Boxlunch Audience in United States

Boxlunch logo

Boxlunch has an estimated audience of 3,330,381 people in United States. 78.5% are female, 21.5% are male, average age 30.5. Top regions: California, Texas, Florida. Top brand affinities: Dog breed, Justice, Mothercare, Winemaking, Fox & Friends.

The average Boxlunch fan in United States is 30.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dog breed, Justice, Mothercare, with strongest over-indexing on Dog breed (2.29× the country average). Demographically, the Boxlunch audience skews more female with an average age of 30.5, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Website / Newspaper / Magazine · Subtype: Gifts

Demographics of Boxlunch fans

Demographic split for Boxlunch audience in United States
MetricValue
Female78.5%
Male21.5%
Average age30.5
Estimated audience size3,330,381

Audience persona

The typical Boxlunch fan in United States is more female, around 30.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for Boxlunch in United States
RegionReachAffinity
California953,4982.6×
Texas415,5791.45×
Florida283,4901.26×
Arizona137,2502.02×
New York124,7210.67×
Ohio124,6631.22×
Illinois114,7301.03×
Pennsylvania102,7610.92×
North Carolina92,5380.92×
Washington89,8381.34×
Georgia88,3770.86×
Michigan88,1651.01×
Tennessee84,0901.26×
Virginia84,0211.04×
Nevada73,8572.29×
New Jersey72,6310.86×
Indiana67,4331.11×
Massachusetts53,9180.82×
Maryland53,6440.94×
Wisconsin52,8701.06×
Colorado51,8930.99×
Kentucky51,4261.23×
South Carolina46,9540.94×
Utah46,7571.57×
Missouri43,6990.81×
Oregon40,8231.07×
Minnesota40,3570.85×
Oklahoma39,6191.07×
Alabama32,0290.69×
New Mexico29,0181.74×
Connecticut28,2520.85×
Louisiana23,2310.54×
Kansas22,4300.85×
Hawaii20,2251.41×
Iowa19,8070.72×
Idaho19,2931.16×
Arkansas14,2340.52×
West Virginia13,7700.89×
New Hampshire11,0100.84×
Mississippi10,0160.37×
Rhode Island9,8760.93×
Nebraska9,8510.59×
Maine8,7920.74×
Delaware8,3130.9×
Alaska7,4871.05×
South Dakota6,5410.85×
Montana5,0750.55×
Washington, District of Columbia3,7580.38×
North Dakota3,0000.44×
Wyoming2,3100.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Boxlunch audience
BrandAffinityCategory
Dog breed2.29×Pets & Animals
Justice2.26×Politics & Society
Mothercare1.97×Kids & Family
Winemaking1.92×Food & Beverages
Fox & Friends2.01×Movies & TV
CAC 401.94×Business & Career
Atkins diet1.88×Health
Temple Grandin2.65×Literature
Mortgage insurance1.56×Business & Career
Cachorro1.86×Pets & Animals
Temple Grandin2.51×Literature
WFTS-TV2×Movies & TV
Tierra Cali2.2×Travel & Leisure
Italic languages1.69×Politics & Society
JC Whitney3.63×Shopping
Divergent series2.69×Movies & TV
Mike Conley, Jr.1.79×Sports
Ayrton Senna2×Sports
Highland games1.62×Sports
Ural Mountains2.28×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Boxlunch audience
TraitClusterScore
Early Adopter MentalityPOWER1.88
ExtroversionTHRILL1.76
SustainabilityBALANCE1.59
Pet OwnershipJOY1.53
CreativityOPEN1.41
Design AffinityPREMIUM1.38

Worldwide distribution

Worldwide audience distribution share by country for Boxlunch
CountryShare
United States99.2%
Germany0.5%
Italy0.3%

See Boxlunch audiences in other countries

More Gifts audiences in United States

Frequently asked questions

How many fans does Boxlunch have in United States?

Boxlunch has an estimated audience of 3,330,381 people in United States, concentrated in California and Texas.

What is the gender split and age of Boxlunch fans?

78.5% of Boxlunch fans are female, 21.5% are male, with an average age of 30.5 years.

Which brands do Boxlunch fans like most?

Boxlunch fans show strongest brand affinity for Dog breed (2.29×), Justice (2.26×), and Mothercare (1.97×) over the country average.

Where do Boxlunch fans live in United States?

Boxlunch fans in United States are most concentrated in California (reach 953,498), Texas (reach 415,579), and Florida (reach 283,490). These three regions account for the largest share of the active audience.

What other brands do Boxlunch fans also like?

Beyond Boxlunch itself, the audience over-indexes on Justice (2.26×), Mothercare (1.97×), Winemaking (1.92×), and Fox & Friends (2.01×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Boxlunch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.