A data profile of the people who buy, follow and care about Butlins in United Kingdom — modelled from more than twelve digital signal sources. Butlins has an estimated audience of 3,487,994 people in United Kingdom.
The average Butlins fan in United Kingdom is 46.2 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, South West.
Top brand affinities include Mecca Bingo, Staycation, Center Parcs, with strongest over-indexing on Mecca Bingo (2.17× the country average).
Demographically, the Butlins audience skews more female with an average age of 46.2, and over-indexes on personality traits such as Travelling, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Butlins fan in United Kingdom is more female, around 46.2 years old, with strong Travelling tendencies and a notable affinity for Mecca Bingo.
The key figures that characterise the Butlins profile in United Kingdom.
66.3% are female, 33.7% are male, average age 46.2.
| Metric | Value |
|---|---|
| Female | 66.3% |
| Male | 33.7% |
| Average age | 46.2 |
| Estimated audience size | 3,487,994 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 26% | |
| 50+ | 35% |
of the worldwide Butlins audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 93.7% |
| United States | 1.7% |
| Ireland | 0.6% |
Where the Butlins audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wales | ~400K | 2.02× | |
| 02 | South West | ~400K | 1.44× | |
| 03 | West Midlands | ~200K | 1.44× | |
| 04 | England | ~2.5M | 1.33× | |
| 05 | Yorkshire and the Humber | ~300K | 1.20× | |
| 06 | East Midlands | ~300K | 1.03× | |
| 07 | South East | ~500K | 1.01× | |
| 08 | East of England | ~300K | 0.81× | |
| 09 | North East | ~100K | 0.79× | |
| 10 | Scotland | ~100K | 0.40× | |
| 11 | Northern Ireland | ~30K | 0.31× | |
| 12 | North West | ~100K | 0.29× |
The strongest cross-interests of the Butlins audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Center Parcs | Travel & Leisure | 2.95× | ||
| 02 | Center Parcs UK | Travel & Leisure | 2.86× | ||
| 03 | Hoseasons | Travel & Leisure | 2.48× | ||
| 04 | TUI Cruises | Travel & Leisure | 2.34× | ||
| 05 | Mecca Bingo | Games | 2.17× | ||
| 06 | Cash Converters | Business & Career | 2.13× | ||
| 07 | Celebrity Cruises | Travel & Leisure | 1.83× | ||
| 08 | Holiday Park, Germany | Travel & Leisure | 1.78× | ||
| 09 | P&O Cruises | Travel & Leisure | 1.72× | ||
| 10 | Log cabin | Home & Garden | 1.70× | ||
| 11 | All-inclusive resort | Travel & Leisure | 1.70× | ||
| 12 | Water park | Travel & Leisure | 1.69× | ||
| 13 | Glamping | Travel & Leisure | 1.62× | ||
| 14 | Staycation | Home & Garden | 1.60× | ||
| 15 | Norway | Travel & Leisure | 1.58× | ||
| 16 | We Buy Any Car | Cars & Mobility | 1.55× | ||
| 17 | J. D. Williams | Shopping | 1.52× | ||
| 18 | RV park | Cars & Mobility | 1.51× | ||
| 19 | Hot tub | Home & Garden | 1.50× | ||
| 20 | Virgin Atlantic | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.15× | |
| Family Orientation | CONSERVATISM | 1.14× | |
| Price Sensitivity | PREMIUM | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.86× | |
| Luxury Orientation | PREMIUM | 0.88× | |
| Mindfulness | BALANCE | 0.89× |
Butlins's target market in United Kingdom covers an estimated 3,487,994 people, concentrated in England and South East.
66.3% of the Butlins audience are female, 33.7% are male, with an average age of 46.2 years.
Butlins fans show strongest brand affinity for Mecca Bingo (2.17×), Staycation (1.6×), and Center Parcs (2.95×) over the country average.
Butlins fans in United Kingdom are most concentrated in England (reach ~2.5M), South East (reach ~500K), and South West (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Butlins itself, the audience over-indexes on Staycation (1.6×), Center Parcs (2.95×), Hoseasons (2.48×), and We Buy Any Car (1.55×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Butlins. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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