LinkedIn Audience in Spain
LinkedIn has an estimated audience of 7,781,956 people in Spain. 55.2% are female, 44.8% are male, average age 45.0. Top regions: Community of Madrid, Catalonia, Andalusia. Top brand affinities: Google Drive, BBVA, Google Docs, Recruitment, Dropbox (service).
The average LinkedIn fan in Spain is 45.0 years old, more female, and lives primarily in Community of Madrid. The audience is concentrated in Community of Madrid, Catalonia, Andalusia. Top brand affinities include Google Drive, BBVA, Google Docs, with strongest over-indexing on Google Drive (10.96× the country average). Demographically, the LinkedIn audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Career Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Social media
Demographics of LinkedIn fans
| Metric | Value |
|---|---|
| Female | 55.2% |
| Male | 44.8% |
| Average age | 45.0 |
| Estimated audience size | 7,781,956 |
Audience persona
The typical LinkedIn fan in Spain is more female, around 45.0 years old, with strong Career Orientation tendencies and a notable affinity for Google Drive.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Community of Madrid | 2,440,070 | 1.86× |
| Catalonia | 2,080,614 | 1.48× |
| Andalusia | 1,397,379 | 0.91× |
| Comunidad Valenciana | 980,910 | 1.12× |
| Galicia | 346,717 | 0.95× |
| Basque Autonomous Country | 342,042 | 1.17× |
| Castile and León | 297,976 | 0.88× |
| Castilla-La Mancha | 269,290 | 0.85× |
| Canary Islands | 247,476 | 0.64× |
| Aragon | 245,451 | 1.2× |
| Region of Murcia | 220,911 | 0.83× |
| Principality of Asturias | 192,430 | 1.05× |
| Balearic Islands | 138,013 | 0.63× |
| Navarre | 120,091 | 1.23× |
| Extremadura | 107,202 | 0.64× |
| Cantabria | 76,593 | 0.78× |
| La Rioja | 39,116 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Drive | 10.96× | Technology & Electronics |
| BBVA | 3.5× | Business & Career |
| Google Docs | 12.41× | Internet & Social Media |
| Recruitment | 16.55× | Business & Career |
| Dropbox (service) | 10.95× | Technology & Electronics |
| Professional network service | 48.25× | Technology & Electronics |
| Moodle | 6.94× | Technology & Electronics |
| American Marketing Association | 11.93× | Business & Career |
| Employment website | 8.24× | Business & Career |
| Office 365 | 6.39× | Technology & Electronics |
| Gmail | 4.27× | Internet & Social Media |
| ONCE (cycling team) | 3.37× | Sports |
| Europe | 2.41× | Travel & Leisure |
| SEMrush | 23.03× | Internet & Social Media |
| Professional development | 8.28× | Business & Career |
| Services marketing | 10.18× | Business & Career |
| Culture | 2.3× | Literature |
| Job interview | 7.02× | Business & Career |
| Shoes | 2.28× | Fashion & Accessoires |
| Televisions | 2.38× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 2 |
| Need for Security | CONSERVATISM | 1.82 |
| Early Adopter Mentality | POWER | 1.79 |
| Social Media Usage | JOY | 1.52 |
| Sustainability | BALANCE | 1.46 |
| Community Orientation | OPEN | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 22.5% |
| United States | 17.6% |
| Germany | 4.1% |
See LinkedIn audiences in other countries
More Social media audiences in Spain
Frequently asked questions
How many fans does LinkedIn have in Spain?
LinkedIn has an estimated audience of 7,781,956 people in Spain, concentrated in Community of Madrid and Catalonia.
What is the gender split and age of LinkedIn fans?
55.2% of LinkedIn fans are female, 44.8% are male, with an average age of 45.0 years.
Which brands do LinkedIn fans like most?
LinkedIn fans show strongest brand affinity for Google Drive (10.96×), BBVA (3.5×), and Google Docs (12.41×) over the country average.
Where do LinkedIn fans live in Spain?
LinkedIn fans in Spain are most concentrated in Community of Madrid (reach 2,440,070), Catalonia (reach 2,080,614), and Andalusia (reach 1,397,379). These three regions account for the largest share of the active audience.
What other brands do LinkedIn fans also like?
Beyond LinkedIn itself, the audience over-indexes on BBVA (3.5×), Google Docs (12.41×), Recruitment (16.55×), and Dropbox (service) (10.95×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for LinkedIn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.