A data profile of the people who buy, follow and care about Flygresor in Sweden — modelled from more than twelve digital signal sources. Flygresor has an estimated audience of 3,691,315 people in Sweden.
Flygresor has an estimated audience of 3,691,315 people in Sweden. 46.1% are female, 53.9% are male, average age 34.5.
Demographically, the Flygresor audience skews balanced with an average age of 34.5, and over-indexes on personality traits such as Career Orientation.
The key figures that characterise the Flygresor profile in Sweden.
46.1% are female, 53.9% are male, average age 34.5.
| Metric | Value |
|---|---|
| Female | 46.1% |
| Male | 53.9% |
| Average age | 34.5 |
| Estimated audience size | 3,691,315 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 21% | |
| 30-39 | 18% | |
| 40-49 | 14% | |
| 50+ | 14% |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.00× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.00× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Flygresor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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