Gridiron football Audience in Germany
Gridiron football has an estimated audience of 780,412 people in Germany. 27.2% are female, 72.8% are male, average age 29.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Google Analytics, Graham Greene (actor), Alaska, Dog breed, Tuscany.
The average Gridiron football fan in Germany is 29.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Google Analytics, Graham Greene (actor), Alaska, with strongest over-indexing on Google Analytics (8.04× the country average). Demographically, the Gridiron football audience skews more male with an average age of 29.5, and over-indexes on personality traits such as Sustainability, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of Gridiron football fans
| Metric | Value |
|---|---|
| Female | 27.2% |
| Male | 72.8% |
| Average age | 29.5 |
| Estimated audience size | 780,412 |
Audience persona
The typical Gridiron football fan in Germany is more male, around 29.5 years old, with strong Sustainability tendencies and a notable affinity for Google Analytics.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 66,646 | 0.39× |
| Bayern | 38,884 | 0.31× |
| Baden-Württemberg | 36,365 | 0.34× |
| Hessen | 28,540 | 0.48× |
| Thüringen | 26,835 | 1.35× |
| Sachsen-Anhalt | 26,062 | 1.29× |
| Rheinland-Pfalz | 24,934 | 0.64× |
| Brandenburg | 24,155 | 1× |
| Mecklenburg-Vorpommern | 22,921 | 1.54× |
| Niedersachsen | 22,845 | 0.3× |
| Saarland | 22,786 | 2.38× |
| Bremen | 22,361 | 3.35× |
| Sachsen | 21,696 | 0.57× |
| Schleswig-Holstein | 21,355 | 0.76× |
| Berlin | 17,833 | 0.51× |
| Hamburg | 14,052 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Analytics | 8.04× | Internet & Social Media |
| Graham Greene (actor) | 9.42× | |
| Alaska | 8.04× | Travel & Leisure |
| Dog breed | 1.83× | Pets & Animals |
| Tuscany | 8.04× | Travel & Leisure |
| Sailor | 8.04× | Travel & Leisure |
| JDSU | 5.34× | Business & Career |
| Stamp collecting | 8.04× | Home & Garden |
| Progressive rock | 2.31× | Music & Radio |
| Golden Gate | 8.04× | Games |
| Jura Mountains | 8.04× | Travel & Leisure |
| Minnesota | 8.04× | Travel & Leisure |
| Graham Greene | 5.88× | Literature |
| Combat sport | 1.74× | Sports |
| Commercial mortgage | 2.26× | Business & Career |
| Hypertext | 2.9× | Technology & Electronics |
| Buddy – The Buddy Holly Story | 4.79× | Music & Radio |
| KLIX (AM) | 2.35× | Music & Radio |
| Nebraska | 8.04× | Travel & Leisure |
| Handmade Gifts | 1.71× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.28 |
| Sports Activity | POWER | 1.92 |
| Luxury Orientation | PREMIUM | 1.51 |
| Risk Appetite | THRILL | 1.5 |
| Career Orientation | POWER | 1.47 |
| Travelling | THRILL | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 60.0% |
| Japan | 7.4% |
| Canada | 4.6% |
See Gridiron football audiences in other countries
More Sports audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Gridiron football have in Germany?
Gridiron football has an estimated audience of 780,412 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Gridiron football fans?
27.2% of Gridiron football fans are female, 72.8% are male, with an average age of 29.5 years.
Which brands do Gridiron football fans like most?
Gridiron football fans show strongest brand affinity for Google Analytics (8.04×), Graham Greene (actor) (9.42×), and Alaska (8.04×) over the country average.
Where do Gridiron football fans live in Germany?
Gridiron football fans in Germany are most concentrated in Nordrhein-Westfalen (reach 66,646), Bayern (reach 38,884), and Baden-Württemberg (reach 36,365). These three regions account for the largest share of the active audience.
What other brands do Gridiron football fans also like?
Beyond Gridiron football itself, the audience over-indexes on Graham Greene (actor) (9.42×), Alaska (8.04×), Dog breed (1.83×), and Tuscany (8.04×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Gridiron football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.