityCategory
Alaska1.85×Travel & Leisure
Combat sport1.67×Sports
Graham Greene4.69×Literature
Consequence (rapper)3.65×Music & Radio
Biblical inspiration4.36×Politics & Society
Sin Embargo MX10.89×News
Chili con carne3.59×Food & Beverages
Graham Greene (actor)2.69×
Ellen Burstyn3.94×Movies & TV
Sinaloa1.51×Travel & Leisure
Notre Dame Fighting Irish football2×Sports
Acoustic music1.73×Music & Radio
Julio Cesar Chavez Jr.2.75×Sports
iPEC Coaching6.94×Business & Career
Ken Griffey Jr.2.54×Sports
CAC 401.63×Business & Career
Wizards of Waverly Place2.04×Movies & TV
Warren Zevon2.75×Music & Radio
Grover Cleveland2.61×Politics & Society
nbc chicago1.59×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gridiron football audience
TraitClusterScore
Risk AppetiteTHRILL1.49
Luxury OrientationPREMIUM1.36
Early Adopter MentalityPOWER1.23
Healthy LifestyleBALANCE1.22
Sports ActivityPOWER1.21
MindfulnessBALANCE1.14

Worldwide distribution

Worldwide audience distribution share by country for Gridiron football
CountryShare
United States60.0%
Japan7.4%
Canada4.6%

See Gridiron football audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Gridiron football have in United States?

Gridiron football has an estimated audience of 14,823,724 people in United States, concentrated in Texas and California.

What is the gender split and age of Gridiron football fans?

37.6% of Gridiron football fans are female, 62.4% are male, with an average age of 30.3 years.

Which brands do Gridiron football fans like most?

Gridiron football fans show strongest brand affinity for Alaska (1.85×), Combat sport (1.67×), and Graham Greene (4.69×) over the country average.

Where do Gridiron football fans live in United States?

Gridiron football fans in United States are most concentrated in Texas (reach 1,811,277), California (reach 1,475,297), and Washington (reach 982,023). These three regions account for the largest share of the active audience.

What other brands do Gridiron football fans also like?

Beyond Gridiron football itself, the audience over-indexes on Combat sport (1.67×), Graham Greene (4.69×), Consequence (rapper) (3.65×), and Biblical inspiration (4.36×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gridiron football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.