A data profile of the people who buy, follow and care about LinkedIn in Mexico — modelled from more than twelve digital signal sources. LinkedIn has an estimated audience of 5,463,733 people in Mexico.
The average LinkedIn fan in Mexico is 36.4 years old, balanced, and lives primarily in State of Mexico.
The audience is concentrated in State of Mexico, Distrito Federal, Nuevo Leon.
Top brand affinities include Google Docs, Job, GitHub, with strongest over-indexing on Google Docs (8.89× the country average).
Demographically, the LinkedIn audience skews balanced with an average age of 36.4, and over-indexes on personality traits such as Career Orientation, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical LinkedIn fan in Mexico is balanced, around 36.4 years old, with strong Career Orientation tendencies and a notable affinity for Google Docs.
The key figures that characterise the LinkedIn profile in Mexico.
49.9% are female, 50.1% are male, average age 36.4.
| Metric | Value |
|---|---|
| Female | 49.9% |
| Male | 50.1% |
| Average age | 36.4 |
| Estimated audience size | 5,463,733 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 25% | |
| 30-39 | 24% | |
| 40-49 | 20% | |
| 50+ | 10% |
of the worldwide LinkedIn audience comes from Mexico.
| Country | Share |
|---|---|
| China | 34.9% |
| United States | 5.6% |
| India | 2.2% |
Where the LinkedIn audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | State of Mexico | ~2M | 2.62× | |
| 02 | Nuevo Leon | ~700K | 2.22× | |
| 03 | Tamaulipas | ~300K | 1.68× | |
| 04 | Distrito Federal | ~1M | 1.58× | |
| 05 | Jalisco | ~600K | 1.51× | |
| 06 | Coahuila de Zaragoza | ~200K | 1.32× | |
| 07 | Aguascalientes | ~80K | 1.26× | |
| 08 | Baja California | ~300K | 1.17× | |
| 09 | Guanajuato | ~300K | 1.14× | |
| 10 | Puebla | ~300K | 1.06× | |
| 11 | Chihuahua | ~200K | 1.05× | |
| 12 | Yucatan | ~100K | 1.01× | |
| 13 | Morelos | ~80K | 0.88× | |
| 14 | Baja California Sur | ~30K | 0.83× | |
| 15 | Campeche | ~30K | 0.79× | |
| 16 | Hidalgo | ~90K | 0.75× | |
| 17 | Veracruz (state) | ~200K | 0.73× | |
| 18 | Tlaxcala | ~40K | 0.66× | |
| 19 | Durango | ~50K | 0.65× | |
| 20 | Colima | ~20K | 0.64× | |
| 21 | Michoacan de Ocampo | ~100K | 0.63× | |
| 22 | Nayarit | ~30K | 0.60× | |
| 23 | Sinaloa | ~80K | 0.58× | |
| 24 | Zacatecas | ~30K | 0.53× | |
| 25 | Oaxaca | ~60K | 0.42× | |
| 26 | Chiapas | ~60K | 0.39× | |
| 27 | Guerrero | ~50K | 0.39× |
The strongest cross-interests of the LinkedIn audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Conversion marketing | Business & Career | 12.64× | ||
| 02 | Job | Business & Career | 10.80× | ||
| 03 | Business plan | Business & Career | 9.80× | ||
| 04 | GitHub | Internet & Social Media | 9.02× | ||
| 05 | Google Docs | Internet & Social Media | 8.89× | ||
| 06 | Moodle | Technology & Electronics | 8.14× | ||
| 07 | Audit | Business & Career | 7.96× | ||
| 08 | Business intelligence | Business & Career | 7.14× | ||
| 09 | Recruitment | Business & Career | 6.95× | ||
| 10 | Business model | Business & Career | 5.60× | ||
| 11 | Certified Public Accountant | Business & Career | 5.34× | ||
| 12 | Job interview | Business & Career | 5.05× | ||
| 13 | Small and medium enterprises | Business & Career | 3.80× | ||
| 14 | OneDrive | Technology & Electronics | 3.60× | ||
| 15 | Educational technology | Business & Career | 3.59× | ||
| 16 | Office 365 | Technology & Electronics | 3.32× | ||
| 17 | Database | Technology & Electronics | 3.08× | ||
| 18 | Gmail | Internet & Social Media | 2.93× | ||
| 19 | Gemini | Technology & Electronics | 2.37× | ||
| 20 | BBVA | Business & Career | 1.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 3.22× | |
| Community Orientation | OPEN | 1.74× | |
| Early Adopter Mentality | POWER | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.72× | |
| Patriotism | CONSERVATISM | 0.87× | |
| Pet Ownership | JOY | 0.94× |
LinkedIn has an estimated audience of 5,463,733 people in Mexico, concentrated in State of Mexico and Distrito Federal.
49.9% of LinkedIn fans are female, 50.1% are male, with an average age of 36.4 years.
LinkedIn fans show strongest brand affinity for Google Docs (8.89×), Job (10.8×), and GitHub (9.02×) over the country average.
LinkedIn fans in Mexico are most concentrated in State of Mexico (reach ~2M), Distrito Federal (reach ~1M), and Nuevo Leon (reach ~700K). These three regions account for the largest share of the active audience.
Beyond LinkedIn itself, the audience over-indexes on Job (10.8×), GitHub (9.02×), Recruitment (6.95×), and Moodle (8.14×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for LinkedIn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.