A data profile of the people who buy, follow and care about Technology in Portugal — modelled from more than twelve digital signal sources. Technology has an estimated audience of 3,612,700 people in Portugal.
Technology has an estimated audience of 3,612,700 people in Portugal. 52.7% are female, 47.3% are male, average age 43.9.
Demographically, the Technology audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as Pet Ownership, Creativity.
The key figures that characterise the Technology profile in Portugal.
52.7% are female, 47.3% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 52.7% |
| Male | 47.3% |
| Average age | 43.9 |
| Estimated audience size | 3,612,700 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 31% |
of the worldwide Technology audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 19.7% |
| Japan | 6.9% |
| India | 5.7% |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.02× | |
| Creativity | OPEN | 1.01× | |
| Community Orientation | OPEN | 0.94× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.71× | |
| Travelling | THRILL | 0.74× | |
| Early Adopter Mentality | POWER | 0.74× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Technology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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