Rascasse Audience Intelligence

Fixer Upper (TV series) Audience in United States

A data profile of the people who buy, follow and care about Fixer Upper (TV series) in United States — modelled from more than twelve digital signal sources. Fixer Upper (TV series) has an estimated audience of 410,842 people in United States.

#3627among Movie / TV Show / Series in United States#1570in Home & Garden

The average Fixer Upper (TV series) fan in United States is 42.2 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Sports, Arts and music, Outdoor recreation, with strongest over-indexing on Sports (2× the country average).

Demographically, the Fixer Upper (TV series) audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Fixer Upper (TV series) fan in United States is more female, around 42.2 years old, with strong Community Orientation tendencies and a notable affinity for Sports.

Category: Home & Garden · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fixer Upper (TV series) profile in United States.

Audience size
411K
in United States
Gender
70.6%♀
29.4% male
Age
42.2
average years
Country rank
#41003
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fixer Upper (TV series) viewers

70.6% are female, 29.4% are male, average age 42.2.

Fig. 02

Gender split

70.6%
Female
29.4%
Male
Demographic split for Fixer Upper (TV series) audience in United States
MetricValue
Female70.6%
Male29.4%
Average age42.2
Estimated audience size410,842
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the Fixer Upper (TV series) audience in United States
Age bracketShare%
16-1912%
20-2918%
30-3921%
40-4923%
50+25%
Fig. 04

Worldwide distribution

32.4%

of the worldwide Fixer Upper (TV series) audience comes from United States.

Worldwide audience distribution share by country for Fixer Upper (TV series)
CountryShare
United States32.4%
Germany20.1%
Australia11.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fixer Upper (TV series) audience in United States is strongest.

Fig. 05

Top regions by affinity

Fixer Upper (TV series) fans by region: top regions in United States
#RegionReachAffinity×
01Texas~50K1.29×
02Iowa~4K1.21×
03Arkansas~4K1.20×
04Utah~4K1.18×
05Kansas~4K1.17×
06Wisconsin~7K1.15×
07Idaho~2K1.15×
08Missouri~8K1.14×
09Alabama~7K1.14×
10Oklahoma~5K1.14×
11Nebraska~2K1.13×
12Kentucky~6K1.11×
13Indiana~8K1.09×
14Tennessee~9K1.06×
15South Carolina~6K1.05×
16North Dakota<1K1.05×
17Ohio~10K1.04×
18Minnesota~6K1.04×
19South Dakota<1K1.04×
20Michigan~10K1.03×
21Maine~2K1.03×
22Oregon~5K1.01×
23Montana~1K1.01×
24Mississippi~3K1.00×
25West Virginia~2K1.00×
26North Carolina~10K0.99×
27Arizona~8K0.98×
28Washington~8K0.98×
29Georgia~10K0.96×
30Louisiana~5K0.95×
31New Hampshire~2K0.95×
32Vermont<1K0.95×
33Connecticut~4K0.94×
34New Mexico~2K0.93×
35Hawaii~2K0.93×
36Alaska<1K0.93×
37Pennsylvania~10K0.92×
38Virginia~9K0.92×
39Colorado~6K0.92×
40Delaware~1K0.92×
41Florida~30K0.91×
42Nevada~4K0.90×
43Rhode Island~1K0.90×
44Massachusetts~7K0.89×
45Illinois~10K0.88×
46Maryland~6K0.88×
47California~40K0.86×
48New Jersey~8K0.81×
49New York~20K0.80×
50Washington, District of Columbia<1K0.77×
Fig. 06

Affinity by region

Affinity by region — Fixer Upper (TV series), United States
0.77×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fixer Upper (TV series) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fixer Upper (TV series) audience
#·InterestCategoryAffinity×
01GardenHome & Garden2.64×
02AdventureTravel & Leisure2.48×
03ParentKids & Family2.43×
04CelebrityMovies & TV2.21×
05Outdoor recreationSports2.11×
06SportsSports2.00×
07PetsPets & Animals1.96×
08Arts and musicArts & Culture1.95×
09EntertainmentMovies & TV1.90×
10FoodFood & Beverages1.86×
11MusicBusiness & Career1.81×
12MoviesMovies & TV1.79×
13ReadingLiterature1.79×
14Food and drinkFood & Beverages1.78×
15Consumer electronicsTechnology & Electronics1.77×
16Live eventsMusic & Radio1.72×
17GamesGames1.68×
18ShoppingShopping1.65×
19ClothingFashion & Accessoires1.65×
20Fitness and wellnessSports1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fixer Upper (TV series) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fixer Upper (TV series) audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.67×
Convenience OrientationPREMIUM1.62×
IndividualismJOY1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fixer Upper (TV series) audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.75×
Social Media UsageJOY0.77×
Early Adopter MentalityPOWER0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fixer Upper (TV series) have in United States?

Fixer Upper (TV series) has an estimated audience of 410,842 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Fixer Upper (TV series) viewers?

70.6% of Fixer Upper (TV series) fans are female, 29.4% are male, with an average age of 42.2 years.

03

Which brands do Fixer Upper (TV series) fans like most?

Fixer Upper (TV series) fans show strongest brand affinity for Sports (2×), Arts and music (1.95×), and Outdoor recreation (2.11×) over the country average.

04

Where do Fixer Upper (TV series) fans live in United States?

Fixer Upper (TV series) fans in United States are most concentrated in Texas (reach ~50K), California (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Fixer Upper (TV series) fans also like?

Beyond Fixer Upper (TV series) itself, the audience over-indexes on Arts and music (1.95×), Outdoor recreation (2.11×), Music (1.81×), and Food and drink (1.78×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Fixer Upper (TV series) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Fixer Upper (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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