Rascasse Audience Intelligence

Gridiron football Audience in Germany

A data profile of the people who buy, follow and care about Gridiron football in Germany — modelled from more than twelve digital signal sources. Gridiron football has an estimated audience of 780,412 people in Germany.

#3644among Topic in Germany#629in Sports

The average Gridiron football fan in Germany is 29.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include FIFA World Cup, IHF World Men's Handball Championship, Alpine skiing, with strongest over-indexing on FIFA World Cup (2.26× the country average).

Demographically, the Gridiron football audience skews more male with an average age of 29.5, and over-indexes on personality traits such as Risk Appetite, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Gridiron football fan in Germany is more male, around 29.5 years old, with strong Risk Appetite tendencies and a notable affinity for FIFA World Cup.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gridiron football profile in Germany.

Audience size
780K
in Germany
Gender
27.2%♀
72.8% male
Age
29.5
average years
Country rank
#8061
Topic in Germany
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Gridiron football fans

27.2% are female, 72.8% are male, average age 29.5.

Fig. 02

Gender split

27.2%
Female
72.8%
Male
Demographic split for Gridiron football audience in Germany
MetricValue
Female27.2%
Male72.8%
Average age29.5
Estimated audience size780,412
Fig. 03

Age distribution

Ø 29.5
average years
Age distribution of the Gridiron football audience in Germany
Age bracketShare%
16-1942%
20-2928%
30-3915%
40-4910%
50+4%
Fig. 04

Worldwide distribution

3.2%

of the worldwide Gridiron football audience comes from Germany.

Worldwide audience distribution share by country for Gridiron football
CountryShare
United States60.0%
Japan7.4%
Canada4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gridiron football audience in Germany is strongest.

Fig. 05

Top regions by affinity

Gridiron football fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~8K1.26×
02Saarland~10K1.16×
03Mecklenburg-Vorpommern~20K1.06×
04Thüringen~20K1.04×
05Sachsen-Anhalt~20K1.03×
06Brandenburg~20K1.00×
07Hamburg~20K0.98×
08Schleswig-Holstein~30K0.97×
09Rheinland-Pfalz~40K0.96×
10Sachsen~40K0.95×
11Berlin~30K0.94×
12Niedersachsen~70K0.92×
13Hessen~50K0.91×
14Baden-Württemberg~100K0.89×
15Bayern~100K0.88×
16Nordrhein-Westfalen~100K0.83×
Fig. 06

Affinity by region

Affinity by region — Gridiron football, Germany
0.83×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gridiron football audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gridiron football audience
#·InterestCategoryAffinity×
01Eisbären BerlinSports8.04×
02FIBA EuroBasketSports8.04×
03El Corte InglésShopping7.35×
04College basketballSports6.52×
05Super BowlSports5.36×
06IHF World Men's Handball ChampionshipSports4.24×
07DAZNMovies & TV3.89×
08Alpine skiingSports3.49×
09VfL BochumSports3.44×
10Michael SchumacherSports2.89×
11Manchester City F.C.Sports2.82×
12NFLSports2.77×
13Sport BildSports2.65×
14RB LeipzigSports2.52×
15TransfermarktSports2.42×
16FIFA World CupSports2.26×
17SV Werder BremenSports2.17×
18Borussia MönchengladbachSports2.14×
19SwimmingSports1.99×
20SportschauSports1.96×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gridiron football audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gridiron football audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.71×
Sports ActivityPOWER1.56×
SustainabilityBALANCE1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gridiron football audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.68×
CreativityOPEN0.72×
Need for SecurityCONSERVATISM0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Gridiron football have in Germany?

Gridiron football has an estimated audience of 780,412 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Gridiron football fans?

27.2% of Gridiron football fans are female, 72.8% are male, with an average age of 29.5 years.

03

Which brands do Gridiron football fans like most?

Gridiron football fans show strongest brand affinity for FIFA World Cup (2.26×), IHF World Men's Handball Championship (4.24×), and Alpine skiing (3.49×) over the country average.

04

Where do Gridiron football fans live in Germany?

Gridiron football fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Gridiron football fans also like?

Beyond Gridiron football itself, the audience over-indexes on IHF World Men's Handball Championship (4.24×), Alpine skiing (3.49×), Eisbären Berlin (8.04×), and SV Werder Bremen (2.17×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in Germany

See Gridiron football audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Gridiron football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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