Edurino Audience in Germany
Edurino has an estimated audience of 669,876 people in Germany. 60.6% are female, 39.4% are male, average age 38.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Saving, CAC 40, Solo climbing, Ipekyol.
The average Edurino fan in Germany is 38.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Saving, CAC 40, with strongest over-indexing on Progressive rock (2.1× the country average). Demographically, the Edurino audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Family Orientation, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Brand
Demographics of Edurino fans
| Metric | Value |
|---|---|
| Female | 60.6% |
| Male | 39.4% |
| Average age | 38.2 |
| Estimated audience size | 669,876 |
Audience persona
The typical Edurino fan in Germany is more female, around 38.2 years old, with strong Family Orientation tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 188,647 | 1.29× |
| Bayern | 126,617 | 1.18× |
| Baden-Württemberg | 103,669 | 1.13× |
| Niedersachsen | 79,513 | 1.22× |
| Hessen | 50,904 | 1× |
| Rheinland-Pfalz | 41,237 | 1.23× |
| Sachsen | 27,925 | 0.85× |
| Schleswig-Holstein | 26,447 | 1.1× |
| Berlin | 24,903 | 0.83× |
| Brandenburg | 20,511 | 0.99× |
| Sachsen-Anhalt | 16,524 | 0.95× |
| Thüringen | 16,115 | 0.94× |
| Hamburg | 13,072 | 0.86× |
| Mecklenburg-Vorpommern | 11,098 | 0.87× |
| Saarland | 7,336 | 0.89× |
| Bremen | 3,824 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 2.1× | Music & Radio |
| Saving | 1.57× | Business & Career |
| CAC 40 | 1.53× | Business & Career |
| Solo climbing | 4× | Sports |
| Ipekyol | 3.14× | Shopping |
| Škoda Kodiaq | 1.52× | Cars & Mobility |
| Jiraiya | 16.4× | Literature |
| Guzheng | 10.29× | Music & Radio |
| Goon | 3.3× | Movies & TV |
| Gloria | 2.52× | Music & Radio |
| Whataburger | 3.08× | Food & Beverages |
| Bugatti Chiron | 2.72× | Cars & Mobility |
| Emil Nolde | 2.54× | Arts & Culture |
| Golem | 1.51× | Technology & Electronics |
| Low-carbon emission | 2.93× | Politics & Society |
| Picnic | 1.72× | Kids & Family |
| Cachorro | 1.6× | Pets & Animals |
| Japanese New Year | 4.35× | Travel & Leisure |
| Mülheim | 1.57× | Travel & Leisure |
| Braun Büffel | 3.69× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.67 |
| Sports Activity | POWER | 1.44 |
| Sustainability | BALANCE | 1.37 |
| LGBTQ+ Identity | OPEN | 1.33 |
| DIY Mentality | THRILL | 1.29 |
| Travelling | THRILL | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 79.0% |
| Austria | 9.0% |
| Switzerland | 5.5% |
See Edurino audiences in other countries
More Kids & Family audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Edurino have in Germany?
Edurino has an estimated audience of 669,876 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Edurino fans?
60.6% of Edurino fans are female, 39.4% are male, with an average age of 38.2 years.
Which brands do Edurino fans like most?
Edurino fans show strongest brand affinity for Progressive rock (2.1×), Saving (1.57×), and CAC 40 (1.53×) over the country average.
Where do Edurino fans live in Germany?
Edurino fans in Germany are most concentrated in Nordrhein-Westfalen (reach 188,647), Bayern (reach 126,617), and Baden-Württemberg (reach 103,669). These three regions account for the largest share of the active audience.
What other brands do Edurino fans also like?
Beyond Edurino itself, the audience over-indexes on Saving (1.57×), CAC 40 (1.53×), Solo climbing (4×), and Ipekyol (3.14×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Edurino. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.