Fixer Upper (TV series) Audience in United States

Fixer Upper (TV series) logo

Fixer Upper (TV series) has an estimated audience of 410,842 people in United States. 70.6% are female, 29.4% are male, average age 42.2. Top regions: Texas, California, Florida. Top brand affinities: Sports, Arts and music, Outdoor recreation, Music, Food and drink.

The average Fixer Upper (TV series) fan in United States is 42.2 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Sports, Arts and music, Outdoor recreation, with strongest over-indexing on Sports (2× the country average). Demographically, the Fixer Upper (TV series) audience skews more female with an average age of 42.2, and over-indexes on personality traits such as DIY Mentality, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Movie / TV Show / Series

Demographics of Fixer Upper (TV series) fans

Demographic split for Fixer Upper (TV series) audience in United States
MetricValue
Female70.6%
Male29.4%
Average age42.2
Estimated audience size410,842

Audience persona

The typical Fixer Upper (TV series) fan in United States is more female, around 42.2 years old, with strong DIY Mentality tendencies and a notable affinity for Sports.

Top regions in United States

Top regions ranked by reach for Fixer Upper (TV series) in United States
RegionReachAffinity
Texas50,4201.43×
California41,3430.92×
Florida25,9690.93×
New York19,4530.85×
Ohio13,3201.05×
Pennsylvania12,9360.94×
Georgia12,6051×
Illinois12,4970.91×
North Carolina12,4551.01×
Michigan11,2921.05×
Virginia9,2850.93×
Tennessee8,9181.08×
Arizona8,8461.05×
Indiana8,8151.17×
New Jersey8,7900.84×
Washington8,1470.99×
Missouri7,8061.18×
Massachusetts7,1870.89×
Wisconsin7,1831.16×
South Carolina6,6391.07×
Alabama6,4361.12×
Maryland6,2670.89×
Minnesota6,2631.06×
Colorado6,0190.93×
Kentucky5,9721.16×
Oklahoma5,4411.19×
Louisiana4,8810.92×
Oregon4,7261×
Utah4,5121.23×
Iowa4,1681.23×
Arkansas4,1281.22×
Kansas3,8481.19×
Connecticut3,8320.93×
Nevada3,5780.9×
Mississippi3,2720.97×
Idaho2,4281.18×
Nebraska2,3291.13×
New Mexico1,8400.89×
West Virginia1,8160.95×
Hawaii1,6480.93×
Maine1,4540.99×
New Hampshire1,4000.86×
Rhode Island1,1140.85×
Montana1,0110.89×
Delaware9510.84×
South Dakota8740.92×
North Dakota8611.02×
Washington, District of Columbia8430.68×
Alaska6920.79×
Vermont5900.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fixer Upper (TV series) audience
BrandAffinityCategory
Sports2×Sports
Arts and music1.95×Arts & Culture
Outdoor recreation2.11×Sports
Music1.81×Business & Career
Food and drink1.78×Food & Beverages
Food1.86×Food & Beverages
Pets1.96×Pets & Animals
Entertainment1.9×Movies & TV
Movies1.79×Movies & TV
Reading1.79×Literature
Garden2.64×Home & Garden
Consumer electronics1.77×Technology & Electronics
Celebrity2.21×Movies & TV
Shopping1.65×Shopping
Live events1.72×Music & Radio
Adventure2.48×Travel & Leisure
Fitness and wellness1.63×Sports
Clothing1.65×Fashion & Accessoires
Parent2.43×Kids & Family
Games1.68×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fixer Upper (TV series) audience
TraitClusterScore
DIY MentalityTHRILL1.98
Design AffinityPREMIUM1.58
CreativityOPEN1.38
Luxury OrientationPREMIUM1.34
Healthy LifestyleBALANCE1.31
SustainabilityBALANCE1.26

Worldwide distribution

Worldwide audience distribution share by country for Fixer Upper (TV series)
CountryShare
United States31.7%
Germany20.5%
Australia11.4%

See Fixer Upper (TV series) audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Fixer Upper (TV series) have in United States?

Fixer Upper (TV series) has an estimated audience of 410,842 people in United States, concentrated in Texas and California.

What is the gender split and age of Fixer Upper (TV series) fans?

70.6% of Fixer Upper (TV series) fans are female, 29.4% are male, with an average age of 42.2 years.

Which brands do Fixer Upper (TV series) fans like most?

Fixer Upper (TV series) fans show strongest brand affinity for Sports (2×), Arts and music (1.95×), and Outdoor recreation (2.11×) over the country average.

Where do Fixer Upper (TV series) fans live in United States?

Fixer Upper (TV series) fans in United States are most concentrated in Texas (reach 50,420), California (reach 41,343), and Florida (reach 25,969). These three regions account for the largest share of the active audience.

What other brands do Fixer Upper (TV series) fans also like?

Beyond Fixer Upper (TV series) itself, the audience over-indexes on Arts and music (1.95×), Outdoor recreation (2.11×), Music (1.81×), and Food and drink (1.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fixer Upper (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.