salute Audience in United States
salute has an estimated audience of 670,253 people in United States. 43.3% are female, 56.7% are male, average age 30.6. Top brand affinities: Home construction, Building envelope, UK garage, Product design, Wim Hof.
Top brand affinities include Home construction, Building envelope, UK garage, with strongest over-indexing on Home construction (7.53× the country average). Demographically, the salute audience skews more male with an average age of 30.6, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of salute fans
| Metric | Value |
|---|---|
| Female | 43.3% |
| Male | 56.7% |
| Average age | 30.6 |
| Estimated audience size | 670,253 |
Audience persona
The typical salute fan in United States is more male, around 30.6 years old, with strong Patriotism tendencies and a notable affinity for Home construction.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home construction | 7.53× | Home & Garden |
| Building envelope | 24.97× | Home & Garden |
| UK garage | 11.41× | Music & Radio |
| Product design | 3.29× | Business & Career |
| Wim Hof | 19.5× | Sports |
| Tezz | 10.16× | Movies & TV |
| The Streets | 33.42× | Music & Radio |
| Home equity | 2.7× | Home & Garden |
| Dog breed | 1.57× | Pets & Animals |
| Yahoo Sports Fantasy | 9.28× | |
| Jorge Salinas | 21.57× | Movies & TV |
| Elsword | 19.75× | Games |
| Cass County, Missouri | 10.99× | Travel & Leisure |
| Combat sport | 1.74× | Sports |
| Guy Fieri | 3.77× | Movies & TV |
| Pro-Ject | 3.87× | Music & Radio |
| Minnesota | 1.57× | Travel & Leisure |
| Natural rubber | 1.71× | Cars & Mobility |
| Cadillac Cimarron | 36.05× | Cars & Mobility |
| Stamp collecting | 3.84× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.37 |
| Early Adopter Mentality | POWER | 1.88 |
| Sustainability | BALANCE | 1.37 |
| Tradition | CONSERVATISM | 1.37 |
| Extroversion | THRILL | 1.36 |
| LGBTQ+ Identity | OPEN | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.4% |
| India | 21.9% |
| Japan | 15.8% |
See salute audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for salute. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.