Rascasse Audience Intelligence

salute Audience in United States

A data profile of the people who buy, follow and care about salute in United States — modelled from more than twelve digital signal sources. salute has an estimated audience of 685,631 people in United States.

The average salute fan in United States is 31.6 years old, balanced, and lives primarily in Connecticut.

The audience is concentrated in Connecticut, California, Texas.

Top brand affinities include Burial (musician), Disclosure (band), Yvonne Strahovski, with strongest over-indexing on Burial (musician) (69.09× the country average).

Demographically, the salute audience skews balanced with an average age of 31.6, and over-indexes on personality traits such as Patriotism, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical salute fan in United States is balanced, around 31.6 years old, with strong Patriotism tendencies and a notable affinity for Burial (musician).

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the salute profile in United States.

Audience size
686K
in United States
Gender
45.9%
54.1% male
Age
31.6
average years
Country rank
#30294
Person in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of salute fans

45.9% are female, 54.1% are male, average age 31.6.

Fig. 02

Gender split

45.9%
Female
54.1%
Male
Demographic split for salute audience in United States
MetricValue
Female45.9%
Male54.1%
Average age31.6
Estimated audience size685,631
Fig. 03

Age distribution

Ø 31.6
average years
Age distribution of the salute audience in United States
Age bracketShare%
16-1936%
20-2928%
30-3917%
40-4911%
50+8%
Fig. 04

Worldwide distribution

24.0%

of the worldwide salute audience comes from United States.

Worldwide audience distribution share by country for salute
CountryShare
United States24.0%
India18.2%
Japan16.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the salute audience in United States is strongest.

Fig. 05

Top regions by affinity

salute fans by region: top regions in United States
#RegionReachAffinity×
01Connecticut~70K9.86×
02Vermont~9K7.77×
03Mississippi~30K4.96×
04Wisconsin~10K0.93×
05South Carolina~9K0.89×
06Minnesota~8K0.81×
07Alaska~1K0.80×
08Oregon~6K0.79×
09North Dakota~1K0.77×
10South Dakota~1K0.75×
11Louisiana~6K0.72×
12Texas~40K0.71×
13Kansas~4K0.71×
14Rhode Island~2K0.71×
15Montana~1K0.71×
16New Hampshire~2K0.70×
17Maine~2K0.70×
18Delaware~1K0.70×
19Hawaii~2K0.69×
20New York~30K0.68×
21Pennsylvania~20K0.68×
22Massachusetts~9K0.68×
23Washington, District of Columbia~1K0.67×
24West Virginia~2K0.66×
25Florida~30K0.65×
26Virginia~10K0.65×
27Arkansas~4K0.65×
28Nebraska~2K0.65×
29Idaho~2K0.63×
30Georgia~10K0.62×
31Alabama~6K0.62×
32New Mexico~2K0.62×
33Missouri~7K0.61×
34Kentucky~5K0.61×
35Nevada~4K0.61×
36California~40K0.60×
37New Jersey~10K0.60×
38Iowa~3K0.60×
39Illinois~10K0.59×
40North Carolina~10K0.59×
41Washington~8K0.59×
42Maryland~7K0.59×
43Oklahoma~4K0.59×
44Utah~4K0.59×
45Arizona~8K0.58×
46Ohio~10K0.57×
47Michigan~10K0.56×
48Tennessee~8K0.56×
49Colorado~6K0.56×
50Indiana~7K0.55×
Fig. 06

Affinity by region

Affinity by region — salute, United States
0.55×1.00×9.86×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the salute audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for salute audience
#·InterestCategoryAffinity×
01Disclosure (band)Music & Radio77.48×
02Deadmau5Music & Radio72.54×
03Burial (musician)Music & Radio69.09×
04Yvonne StrahovskiMovies & TV59.07×
05Alan Walker (DJ)Music & Radio44.20×
06Zedd (musician)Music & Radio37.05×
07Martin GarrixMusic & Radio31.53×
08Kate UptonFashion & Accessoires27.81×
09AviciiMusic & Radio23.33×
10ElectropopMusic & Radio21.09×
11Seth GreenMovies & TV20.00×
12Faye DunawayMovies & TV20.00×
13CanvaTechnology & Electronics19.50×
14Hayley WilliamsMusic & Radio18.08×
15RÜFÜSMusic & Radio16.56×
16GorillazMusic & Radio15.43×
17Daft PunkMusic & Radio15.37×
18Alan TudykMovies & TV13.35×
19Rebecca FergusonMovies & TV10.58×
20Alison BrieMovies & TV8.37×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the salute audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by salute audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.97×
IndulgenceJOY1.70×
Early Adopter MentalityPOWER1.62×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by salute audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.60×
Pet OwnershipJOY0.80×
Family OrientationCONSERVATISM0.86×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does salute have in United States?

salute has an estimated audience of 685,631 people in United States, concentrated in Connecticut and California.

02

What is the gender split and age of salute fans?

45.9% of salute fans are female, 54.1% are male, with an average age of 31.6 years.

03

Which brands do salute fans like most?

salute fans show strongest brand affinity for Burial (musician) (69.09×), Disclosure (band) (77.48×), and Yvonne Strahovski (59.07×) over the country average.

04

Where do salute fans live in United States?

salute fans in United States are most concentrated in Connecticut (reach ~70K), California (reach ~40K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do salute fans also like?

Beyond salute itself, the audience over-indexes on Disclosure (band) (77.48×), Yvonne Strahovski (59.07×), Canva (19.5×), and Deadmau5 (72.54×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United States who actively search for salute. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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