salute Audience in United States
salute has an estimated audience of 670,253 people in United States. 43.3% are female, 56.7% are male, average age 30.6. Top brand affinities: Burial (musician), Deadmau5, Zedd (musician), Canva, Disclosure (band).
Top brand affinities include Burial (musician), Deadmau5, Zedd (musician), with strongest over-indexing on Burial (musician) (87.47× the country average). Demographically, the salute audience skews more male with an average age of 30.6, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of salute fans
| Metric | Value |
|---|---|
| Female | 43.3% |
| Male | 56.7% |
| Average age | 30.6 |
| Estimated audience size | 670,253 |
Audience persona
The typical salute fan in United States is more male, around 30.6 years old, with strong Patriotism tendencies and a notable affinity for Burial (musician).
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Burial (musician) | 87.47× | Music & Radio |
| Deadmau5 | 92.47× | Music & Radio |
| Zedd (musician) | 49.13× | Music & Radio |
| Canva | 13.84× | Technology & Electronics |
| Disclosure (band) | 55.08× | Music & Radio |
| Yvonne Strahovski | 27.25× | Movies & TV |
| Hayley Williams | 19.5× | Music & Radio |
| Avicii | 22.39× | Music & Radio |
| Kate Upton | 17.93× | Fashion & Accessoires |
| Kia Sportage | 19.75× | Cars & Mobility |
| Alan Tudyk | 14.38× | Movies & TV |
| Brookes Brothers | 14.18× | Music & Radio |
| Alan Walker (DJ) | 36.05× | Music & Radio |
| Seth Green | 16.08× | Movies & TV |
| Honda HR-V | 20.86× | Cars & Mobility |
| Faye Dunaway | 20× | Movies & TV |
| Skrillex | 17.7× | Music & Radio |
| Pre-school playgroup | 24.46× | Kids & Family |
| Sofi Tukker | 38.74× | Music & Radio |
| Steve Aoki | 18.9× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.37 |
| Early Adopter Mentality | POWER | 1.88 |
| Sustainability | BALANCE | 1.37 |
| Tradition | CONSERVATISM | 1.37 |
| Extroversion | THRILL | 1.36 |
| LGBTQ+ Identity | OPEN | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.4% |
| India | 21.9% |
| Japan | 15.8% |
See salute audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for salute. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.