School holiday Audience in Germany
School holiday has an estimated audience of 338,188 people in Germany. 62.2% are female, 37.8% are male, average age 42.4. Top brand affinities: Telegram, Beck, Child care, Dropbox (service), Love Actually.
Top brand affinities include Telegram, Beck, Child care, with strongest over-indexing on Telegram (9.99× the country average). Demographically, the School holiday audience skews more female with an average age of 42.4, and over-indexes on personality traits such as LGBTQ+ Identity, Family Orientation.
Category: Kids & Family · Type: Topic
Demographics of School holiday fans
| Metric | Value |
|---|---|
| Female | 62.2% |
| Male | 37.8% |
| Average age | 42.4 |
| Estimated audience size | 338,188 |
Audience persona
The typical School holiday fan in Germany is more female, around 42.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Telegram.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Telegram | 9.99× | Internet & Social Media |
| Beck | 20× | Music & Radio |
| Child care | 9.38× | Kids & Family |
| Dropbox (service) | 13.25× | Technology & Electronics |
| Love Actually | 13.54× | Movies & TV |
| Hungary national football team | 16.94× | Sports |
| Small Business Administration | 14.31× | Business & Career |
| Children's clothing | 4.94× | Fashion & Accessoires |
| Transgenderism | 12.17× | Politics & Society |
| Sportfreunde Stiller | 20× | Music & Radio |
| Baby food | 4.48× | Kids & Family |
| Same-sex marriage | 18.2× | Kids & Family |
| MGMT | 17.89× | Music & Radio |
| Scotland national football team | 16.42× | Sports |
| Radiohead | 14.72× | Music & Radio |
| Ukraine national football team | 13.59× | Sports |
| Trello | 8.56× | Internet & Social Media |
| David Bowie | 6.52× | Music & Radio |
| Sustainable consumption | 8.88× | Food & Beverages |
| Croatia national football team | 12.13× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 10.13 |
| Family Orientation | CONSERVATISM | 2.42 |
| Early Adopter Mentality | POWER | 2.18 |
| Sustainability | BALANCE | 1.54 |
| DIY Mentality | THRILL | 1.46 |
| Social Media Usage | JOY | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.0% |
| United Kingdom | 12.4% |
| Australia | 8.3% |
See School holiday audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for School holiday. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.