School holiday Audience in United States
School holiday has an estimated audience of 1,189,265 people in United States. 67.4% are female, 32.6% are male, average age 42.1. Top brand affinities: Circular Quay, AMK Hub, Elsword, University of Education, Hijab Online Store.
Top brand affinities include Circular Quay, AMK Hub, Elsword, with strongest over-indexing on Circular Quay (20.0× the country average). Demographically, the School holiday audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Luxury Orientation, Travelling.
Category: Kids & Family · Type: Topic
Demographics of School holiday fans
| Metric | Value |
|---|---|
| Female | 67.4% |
| Male | 32.6% |
| Average age | 42.1 |
| Estimated audience size | 1,189,265 |
Audience persona
The typical School holiday fan in United States is more female, around 42.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Circular Quay.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Circular Quay | 20.0× | Travel & Leisure |
| AMK Hub | 20.0× | Travel & Leisure |
| Elsword | 20.0× | Games |
| University of Education | 16.67× | Business & Career |
| Hijab Online Store | 15.35× | Shopping |
| edureka | 13.55× | Business & Career |
| Identity Theft Resource Center | 12.47× | Technology & Electronics |
| JDM Cars | 10.59× | Cars & Mobility |
| Hebe | 10.55× | Home & Garden |
| Meals on Wheels | 9.77× | Food & Beverages |
| Stamp collecting | 8.87× | Home & Garden |
| Buckhannon, West Virginia | 8.72× | Travel & Leisure |
| Isometric exercise | 8.68× | Sports |
| St. Ives | 7.5× | Travel & Leisure |
| Ginnaste - Vite Parallele | 7.27× | Movies & TV |
| Elisa Carrió | 6.96× | Politics & Society |
| JNTUK fast updates | 6.69× | |
| KTLA 5 Morning News | 6.47× | Movies & TV |
| Ideal Protein | 6.37× | Health |
| Jaroslav Dušek | 6.31× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.84 |
| Travelling | THRILL | 1.52 |
| Family Orientation | CONSERVATISM | 1.49 |
| Design Affinity | PREMIUM | 1.46 |
| Mindfulness | BALANCE | 1.45 |
| Indulgence | JOY | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.0% |
| United Kingdom | 12.4% |
| Australia | 8.3% |
See School holiday audiences in other countries
More Kids & Family audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for School holiday. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.