Satchel Audience in United States
Satchel has an estimated audience of 1,356,279 people in United States. 80.5% are female, 19.5% are male, average age 42.2. Top regions: Florida, California, Texas. Top brand affinities: Bag, Nordstrom rack, Movies, Shoes, Restaurants.
The average Satchel fan in United States is 42.2 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Bag, Nordstrom rack, Movies, with strongest over-indexing on Bag (5.64× the country average). Demographically, the Satchel audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Satchel fans
| Metric | Value |
|---|---|
| Female | 80.5% |
| Male | 19.5% |
| Average age | 42.2 |
| Estimated audience size | 1,356,279 |
Audience persona
The typical Satchel fan in United States is more female, around 42.2 years old, with strong Quality Awareness tendencies and a notable affinity for Bag.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Florida | 203,294 | 2.21× |
| California | 190,249 | 1.28× |
| Texas | 119,636 | 1.03× |
| New York | 87,869 | 1.16× |
| Michigan | 53,292 | 1.5× |
| Georgia | 48,659 | 1.16× |
| Illinois | 47,878 | 1.06× |
| Pennsylvania | 45,498 | 1× |
| North Carolina | 37,509 | 0.92× |
| Ohio | 35,253 | 0.84× |
| New Jersey | 33,169 | 0.96× |
| Virginia | 32,138 | 0.97× |
| Washington | 31,931 | 1.17× |
| Massachusetts | 31,073 | 1.16× |
| Colorado | 31,044 | 1.45× |
| Oregon | 28,010 | 1.8× |
| Arizona | 24,655 | 0.89× |
| Tennessee | 23,903 | 0.88× |
| Maryland | 23,855 | 1.02× |
| Indiana | 22,567 | 0.91× |
| Missouri | 19,949 | 0.91× |
| Minnesota | 19,813 | 1.02× |
| South Carolina | 18,369 | 0.9× |
| Wisconsin | 17,847 | 0.87× |
| Louisiana | 15,596 | 0.89× |
| Connecticut | 15,188 | 1.12× |
| Kentucky | 13,894 | 0.82× |
| Oklahoma | 13,485 | 0.9× |
| Alabama | 12,627 | 0.67× |
| Nevada | 12,525 | 0.95× |
| Utah | 11,669 | 0.96× |
| Iowa | 10,781 | 0.96× |
| Arkansas | 9,879 | 0.88× |
| Kansas | 9,262 | 0.87× |
| Mississippi | 8,142 | 0.73× |
| Hawaii | 6,435 | 1.1× |
| New Mexico | 6,381 | 0.94× |
| Idaho | 5,980 | 0.88× |
| Nebraska | 5,665 | 0.83× |
| New Hampshire | 5,088 | 0.95× |
| Maine | 5,062 | 1.04× |
| West Virginia | 4,754 | 0.75× |
| Rhode Island | 4,261 | 0.99× |
| Washington, District of Columbia | 4,189 | 1.03× |
| Montana | 3,209 | 0.85× |
| Delaware | 3,115 | 0.83× |
| South Dakota | 2,534 | 0.81× |
| Alaska | 2,290 | 0.79× |
| North Dakota | 2,216 | 0.8× |
| Vermont | 2,181 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bag | 5.64× | Fashion & Accessoires |
| Nordstrom rack | 3.21× | Fashion & Accessoires |
| Movies | 1.51× | Movies & TV |
| Shoes | 1.82× | Fashion & Accessoires |
| Restaurants | 1.51× | Food & Beverages |
| Friendship | 1.85× | Kids & Family |
| Sales promotion | 1.66× | Shopping |
| QVC | 3.52× | Movies & TV |
| Hair products | 1.53× | Beauty & Wellness |
| Messenger bag | 10.52× | Fashion & Accessoires |
| Hobby Lobby | 1.71× | Home & Garden |
| Costco | 1.57× | Shopping |
| Kohl's | 1.59× | Shopping |
| Walgreens | 1.66× | Shopping |
| Shawn Smith | 57.92× | Music & Radio |
| Dresses | 1.63× | Fashion & Accessoires |
| Christmas tree | 2.53× | Kids & Family |
| MSN | 1.59× | News |
| Handicraft | 1.57× | Home & Garden |
| Amazon.com | 1.65× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.99 |
| Luxury Orientation | PREMIUM | 1.69 |
| Creativity | OPEN | 1.58 |
| Design Affinity | PREMIUM | 1.51 |
| Indulgence | JOY | 1.46 |
| Price Sensitivity | PREMIUM | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.6% |
| Taiwan | 11.1% |
| Germany | 9.9% |
See Satchel audiences in other countries
More Kids & Family audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Satchel have in United States?
Satchel has an estimated audience of 1,356,279 people in United States, concentrated in Florida and California.
What is the gender split and age of Satchel fans?
80.5% of Satchel fans are female, 19.5% are male, with an average age of 42.2 years.
Which brands do Satchel fans like most?
Satchel fans show strongest brand affinity for Bag (5.64×), Nordstrom rack (3.21×), and Movies (1.51×) over the country average.
Where do Satchel fans live in United States?
Satchel fans in United States are most concentrated in Florida (reach 203,294), California (reach 190,249), and Texas (reach 119,636). These three regions account for the largest share of the active audience.
What other brands do Satchel fans also like?
Beyond Satchel itself, the audience over-indexes on Nordstrom rack (3.21×), Movies (1.51×), Shoes (1.82×), and Restaurants (1.51×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Satchel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.