A data profile of the people who buy, follow and care about School holiday in United States — modelled from more than twelve digital signal sources. School holiday has an estimated audience of 1,189,265 people in United States.
School holiday has an estimated audience of 1,189,265 people in United States. 67.4% are female, 32.6% are male, average age 42.1. Top brand affinities: Summer vacation, Rose Leslie, Reddit, Pinterest, Home improvement.
Top brand affinities include Summer vacation, Rose Leslie, Reddit, with strongest over-indexing on Summer vacation (7.94× the country average).
Demographically, the School holiday audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Family Orientation, Indulgence.
The typical School holiday fan in United States is more female, around 42.1 years old, with strong Family Orientation tendencies and a notable affinity for Summer vacation.
The key figures that characterise the School holiday profile in United States.
67.4% are female, 32.6% are male, average age 42.1.
| Metric | Value |
|---|---|
| Female | 67.4% |
| Male | 32.6% |
| Average age | 42.1 |
| Estimated audience size | 1,189,265 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 28% |
of the worldwide School holiday audience comes from United States.
| Country | Share |
|---|---|
| United States | 20.0% |
| United Kingdom | 12.4% |
| Australia | 8.3% |
The strongest cross-interests of the School holiday audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rose Leslie | Movies & TV | 20.00× | ||
| 02 | Summer vacation | Travel & Leisure | 7.94× | ||
| 03 | Marriott Hotels & Resorts | Travel & Leisure | 4.77× | ||
| 04 | FedEx | Business & Career | 3.40× | ||
| 05 | Internet & Social Media | 2.99× | |||
| 06 | Cocktail | Food & Beverages | 2.48× | ||
| 07 | Internet & Social Media | 2.44× | |||
| 08 | United States Postal Service | Business & Career | 2.43× | ||
| 09 | Wine | Food & Beverages | 2.17× | ||
| 10 | Airbnb | Travel & Leisure | 2.10× | ||
| 11 | McDonald's | Food & Beverages | 2.03× | ||
| 12 | Beauty salons | Beauty & Wellness | 2.02× | ||
| 13 | Home improvement | Home & Garden | 1.99× | ||
| 14 | Coupons | Shopping | 1.98× | ||
| 15 | Recipes | Food & Beverages | 1.92× | ||
| 16 | Walmart | Shopping | 1.86× | ||
| 17 | Alcoholic beverages | Food & Beverages | 1.81× | ||
| 18 | X | Internet & Social Media | 1.79× | ||
| 19 | Cooking | Food & Beverages | 1.73× | ||
| 20 | Donald Trump | Politics & Society | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.85× | |
| Indulgence | JOY | 1.79× | |
| Tradition | CONSERVATISM | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.92× | |
| Early Adopter Mentality | POWER | 0.95× | |
| Pet Ownership | JOY | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for School holiday. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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