Rascasse Audience Intelligence

Satchel Audience in Germany

A data profile of the people who buy, follow and care about Satchel in Germany — modelled from more than twelve digital signal sources. Satchel has an estimated audience of 651,809 people in Germany.

#4028among Topic in Germany#219in Kids & Family

The average Satchel fan in Germany is 39.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Babywalz, School holiday, FRITZ!Box, with strongest over-indexing on Babywalz (11.4× the country average).

Demographically, the Satchel audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Family Orientation, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Satchel fan in Germany is more female, around 39.3 years old, with strong Family Orientation tendencies and a notable affinity for Babywalz.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Satchel profile in Germany.

Audience size
652K
in Germany
Gender
81.2%♀
18.8% male
Age
39.3
average years
Country rank
#9413
Topic in Germany
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Satchel fans

81.2% are female, 18.8% are male, average age 39.3.

Fig. 02

Gender split

81.2%
Female
18.8%
Male
Demographic split for Satchel audience in Germany
MetricValue
Female81.2%
Male18.8%
Average age39.3
Estimated audience size651,809
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Satchel audience in Germany
Age bracketShare%
16-1911%
20-2921%
30-3935%
40-4922%
50+12%
Fig. 04

Worldwide distribution

9.9%

of the worldwide Satchel audience comes from Germany.

Worldwide audience distribution share by country for Satchel
CountryShare
United States20.6%
Taiwan11.1%
Germany9.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Satchel audience in Germany is strongest.

Fig. 05

Top regions by affinity

Satchel fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~100K1.27×
02Thüringen~20K1.19×
03Rheinland-Pfalz~40K1.14×
04Schleswig-Holstein~30K1.11×
05Niedersachsen~70K1.08×
06Hessen~50K1.07×
07Sachsen~30K1.02×
08Bremen~5K0.96×
09Bayern~100K0.95×
10Sachsen-Anhalt~20K0.95×
11Hamburg~10K0.94×
12Mecklenburg-Vorpommern~10K0.93×
13Berlin~30K0.89×
14Saarland~7K0.88×
15Nordrhein-Westfalen~100K0.84×
16Brandenburg~20K0.81×
Fig. 06

Affinity by region

Affinity by region — Satchel, Germany
0.81×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Satchel audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Satchel audience
#·InterestCategoryAffinity×
01New Kids on the BlockMusic & Radio40.91×
02School holidayKids & Family27.72×
03BabywalzKids & Family11.40×
04Tom HollandMovies & TV10.77×
05BabyOneKids & Family8.45×
06sheegoFashion & Accessoires8.36×
07Primary schoolKids & Family5.65×
08Day careHealth5.48×
09PampersKids & Family5.45×
10FRITZ!BoxTechnology & Electronics5.15×
11Child safety seatKids & Family4.96×
12EssoCars & Mobility4.87×
13Ernsting's familyShopping4.38×
14PostbankBusiness & Career3.77×
15DeichmannShopping2.83×
16RossmannShopping2.56×
17Lieferando.deFood & Beverages2.48×
18Müller (company)Food & Beverages2.42×
19BauhausShopping2.32×
20REWEShopping2.06×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Satchel audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Satchel audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.42×
CreativityOPEN1.32×
Community OrientationOPEN1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Satchel audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.81×
Early Adopter MentalityPOWER0.82×
MindfulnessBALANCE0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Satchel have in Germany?

Satchel has an estimated audience of 651,809 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Satchel fans?

81.2% of Satchel fans are female, 18.8% are male, with an average age of 39.3 years.

03

Which brands do Satchel fans like most?

Satchel fans show strongest brand affinity for Babywalz (11.4×), School holiday (27.72×), and FRITZ!Box (5.15×) over the country average.

04

Where do Satchel fans live in Germany?

Satchel fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Baden-Württemberg (reach ~100K), and Bayern (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Satchel fans also like?

Beyond Satchel itself, the audience over-indexes on School holiday (27.72×), FRITZ!Box (5.15×), New Kids on the Block (40.91×), and Tom Holland (10.77×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in Germany

See Satchel audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Satchel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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