Rascasse Audience Intelligence

Swedish language Audience in Finland

A data profile of the people who buy, follow and care about Swedish language in Finland — modelled from more than twelve digital signal sources. Swedish language has an estimated audience of 1,048,049 people in Finland.

#2among Language in Finland#121among Topic in Finland#7in Politics & Society

Swedish language has an estimated audience of 1,048,049 people in Finland. 60.6% are female, 39.4% are male, average age 45.4.

Demographically, the Swedish language audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Spirituality, Risk Appetite.

Category: Politics & Society · Type: Topic · Subtype: Language

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Swedish language profile in Finland.

Audience size
1M
in Finland
Gender
60.6%♀
39.4% male
Age
45.4
average years
Country rank
#225
Topic in Finland
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Swedish language fans

60.6% are female, 39.4% are male, average age 45.4.

Fig. 02

Gender split

60.6%
Female
39.4%
Male
Demographic split for Swedish language audience in Finland
MetricValue
Female60.6%
Male39.4%
Average age45.4
Estimated audience size1,048,049
Fig. 03

Age distribution

Ø 45.4
average years
Age distribution of the Swedish language audience in Finland
Age bracketShare%
16-197%
20-2914%
30-3920%
40-4926%
50+34%
Fig. 04

Worldwide distribution

10.8%

of the worldwide Swedish language audience comes from Finland.

Worldwide audience distribution share by country for Swedish language
CountryShare
Sweden42.9%
Finland10.8%
Germany9.6%
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Swedish language audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Swedish language audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.08×
Risk AppetiteTHRILL0.89×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Swedish language audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.89×
SpiritualityBALANCE1.08×
0×1.00× baseline2×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Language audiences in Finland

See Swedish language audiences in other countries

How to read this data

Audience size is the estimated number of people in Finland who actively search for Swedish language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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