LinkedIn Audience in Mexico
LinkedIn has an estimated audience of 5,151,227 people in Mexico. 49.9% are female, 50.1% are male, average age 36.4. Top regions: State of Mexico, Distrito Federal, Nuevo Leon. Top brand affinities: Google Docs, Job, GitHub, Recruitment, Moodle.
The average LinkedIn fan in Mexico is 36.4 years old, balanced, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Distrito Federal, Nuevo Leon. Top brand affinities include Google Docs, Job, GitHub, with strongest over-indexing on Google Docs (8.89× the country average). Demographically, the LinkedIn audience skews balanced with an average age of 36.4, and over-indexes on personality traits such as Risk Appetite, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Social media
Demographics of LinkedIn fans
| Metric | Value |
|---|---|
| Female | 49.9% |
| Male | 50.1% |
| Average age | 36.4 |
| Estimated audience size | 5,151,227 |
Audience persona
The typical LinkedIn fan in Mexico is balanced, around 36.4 years old, with strong Risk Appetite tendencies and a notable affinity for Google Docs.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 1,850,924 | 2.62× |
| Distrito Federal | 1,071,797 | 1.58× |
| Nuevo Leon | 685,025 | 2.22× |
| Jalisco | 575,142 | 1.51× |
| Tamaulipas | 290,914 | 1.69× |
| Puebla | 290,428 | 1.06× |
| Guanajuato | 277,360 | 1.14× |
| Baja California | 251,020 | 1.17× |
| Veracruz (state) | 220,309 | 0.73× |
| Coahuila de Zaragoza | 203,701 | 1.32× |
| Chihuahua | 187,443 | 1.05× |
| Michoacan de Ocampo | 111,346 | 0.62× |
| Yucatan | 108,110 | 1.01× |
| Hidalgo | 93,934 | 0.75× |
| Aguascalientes | 82,537 | 1.26× |
| Morelos | 78,325 | 0.88× |
| Sinaloa | 78,228 | 0.57× |
| Chiapas | 58,890 | 0.38× |
| Oaxaca | 58,471 | 0.41× |
| Guerrero | 49,484 | 0.38× |
| Durango | 46,096 | 0.65× |
| Tlaxcala | 38,648 | 0.65× |
| Baja California Sur | 34,038 | 0.83× |
| Zacatecas | 34,005 | 0.52× |
| Campeche | 30,671 | 0.78× |
| Nayarit | 29,431 | 0.59× |
| Colima | 20,670 | 0.63× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Docs | 8.89× | Internet & Social Media |
| Job | 10.8× | Business & Career |
| GitHub | 9.02× | Internet & Social Media |
| Recruitment | 6.95× | Business & Career |
| Moodle | 8.14× | Technology & Electronics |
| Business plan | 9.8× | Business & Career |
| Small and medium enterprises | 3.8× | Business & Career |
| Certified Public Accountant | 5.34× | Business & Career |
| Business model | 5.6× | Business & Career |
| Gmail | 2.93× | Internet & Social Media |
| Educational technology | 3.59× | Business & Career |
| Business intelligence | 7.14× | Business & Career |
| Audit | 7.96× | Business & Career |
| Job interview | 5.05× | Business & Career |
| Database | 3.08× | Technology & Electronics |
| Gemini | 2.37× | Technology & Electronics |
| Conversion marketing | 12.64× | Business & Career |
| Social media marketing | 3.78× | Business & Career |
| BBVA | 1.62× | Business & Career |
| Indeed.com | 2.21× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.33 |
| Career Orientation | POWER | 1.85 |
| Sustainability | BALANCE | 1.71 |
| Travelling | THRILL | 1.71 |
| Quality Awareness | PREMIUM | 1.69 |
| Luxury Orientation | PREMIUM | 1.52 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 22.5% |
| United States | 17.6% |
| Germany | 4.1% |
See LinkedIn audiences in other countries
More Social media audiences in Mexico
Frequently asked questions
How many fans does LinkedIn have in Mexico?
LinkedIn has an estimated audience of 5,151,227 people in Mexico, concentrated in State of Mexico and Distrito Federal.
What is the gender split and age of LinkedIn fans?
49.9% of LinkedIn fans are female, 50.1% are male, with an average age of 36.4 years.
Which brands do LinkedIn fans like most?
LinkedIn fans show strongest brand affinity for Google Docs (8.89×), Job (10.8×), and GitHub (9.02×) over the country average.
Where do LinkedIn fans live in Mexico?
LinkedIn fans in Mexico are most concentrated in State of Mexico (reach 1,850,924), Distrito Federal (reach 1,071,797), and Nuevo Leon (reach 685,025). These three regions account for the largest share of the active audience.
What other brands do LinkedIn fans also like?
Beyond LinkedIn itself, the audience over-indexes on Job (10.8×), GitHub (9.02×), Recruitment (6.95×), and Moodle (8.14×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for LinkedIn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.