Rascasse Audience Intelligence

Pre-school playgroup Audience in Germany

A data profile of the people who buy, follow and care about Pre-school playgroup in Germany — modelled from more than twelve digital signal sources. Pre-school playgroup has an estimated audience of 248,348 people in Germany.

#12among Education in Germany#6750among Topic in Germany#374in Kids & Family

The average Pre-school playgroup fan in Germany is 32.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Edurino, Overfishing, Barbie, with strongest over-indexing on Edurino (18.71× the country average).

Demographically, the Pre-school playgroup audience skews more female with an average age of 32.7, and over-indexes on personality traits such as Spirituality, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Pre-school playgroup fan in Germany is more female, around 32.7 years old, with strong Spirituality tendencies and a notable affinity for Edurino.

Category: Kids & Family · Type: Topic · Subtype: Education

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pre-school playgroup profile in Germany.

Audience size
248K
in Germany
Gender
76.5%♀
23.5% male
Age
32.7
average years
Country rank
#19750
Topic in Germany
Fig. 01

Search interest · 12-month trend

-62%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pre-school playgroup fans

76.5% are female, 23.5% are male, average age 32.7.

Fig. 02

Gender split

76.5%
Female
23.5%
Male
Demographic split for Pre-school playgroup audience in Germany
MetricValue
Female76.5%
Male23.5%
Average age32.7
Estimated audience size248,348
Fig. 03

Age distribution

Ø 32.7
average years
Age distribution of the Pre-school playgroup audience in Germany
Age bracketShare%
16-1928%
20-2930%
30-3924%
40-4912%
50+5%
Fig. 04

Worldwide distribution

3.2%

of the worldwide Pre-school playgroup audience comes from Germany.

Worldwide audience distribution share by country for Pre-school playgroup
CountryShare
United States11.4%
Australia7.6%
India7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pre-school playgroup audience in Germany is strongest.

Fig. 05

Top regions by affinity

Pre-school playgroup fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~80K1.52×
02Bayern~50K1.35×
03Baden-Württemberg~40K1.16×
04Schleswig-Holstein~10K1.07×
05Bremen~2K1.06×
06Saarland~3K1.03×
07Mecklenburg-Vorpommern~5K0.99×
08Thüringen~6K0.98×
09Brandenburg~8K0.97×
10Sachsen-Anhalt~6K0.97×
11Rheinland-Pfalz~10K0.95×
12Hamburg~5K0.95×
13Hessen~20K0.92×
14Niedersachsen~20K0.91×
15Sachsen~10K0.91×
16Berlin~10K0.90×
Fig. 06

Affinity by region

Affinity by region — Pre-school playgroup, Germany
0.90×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pre-school playgroup audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pre-school playgroup audience
#·InterestCategoryAffinity×
01OverfishingPets & Animals48.40×
02EdurinoKids & Family18.71×
03SatchelKids & Family11.73×
04Early childhoodKids & Family7.23×
05BreastfeedingKids & Family5.09×
06Day careHealth4.71×
07KindergartenKids & Family3.62×
08BarbieMovies & TV3.56×
09Primary educationKids & Family3.37×
10Baby foodKids & Family3.29×
11Smyths ToysKids & Family2.78×
12Müller (company)Food & Beverages2.49×
13RossmannShopping2.26×
14Netto Marken-DiscountShopping2.22×
15CommerzbankBusiness & Career2.06×
16EdekaShopping2.05×
17H&MShopping1.91×
18REWEShopping1.89×
19KauflandShopping1.87×
20IKEAHome & Garden1.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pre-school playgroup audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pre-school playgroup audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.63×
Convenience OrientationPREMIUM1.59×
IndividualismJOY1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pre-school playgroup audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.87×
Luxury OrientationPREMIUM0.94×
Design AffinityPREMIUM0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pre-school playgroup have in Germany?

Pre-school playgroup has an estimated audience of 248,348 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Pre-school playgroup fans?

76.5% of Pre-school playgroup fans are female, 23.5% are male, with an average age of 32.7 years.

03

Which brands do Pre-school playgroup fans like most?

Pre-school playgroup fans show strongest brand affinity for Edurino (18.71×), Overfishing (48.4×), and Barbie (3.56×) over the country average.

04

Where do Pre-school playgroup fans live in Germany?

Pre-school playgroup fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Pre-school playgroup fans also like?

Beyond Pre-school playgroup itself, the audience over-indexes on Overfishing (48.4×), Barbie (3.56×), Early childhood (7.23×), and Day care (4.71×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Education audiences in Germany

See Pre-school playgroup audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Pre-school playgroup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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