Satchel Audience in Germany
Satchel has an estimated audience of 651,809 people in Germany. 81.2% are female, 18.8% are male, average age 39.3. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Babywalz, School holiday, FRITZ!Box, New Kids on the Block, Tom Holland.
The average Satchel fan in Germany is 39.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Babywalz, School holiday, FRITZ!Box, with strongest over-indexing on Babywalz (11.4× the country average). Demographically, the Satchel audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Family Orientation, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Satchel fans
| Metric | Value |
|---|---|
| Female | 81.2% |
| Male | 18.8% |
| Average age | 39.3 |
| Estimated audience size | 651,809 |
Audience persona
The typical Satchel fan in Germany is more female, around 39.3 years old, with strong Family Orientation tendencies and a notable affinity for Babywalz.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 122,268 | 0.86× |
| Baden-Württemberg | 115,233 | 1.3× |
| Bayern | 99,189 | 0.95× |
| Niedersachsen | 69,945 | 1.1× |
| Hessen | 53,738 | 1.08× |
| Rheinland-Pfalz | 37,369 | 1.14× |
| Sachsen | 33,909 | 1.06× |
| Berlin | 27,023 | 0.93× |
| Schleswig-Holstein | 25,467 | 1.09× |
| Thüringen | 19,373 | 1.17× |
| Brandenburg | 16,198 | 0.8× |
| Sachsen-Anhalt | 15,791 | 0.94× |
| Hamburg | 13,504 | 0.92× |
| Mecklenburg-Vorpommern | 11,353 | 0.91× |
| Saarland | 6,599 | 0.82× |
| Bremen | 5,223 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Babywalz | 11.4× | Kids & Family |
| School holiday | 27.72× | Kids & Family |
| FRITZ!Box | 5.15× | Technology & Electronics |
| New Kids on the Block | 40.91× | Music & Radio |
| Tom Holland | 10.77× | Movies & TV |
| BabyOne | 8.45× | Kids & Family |
| Postbank | 3.77× | Business & Career |
| Day care | 5.48× | Health |
| Ernsting's family | 4.38× | Shopping |
| Deichmann | 2.83× | Shopping |
| Pampers | 5.45× | Kids & Family |
| Esso | 4.87× | Cars & Mobility |
| Gala | 2.5× | News |
| Rossmann | 2.56× | Shopping |
| Lieferando.de | 2.48× | Food & Beverages |
| Bauhaus | 2.32× | Shopping |
| sheego | 8.36× | Fashion & Accessoires |
| Primary school | 5.65× | Kids & Family |
| Child safety seat | 4.96× | Kids & Family |
| REWE | 2.06× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.59 |
| Sports Activity | POWER | 1.43 |
| Healthy Lifestyle | BALANCE | 1.29 |
| Creativity | OPEN | 1.25 |
| LGBTQ+ Identity | OPEN | 1.22 |
| Price Sensitivity | PREMIUM | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.6% |
| Taiwan | 11.1% |
| Germany | 9.9% |
See Satchel audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Satchel have in Germany?
Satchel has an estimated audience of 651,809 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Satchel fans?
81.2% of Satchel fans are female, 18.8% are male, with an average age of 39.3 years.
Which brands do Satchel fans like most?
Satchel fans show strongest brand affinity for Babywalz (11.4×), School holiday (27.72×), and FRITZ!Box (5.15×) over the country average.
Where do Satchel fans live in Germany?
Satchel fans in Germany are most concentrated in Nordrhein-Westfalen (reach 122,268), Baden-Württemberg (reach 115,233), and Bayern (reach 99,189). These three regions account for the largest share of the active audience.
What other brands do Satchel fans also like?
Beyond Satchel itself, the audience over-indexes on School holiday (27.72×), FRITZ!Box (5.15×), New Kids on the Block (40.91×), and Tom Holland (10.77×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Satchel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.