Rascasse Audience Intelligence

Rockstar (drink) Target Market in Germany

A data profile of the people who buy, follow and care about Rockstar (drink) in Germany — modelled from more than twelve digital signal sources. Rockstar (drink) has an estimated audience of 258,767 people in Germany.

#5among Energy drink in Germany#2445among Brand in Germany#932in Food & Beverages

The average Rockstar (drink) fan in Germany is 32.0 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.

Top brand affinities include Deutsche Bahn, Kaufland, Burger King, with strongest over-indexing on Deutsche Bahn (3.9× the country average).

Demographically, the Rockstar (drink) audience skews more male with an average age of 32.0, and over-indexes on personality traits such as Urban Lifestyle, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Rockstar (drink) fan in Germany is more male, around 32.0 years old, with strong Urban Lifestyle tendencies and a notable affinity for Deutsche Bahn.

Category: Food & Beverages · Type: Brand · Subtype: Energy drink

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rockstar (drink) profile in Germany.

Audience size
259K
in Germany
Gender
38.2%♀
61.8% male
Age
32.0
average years
Country rank
#19219
Brand in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Rockstar (drink)

38.2% are female, 61.8% are male, average age 32.0.

Fig. 02

Gender split

38.2%
Female
61.8%
Male
Demographic split for Rockstar (drink) audience in Germany
MetricValue
Female38.2%
Male61.8%
Average age32.0
Estimated audience size258,767
Fig. 03

Age distribution

Ø 32.0
average years
Age distribution of the Rockstar (drink) audience in Germany
Age bracketShare%
16-1930%
20-2929%
30-3926%
40-4911%
50+4%
Fig. 04

Worldwide distribution

6.7%

of the worldwide Rockstar (drink) audience comes from Germany.

Worldwide audience distribution share by country for Rockstar (drink)
CountryShare
China14.5%
Germany6.7%
Thailand6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rockstar (drink) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Rockstar (drink) customers by region in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~8K1.20×
02Schleswig-Holstein~10K1.17×
03Mecklenburg-Vorpommern~6K1.13×
04Niedersachsen~30K1.09×
05Hamburg~6K1.05×
06Bremen~2K1.03×
07Nordrhein-Westfalen~60K1.02×
08Sachsen~10K1.01×
09Brandenburg~8K0.99×
10Thüringen~7K0.99×
11Hessen~20K0.95×
12Rheinland-Pfalz~10K0.95×
13Saarland~3K0.95×
14Berlin~10K0.88×
15Baden-Württemberg~30K0.75×
16Bayern~30K0.73×
Fig. 06

Affinity by region

Affinity by region — Rockstar (drink), Germany
0.73×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rockstar (drink) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rockstar (drink) audience
#·InterestCategoryAffinity×
01FantaFood & Beverages15.22×
02UbereatsFood & Beverages8.35×
03CAC 40Business & Career5.17×
04EssoCars & Mobility4.59×
05ImmoweltHome & Garden4.44×
06FielmannHealth3.96×
07Burger KingFood & Beverages3.94×
08Deutsche BahnCars & Mobility3.90×
09VodafoneTechnology & Electronics3.75×
10KauflandShopping3.50×
11FRITZ!BoxTechnology & Electronics3.49×
12SupermarketShopping3.45×
13Netto Marken-DiscountShopping3.30×
14McDonald'sFood & Beverages3.26×
15ManufacturingBusiness & Career3.07×
16GoogleInternet & Social Media2.85×
17HornbachShopping2.70×
18EBayShopping2.34×
19EdekaShopping2.32×
20GermanyTravel & Leisure1.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rockstar (drink) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rockstar (drink) audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN2.00×
PatriotismCONSERVATISM1.77×
SpiritualityBALANCE1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rockstar (drink) audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.64×
Design AffinityPREMIUM0.74×
Sports ActivityPOWER0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Rockstar (drink)'s target market in Germany?

Rockstar (drink)'s target market in Germany covers an estimated 258,767 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Rockstar (drink) customers?

38.2% of the Rockstar (drink) audience are female, 61.8% are male, with an average age of 32.0 years.

03

Which brands do Rockstar (drink) fans like most?

Rockstar (drink) fans show strongest brand affinity for Deutsche Bahn (3.9×), Kaufland (3.5×), and Burger King (3.94×) over the country average.

04

Where do Rockstar (drink) fans live in Germany?

Rockstar (drink) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~30K), and Niedersachsen (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Rockstar (drink) fans also like?

Beyond Rockstar (drink) itself, the audience over-indexes on Kaufland (3.5×), Burger King (3.94×), Immowelt (4.44×), and Netto Marken-Discount (3.3×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Energy drink audiences in Germany

See Rockstar (drink) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Rockstar (drink). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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