School holiday Audience in United States
School holiday has an estimated audience of 1,189,265 people in United States. 67.4% are female, 32.6% are male, average age 42.1. Top brand affinities: Indeed.com, Capital One, Google Maps, Enterprise Rent-A-Car, Kia Sportage.
Top brand affinities include Indeed.com, Capital One, Google Maps, with strongest over-indexing on Indeed.com (5.45× the country average). Demographically, the School holiday audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Luxury Orientation, Travelling.
Category: Kids & Family · Type: Topic
Demographics of School holiday fans
| Metric | Value |
|---|---|
| Female | 67.4% |
| Male | 32.6% |
| Average age | 42.1 |
| Estimated audience size | 1,189,265 |
Audience persona
The typical School holiday fan in United States is more female, around 42.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Indeed.com.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Indeed.com | 5.45× | Business & Career |
| Capital One | 4.98× | Business & Career |
| Google Maps | 4.48× | Internet & Social Media |
| Enterprise Rent-A-Car | 6.31× | Cars & Mobility |
| Kia Sportage | 20× | Cars & Mobility |
| Natalie Dormer | 20× | Movies & TV |
| Google News | 5.13× | News |
| Rose Leslie | 20× | Movies & TV |
| CarGurus | 4.23× | Cars & Mobility |
| Jollibee | 7.58× | Food & Beverages |
| My Little Pony | 10.93× | Kids & Family |
| Autism Awareness | 6.19× | Health |
| Summer vacation | 4.5× | Travel & Leisure |
| United States Postal Service | 2.61× | Business & Career |
| Diabetes mellitus awareness | 4.25× | Health |
| Hilton Garden Inn | 10.73× | Travel & Leisure |
| Circle K | 4.14× | Shopping |
| MSN | 2.33× | News |
| Apple Store | 4.6× | Shopping |
| Real property | 3.12× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.84 |
| Travelling | THRILL | 1.52 |
| Family Orientation | CONSERVATISM | 1.49 |
| Design Affinity | PREMIUM | 1.46 |
| Mindfulness | BALANCE | 1.45 |
| Indulgence | JOY | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.0% |
| United Kingdom | 12.4% |
| Australia | 8.3% |
See School holiday audiences in other countries
More Kids & Family audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for School holiday. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.