Rascasse Audience Intelligence

Satchel Audience in United States

A data profile of the people who buy, follow and care about Satchel in United States — modelled from more than twelve digital signal sources. Satchel has an estimated audience of 1,356,279 people in United States.

#7646among Topic in United States#379in Kids & Family

The average Satchel fan in United States is 42.2 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include Bag, Nordstrom rack, Movies, with strongest over-indexing on Bag (5.64× the country average).

Demographically, the Satchel audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Creativity, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Satchel fan in United States is more female, around 42.2 years old, with strong Creativity tendencies and a notable affinity for Bag.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Satchel profile in United States.

Audience size
1.4M
in United States
Gender
80.5%♀
19.5% male
Age
42.2
average years
Country rank
#19101
Topic in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Satchel fans

80.5% are female, 19.5% are male, average age 42.2.

Fig. 02

Gender split

80.5%
Female
19.5%
Male
Demographic split for Satchel audience in United States
MetricValue
Female80.5%
Male19.5%
Average age42.2
Estimated audience size1,356,279
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the Satchel audience in United States
Age bracketShare%
16-1916%
20-2915%
30-3917%
40-4925%
50+27%
Fig. 04

Worldwide distribution

20.6%

of the worldwide Satchel audience comes from United States.

Worldwide audience distribution share by country for Satchel
CountryShare
United States20.6%
Taiwan11.1%
Germany9.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Satchel audience in United States is strongest.

Fig. 05

Top regions by affinity

Satchel fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~40K2.27×
02Florida~200K2.23×
03Michigan~50K1.40×
04Colorado~30K1.33×
05Georgia~50K1.30×
06California~200K1.21×
07Washington~30K1.11×
08Hawaii~6K1.09×
09Massachusetts~30K1.08×
10Rhode Island~5K1.08×
11New York~80K1.04×
12Connecticut~10K1.04×
13Texas~100K1.00×
14Illinois~50K1.00×
15Maryland~20K1.00×
16Maine~5K0.98×
17Nevada~10K0.97×
18Alaska~3K0.97×
19Washington, District of Columbia~4K0.96×
20New Jersey~30K0.95×
21Utah~10K0.95×
22Pennsylvania~40K0.94×
23Louisiana~20K0.94×
24New Mexico~6K0.94×
25New Hampshire~5K0.94×
26Virginia~30K0.93×
27Minnesota~20K0.93×
28Nebraska~6K0.93×
29Vermont~2K0.93×
30Arizona~30K0.92×
31Oklahoma~10K0.92×
32Arkansas~10K0.92×
33South Dakota~3K0.92×
34South Carolina~20K0.91×
35Iowa~10K0.91×
36Idaho~6K0.91×
37Delaware~3K0.91×
38Indiana~20K0.90×
39Kansas~10K0.90×
40North Dakota~2K0.90×
41North Carolina~40K0.89×
42Missouri~20K0.88×
43Montana~3K0.88×
44Kentucky~10K0.86×
45West Virginia~5K0.86×
46Tennessee~20K0.85×
47Wisconsin~20K0.85×
48Ohio~30K0.80×
49Mississippi~9K0.80×
50Alabama~10K0.77×
Fig. 06

Affinity by region

Affinity by region — Satchel, United States
0.77×1.00×2.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Satchel audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Satchel audience
#·InterestCategoryAffinity×
01Shawn SmithMusic & Radio57.92×
02Messenger bagFashion & Accessoires10.52×
03BagFashion & Accessoires5.64×
04QVCMovies & TV3.52×
05Nordstrom rackFashion & Accessoires3.21×
06Christmas treeKids & Family2.53×
07FriendshipKids & Family1.85×
08ShoesFashion & Accessoires1.82×
09Mitch McConnellPolitics & Society1.76×
10Hobby LobbyHome & Garden1.71×
11Sales promotionShopping1.66×
12WalgreensShopping1.66×
13DressesFashion & Accessoires1.63×
14Sam's ClubShopping1.60×
15Kohl'sShopping1.59×
16MSNNews1.59×
17CostcoShopping1.57×
18Hair productsBeauty & Wellness1.53×
19MoviesMovies & TV1.51×
20RestaurantsFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Satchel audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Satchel audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.49×
IndividualismJOY1.48×
Price SensitivityPREMIUM1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Satchel audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.84×
Early Adopter MentalityPOWER0.84×
ExtroversionTHRILL0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Satchel have in United States?

Satchel has an estimated audience of 1,356,279 people in United States, concentrated in Florida and California.

02

What is the gender split and age of Satchel fans?

80.5% of Satchel fans are female, 19.5% are male, with an average age of 42.2 years.

03

Which brands do Satchel fans like most?

Satchel fans show strongest brand affinity for Bag (5.64×), Nordstrom rack (3.21×), and Movies (1.51×) over the country average.

04

Where do Satchel fans live in United States?

Satchel fans in United States are most concentrated in Florida (reach ~200K), California (reach ~200K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Satchel fans also like?

Beyond Satchel itself, the audience over-indexes on Nordstrom rack (3.21×), Movies (1.51×), Shoes (1.82×), and Restaurants (1.51×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Satchel audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Satchel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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