A data profile of the people who buy, follow and care about VK (social network) in Sweden — modelled from more than twelve digital signal sources. VK (social network) has an estimated audience of 4,206,179 people in Sweden.
VK (social network) has an estimated audience of 4,206,179 people in Sweden. 46.7% are female, 53.3% are male, average age 45.5.
The key figures that characterise the VK (social network) profile in Sweden.
46.7% are female, 53.3% are male, average age 45.5.
| Metric | Value |
|---|---|
| Female | 46.7% |
| Male | 53.3% |
| Average age | 45.5 |
| Estimated audience size | 4,206,179 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 0% | |
| 20-29 | 13% | |
| 30-39 | 28% | |
| 40-49 | 41% | |
| 50+ | 19% |
of the worldwide VK (social network) audience comes from Sweden.
| Country | Share |
|---|---|
| Thailand | 19.1% |
| China | 12.1% |
| Sweden | 8.1% |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for VK (social network). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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