A data profile of the people who buy, follow and care about salute in United States — modelled from more than twelve digital signal sources. salute has an estimated audience of 685,631 people in United States.
The average salute fan in United States is 31.6 years old, balanced, and lives primarily in Connecticut.
The audience is concentrated in Connecticut, California, Texas.
Top brand affinities include Burial (musician), Disclosure (band), Yvonne Strahovski, with strongest over-indexing on Burial (musician) (69.09× the country average).
Demographically, the salute audience skews balanced with an average age of 31.6, and over-indexes on personality traits such as Patriotism, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical salute fan in United States is balanced, around 31.6 years old, with strong Patriotism tendencies and a notable affinity for Burial (musician).
The key figures that characterise the salute profile in United States.
45.9% are female, 54.1% are male, average age 31.6.
| Metric | Value |
|---|---|
| Female | 45.9% |
| Male | 54.1% |
| Average age | 31.6 |
| Estimated audience size | 685,631 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 28% | |
| 30-39 | 17% | |
| 40-49 | 11% | |
| 50+ | 8% |
Where the salute audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Connecticut | ~70K | 9.86× | |
| 02 | Vermont | ~9K | 7.77× | |
| 03 | Mississippi | ~30K | 4.96× | |
| 04 | Wisconsin | ~10K | 0.93× | |
| 05 | South Carolina | ~9K | 0.89× | |
| 06 | Minnesota | ~8K | 0.81× | |
| 07 | Alaska | ~1K | 0.80× | |
| 08 | Oregon | ~6K | 0.79× | |
| 09 | North Dakota | ~1K | 0.77× | |
| 10 | South Dakota | ~1K | 0.75× | |
| 11 | Louisiana | ~6K | 0.72× | |
| 12 | Texas | ~40K | 0.71× | |
| 13 | Kansas | ~4K | 0.71× | |
| 14 | Rhode Island | ~2K | 0.71× | |
| 15 | Montana | ~1K | 0.71× | |
| 16 | New Hampshire | ~2K | 0.70× | |
| 17 | Maine | ~2K | 0.70× | |
| 18 | Delaware | ~1K | 0.70× | |
| 19 | Hawaii | ~2K | 0.69× | |
| 20 | New York | ~30K | 0.68× | |
| 21 | Pennsylvania | ~20K | 0.68× | |
| 22 | Massachusetts | ~9K | 0.68× | |
| 23 | Washington, District of Columbia | ~1K | 0.67× | |
| 24 | West Virginia | ~2K | 0.66× | |
| 25 | Florida | ~30K | 0.65× | |
| 26 | Virginia | ~10K | 0.65× | |
| 27 | Arkansas | ~4K | 0.65× | |
| 28 | Nebraska | ~2K | 0.65× | |
| 29 | Idaho | ~2K | 0.63× | |
| 30 | Georgia | ~10K | 0.62× | |
| 31 | Alabama | ~6K | 0.62× | |
| 32 | New Mexico | ~2K | 0.62× | |
| 33 | Missouri | ~7K | 0.61× | |
| 34 | Kentucky | ~5K | 0.61× | |
| 35 | Nevada | ~4K | 0.61× | |
| 36 | California | ~40K | 0.60× | |
| 37 | New Jersey | ~10K | 0.60× | |
| 38 | Iowa | ~3K | 0.60× | |
| 39 | Illinois | ~10K | 0.59× | |
| 40 | North Carolina | ~10K | 0.59× | |
| 41 | Washington | ~8K | 0.59× | |
| 42 | Maryland | ~7K | 0.59× | |
| 43 | Oklahoma | ~4K | 0.59× | |
| 44 | Utah | ~4K | 0.59× | |
| 45 | Arizona | ~8K | 0.58× | |
| 46 | Ohio | ~10K | 0.57× | |
| 47 | Michigan | ~10K | 0.56× | |
| 48 | Tennessee | ~8K | 0.56× | |
| 49 | Colorado | ~6K | 0.56× | |
| 50 | Indiana | ~7K | 0.55× |
The strongest cross-interests of the salute audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Disclosure (band) | Music & Radio | 77.48× | ||
| 02 | Deadmau5 | Music & Radio | 72.54× | ||
| 03 | Burial (musician) | Music & Radio | 69.09× | ||
| 04 | Yvonne Strahovski | Movies & TV | 59.07× | ||
| 05 | Alan Walker (DJ) | Music & Radio | 44.20× | ||
| 06 | Zedd (musician) | Music & Radio | 37.05× | ||
| 07 | Martin Garrix | Music & Radio | 31.53× | ||
| 08 | Kate Upton | Fashion & Accessoires | 27.81× | ||
| 09 | Avicii | Music & Radio | 23.33× | ||
| 10 | Electropop | Music & Radio | 21.09× | ||
| 11 | Seth Green | Movies & TV | 20.00× | ||
| 12 | Faye Dunaway | Movies & TV | 20.00× | ||
| 13 | Canva | Technology & Electronics | 19.50× | ||
| 14 | Hayley Williams | Music & Radio | 18.08× | ||
| 15 | RÜFÜS | Music & Radio | 16.56× | ||
| 16 | Gorillaz | Music & Radio | 15.43× | ||
| 17 | Daft Punk | Music & Radio | 15.37× | ||
| 18 | Alan Tudyk | Movies & TV | 13.35× | ||
| 19 | Rebecca Ferguson | Movies & TV | 10.58× | ||
| 20 | Alison Brie | Movies & TV | 8.37× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.97× | |
| Indulgence | JOY | 1.70× | |
| Early Adopter Mentality | POWER | 1.62× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.60× | |
| Pet Ownership | JOY | 0.80× | |
| Family Orientation | CONSERVATISM | 0.86× |
salute has an estimated audience of 685,631 people in United States, concentrated in Connecticut and California.
45.9% of salute fans are female, 54.1% are male, with an average age of 31.6 years.
salute fans show strongest brand affinity for Burial (musician) (69.09×), Disclosure (band) (77.48×), and Yvonne Strahovski (59.07×) over the country average.
salute fans in United States are most concentrated in Connecticut (reach ~70K), California (reach ~40K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.
Beyond salute itself, the audience over-indexes on Disclosure (band) (77.48×), Yvonne Strahovski (59.07×), Canva (19.5×), and Deadmau5 (72.54×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for salute. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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