A data profile of the people who buy, follow and care about Finnish language in Sweden — modelled from more than twelve digital signal sources. Finnish language has an estimated audience of 1,652,899 people in Sweden.
Finnish language has an estimated audience of 1,652,899 people in Sweden. 57.2% are female, 42.8% are male, average age 43.6. Top brand affinities: Hardware store, Peugeot, Mineral water, Calzedonia, Sandra Bullock.
Top brand affinities include Hardware store, Peugeot, Mineral water, with strongest over-indexing on Hardware store (1.81× the country average).
Demographically, the Finnish language audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Convenience Orientation, DIY Mentality.
The typical Finnish language fan in Sweden is more female, around 43.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Hardware store.
The key figures that characterise the Finnish language profile in Sweden.
57.2% are female, 42.8% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 57.2% |
| Male | 42.8% |
| Average age | 43.6 |
| Estimated audience size | 1,652,899 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 28% | |
| 50+ | 27% |
of the worldwide Finnish language audience comes from Sweden.
| Country | Share |
|---|---|
| Finland | 45.9% |
| Sweden | 36.8% |
| United States | 5.6% |
The strongest cross-interests of the Finnish language audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Thermomix | Home & Garden | 2.55× | ||
| 02 | Smirnoff | Food & Beverages | 2.00× | ||
| 03 | Mineral water | Food & Beverages | 1.89× | ||
| 04 | Hardware store | Home & Garden | 1.81× | ||
| 05 | Swatch | Fashion & Accessoires | 1.79× | ||
| 06 | Weber Grills | Home & Garden | 1.71× | ||
| 07 | Oral-B | Beauty & Wellness | 1.69× | ||
| 08 | Snickers | Food & Beverages | 1.69× | ||
| 09 | Clarins | Beauty & Wellness | 1.68× | ||
| 10 | Calzedonia | Fashion & Accessoires | 1.67× | ||
| 11 | Car club | Cars & Mobility | 1.63× | ||
| 12 | Sandra Bullock | Movies & TV | 1.62× | ||
| 13 | De'Longhi | Home & Garden | 1.60× | ||
| 14 | Tupperware | Home & Garden | 1.58× | ||
| 15 | Salma Hayek | Movies & TV | 1.57× | ||
| 16 | Activity tracker | Technology & Electronics | 1.56× | ||
| 17 | Glenn Close | Movies & TV | 1.55× | ||
| 18 | Ski jumping | Sports | 1.54× | ||
| 19 | Peugeot | Cars & Mobility | 1.53× | ||
| 20 | Wearable technology | Technology & Electronics | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.26× | |
| DIY Mentality | THRILL | 1.22× | |
| Indulgence | JOY | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.62× | |
| Mindfulness | BALANCE | 0.75× | |
| Pet Ownership | JOY | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Finnish language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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