Bride Audience in United States

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Bride has an estimated audience of 26,866,676 people in United States. 79.4% are female, 20.6% are male, average age 41.2. Top regions: California, Texas, New York. Top brand affinities: Goop, Governor of Michigan, Fairy godmother, headspace, Wok.

The average Bride fan in United States is 41.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Goop, Governor of Michigan, Fairy godmother, with strongest over-indexing on Goop (12.93× the country average). Demographically, the Bride audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Extroversion, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Bride fans

Demographic split for Bride audience in United States
MetricValue
Female79.4%
Male20.6%
Average age41.2
Estimated audience size26,866,676

Audience persona

The typical Bride fan in United States is more female, around 41.2 years old, with strong Extroversion tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Bride in United States
RegionReachAffinity
California3,788,0531.28×
Texas2,760,5801.2×
New York2,055,1231.37×
Florida1,991,3181.09×
Illinois1,017,5941.14×
Pennsylvania955,3271.06×
Georgia885,6241.07×
New Jersey825,8391.21×
North Carolina810,6271×
Ohio772,2360.93×
Michigan745,4581.06×
Virginia725,3501.11×
Washington640,0681.19×
Arizona594,3181.08×
Massachusetts563,4861.06×
Tennessee535,4970.99×
Maryland520,0531.13×
Indiana488,5371×
Missouri444,5811.03×
Colorado426,8511.01×
South Carolina413,2291.02×
Minnesota389,9031.01×
Louisiana381,9531.1×
Alabama368,3340.98×
Wisconsin352,9790.87×
Kentucky325,7620.97×
Oregon323,3041.05×
Connecticut290,4771.08×
Oklahoma289,7510.97×
Utah280,2171.16×
Nevada234,8550.9×
Kansas223,9931.06×
Iowa211,0480.95×
Mississippi204,8530.93×
Arkansas203,5710.92×
Idaho135,9641.01×
Nebraska124,3120.92×
New Mexico111,5890.83×
West Virginia105,7540.85×
New Hampshire100,2830.95×
Hawaii97,3120.84×
Washington, District of Columbia87,4721.08×
Rhode Island84,8670.99×
Maine79,3790.82×
Delaware65,9320.89×
Montana65,8260.88×
South Dakota50,1000.81×
Alaska48,6730.85×
North Dakota45,7320.83×
Vermont34,9580.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bride audience
BrandAffinityCategory
Goop12.93×Internet & Social Media
Governor of Michigan14.12×Politics & Society
Fairy godmother12.11×Literature
headspace14.45×Health
Wok9.22×Food & Beverages
Grace Slick12.17×Music & Radio
Google Home8.89×Technology & Electronics
Historic site5.44×Arts & Culture
Hibachi9.76×Food & Beverages
Cherish (group)13.47×Music & Radio
Vocal harmony5.19×Music & Radio
Grinch4.59×Movies & TV
TV Fanatic10.78×Movies & TV
El Paso County, Colorado12.68×Travel & Leisure
Hardik Pandya14.81×Sports
Guitarist (magazine)11.14×Music & Radio
Hipster8.71×Politics & Society
Kikar HaShabbat14.81×News
No Escape (1994 film)9.55×Movies & TV
Harlow9.55×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bride audience
TraitClusterScore
ExtroversionTHRILL1.55
Design AffinityPREMIUM1.42
LGBTQ+ IdentityOPEN1.34
IndulgenceJOY1.24
MindfulnessBALANCE1.22
TravellingTHRILL1.22

Worldwide distribution

Worldwide audience distribution share by country for Bride
CountryShare
United States18.1%
Japan5.8%
India5.5%

See Bride audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Bride have in United States?

Bride has an estimated audience of 26,866,676 people in United States, concentrated in California and Texas.

What is the gender split and age of Bride fans?

79.4% of Bride fans are female, 20.6% are male, with an average age of 41.2 years.

Which brands do Bride fans like most?

Bride fans show strongest brand affinity for Goop (12.93×), Governor of Michigan (14.12×), and Fairy godmother (12.11×) over the country average.

Where do Bride fans live in United States?

Bride fans in United States are most concentrated in California (reach 3,788,053), Texas (reach 2,760,580), and New York (reach 2,055,123). These three regions account for the largest share of the active audience.

What other brands do Bride fans also like?

Beyond Bride itself, the audience over-indexes on Governor of Michigan (14.12×), Fairy godmother (12.11×), headspace (14.45×), and Wok (9.22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bride. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.