Pre-school playgroup Audience in Germany
Pre-school playgroup has an estimated audience of 248,348 people in Germany. 76.5% are female, 23.5% are male, average age 32.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Edurino, Overfishing, Barbie, Early childhood, Day care.
The average Pre-school playgroup fan in Germany is 32.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Edurino, Overfishing, Barbie, with strongest over-indexing on Edurino (18.71× the country average). Demographically, the Pre-school playgroup audience skews more female with an average age of 32.7, and over-indexes on personality traits such as Family Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic · Subtype: Education
Demographics of Pre-school playgroup fans
| Metric | Value |
|---|---|
| Female | 76.5% |
| Male | 23.5% |
| Average age | 32.7 |
| Estimated audience size | 248,348 |
Audience persona
The typical Pre-school playgroup fan in Germany is more female, around 32.7 years old, with strong Family Orientation tendencies and a notable affinity for Edurino.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 91,003 | 1.67× |
| Bayern | 60,548 | 1.52× |
| Baden-Württemberg | 41,231 | 1.22× |
| Niedersachsen | 19,768 | 0.82× |
| Hessen | 17,250 | 0.91× |
| Rheinland-Pfalz | 11,754 | 0.94× |
| Schleswig-Holstein | 9,515 | 1.07× |
| Sachsen | 7,705 | 0.63× |
| Brandenburg | 6,707 | 0.87× |
| Berlin | 5,922 | 0.53× |
| Thüringen | 5,025 | 0.79× |
| Sachsen-Anhalt | 4,544 | 0.71× |
| Mecklenburg-Vorpommern | 3,848 | 0.81× |
| Hamburg | 3,720 | 0.66× |
| Saarland | 3,678 | 1.21× |
| Bremen | 3,465 | 1.63× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Edurino | 18.71× | Kids & Family |
| Overfishing | 48.4× | Pets & Animals |
| Barbie | 3.56× | Movies & TV |
| Early childhood | 7.23× | Kids & Family |
| Day care | 4.71× | Health |
| Satchel | 11.73× | Kids & Family |
| Netto Marken-Discount | 2.22× | Shopping |
| Kindergarten | 3.62× | Kids & Family |
| Baby food | 3.29× | Kids & Family |
| Edeka | 2.05× | Shopping |
| Rossmann | 2.26× | Shopping |
| Primary education | 3.37× | Kids & Family |
| REWE | 1.89× | Shopping |
| IKEA | 1.82× | Home & Garden |
| Smyths Toys | 2.78× | Kids & Family |
| H&M | 1.91× | Shopping |
| Spiegel Online | 1.79× | News |
| Kaufland | 1.87× | Shopping |
| Breastfeeding | 5.09× | Kids & Family |
| Commerzbank | 2.06× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 2.78 |
| LGBTQ+ Identity | OPEN | 1.87 |
| Sustainability | BALANCE | 1.86 |
| DIY Mentality | THRILL | 1.8 |
| Design Affinity | PREMIUM | 1.59 |
| Creativity | OPEN | 1.57 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 11.4% |
| Australia | 7.6% |
| India | 7.5% |
See Pre-school playgroup audiences in other countries
More Education audiences in Germany
- School (9,765,167)
- Kindergarten (6,165,719)
- Pre-kindergarten (5,158,121)
- Private school (2,562,863)
- Primary school (2,547,784)
Frequently asked questions
How many fans does Pre-school playgroup have in Germany?
Pre-school playgroup has an estimated audience of 248,348 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Pre-school playgroup fans?
76.5% of Pre-school playgroup fans are female, 23.5% are male, with an average age of 32.7 years.
Which brands do Pre-school playgroup fans like most?
Pre-school playgroup fans show strongest brand affinity for Edurino (18.71×), Overfishing (48.4×), and Barbie (3.56×) over the country average.
Where do Pre-school playgroup fans live in Germany?
Pre-school playgroup fans in Germany are most concentrated in Nordrhein-Westfalen (reach 91,003), Bayern (reach 60,548), and Baden-Württemberg (reach 41,231). These three regions account for the largest share of the active audience.
What other brands do Pre-school playgroup fans also like?
Beyond Pre-school playgroup itself, the audience over-indexes on Overfishing (48.4×), Barbie (3.56×), Early childhood (7.23×), and Day care (4.71×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Pre-school playgroup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.