A data profile of the people who buy, follow and care about Swedish language in Sweden — modelled from more than twelve digital signal sources. Swedish language has an estimated audience of 4,152,209 people in Sweden.
Swedish language has an estimated audience of 4,152,209 people in Sweden. 58.1% are female, 41.9% are male, average age 45.6. Top brand affinities: Real property, Western Union, Duvet, Bored Panda, Image scanner.
Top brand affinities include Real property, Western Union, Duvet, with strongest over-indexing on Real property (2.12× the country average).
Demographically, the Swedish language audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Spirituality, Risk Appetite.
The typical Swedish language fan in Sweden is more female, around 45.6 years old, with strong Spirituality tendencies and a notable affinity for Real property.
The key figures that characterise the Swedish language profile in Sweden.
58.1% are female, 41.9% are male, average age 45.6.
| Metric | Value |
|---|---|
| Female | 58.1% |
| Male | 41.9% |
| Average age | 45.6 |
| Estimated audience size | 4,152,209 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 16% | |
| 40-49 | 25% | |
| 50+ | 36% |
The strongest cross-interests of the Swedish language audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Real property | Home & Garden | 2.12× | ||
| 02 | Italo disco | Music & Radio | 1.96× | ||
| 03 | Bored Panda | Internet & Social Media | 1.88× | ||
| 04 | Duvet | Home & Garden | 1.87× | ||
| 05 | Image scanner | Technology & Electronics | 1.81× | ||
| 06 | Western Union | Business & Career | 1.80× | ||
| 07 | Diplomacy | Politics & Society | 1.80× | ||
| 08 | MacBook | Technology & Electronics | 1.80× | ||
| 09 | WWE Intercontinental Championship | Sports | 1.56× | ||
| 10 | Synthpop | Music & Radio | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.97× | |
| Risk Appetite | THRILL | 0.89× | |
| Social Media Usage | JOY | 0.70× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.70× | |
| Risk Appetite | THRILL | 0.89× | |
| Spirituality | BALANCE | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Swedish language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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