Rockstar (drink) Audience in Germany
Rockstar (drink) has an estimated audience of 259,236 people in Germany. 38.2% are female, 61.8% are male, average age 32.0. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Deutsche Bahn, Kaufland, Burger King, Immowelt, Netto Marken-Discount.
The average Rockstar (drink) fan in Germany is 32.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Deutsche Bahn, Kaufland, Burger King, with strongest over-indexing on Deutsche Bahn (3.9× the country average). Demographically, the Rockstar (drink) audience skews more male with an average age of 32.0, and over-indexes on personality traits such as Early Adopter Mentality, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Energy drink
Demographics of Rockstar (drink) fans
| Metric | Value |
|---|---|
| Female | 38.2% |
| Male | 61.8% |
| Average age | 32.0 |
| Estimated audience size | 259,236 |
Audience persona
The typical Rockstar (drink) fan in Germany is more male, around 32.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Deutsche Bahn.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 60,762 | 1.07× |
| Bayern | 29,424 | 0.71× |
| Niedersachsen | 28,449 | 1.13× |
| Baden-Württemberg | 25,186 | 0.71× |
| Hessen | 18,260 | 0.92× |
| Sachsen | 12,979 | 1.02× |
| Rheinland-Pfalz | 12,599 | 0.97× |
| Schleswig-Holstein | 11,411 | 1.23× |
| Berlin | 10,494 | 0.91× |
| Sachsen-Anhalt | 8,446 | 1.26× |
| Brandenburg | 8,137 | 1.01× |
| Thüringen | 6,421 | 0.97× |
| Hamburg | 6,317 | 1.08× |
| Mecklenburg-Vorpommern | 5,512 | 1.11× |
| Saarland | 2,806 | 0.88× |
| Bremen | 2,260 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Deutsche Bahn | 3.9× | Cars & Mobility |
| Kaufland | 3.5× | Shopping |
| Burger King | 3.94× | Food & Beverages |
| Immowelt | 4.44× | Home & Garden |
| Netto Marken-Discount | 3.3× | Shopping |
| Aral AG | 3.54× | Cars & Mobility |
| Vodafone | 3.75× | Technology & Electronics |
| Supermarket | 3.45× | Shopping |
| Manufacturing | 3.07× | Business & Career |
| Fielmann | 3.96× | Health |
| FRITZ!Box | 3.49× | Technology & Electronics |
| Fanta | 15.22× | Food & Beverages |
| Globus Baumarkt | 2.77× | Shopping |
| CAC 40 | 5.17× | Business & Career |
| Ubereats | 8.35× | Food & Beverages |
| 2.85× | Internet & Social Media | |
| Germany | 1.7× | Travel & Leisure |
| Hornbach | 2.7× | Shopping |
| Edeka | 2.32× | Shopping |
| EBay | 2.34× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.34 |
| Urban Lifestyle | OPEN | 1.25 |
| Patriotism | CONSERVATISM | 1.22 |
| Social Media Usage | JOY | 1.21 |
| Luxury Orientation | PREMIUM | 1.19 |
| DIY Mentality | THRILL | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 15.1% |
| Germany | 7.0% |
| Thailand | 6.9% |
See Rockstar (drink) audiences in other countries
More Energy drink audiences in Germany
- Air Up (2,967,035)
- Red Bull (1,597,443)
- Monster Energy (670,233)
- level up (210,931)
- Kong Strong (122,889)
Frequently asked questions
How many fans does Rockstar (drink) have in Germany?
Rockstar (drink) has an estimated audience of 259,236 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Rockstar (drink) fans?
38.2% of Rockstar (drink) fans are female, 61.8% are male, with an average age of 32.0 years.
Which brands do Rockstar (drink) fans like most?
Rockstar (drink) fans show strongest brand affinity for Deutsche Bahn (3.9×), Kaufland (3.5×), and Burger King (3.94×) over the country average.
Where do Rockstar (drink) fans live in Germany?
Rockstar (drink) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 60,762), Bayern (reach 29,424), and Niedersachsen (reach 28,449). These three regions account for the largest share of the active audience.
What other brands do Rockstar (drink) fans also like?
Beyond Rockstar (drink) itself, the audience over-indexes on Kaufland (3.5×), Burger King (3.94×), Immowelt (4.44×), and Netto Marken-Discount (3.3×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Rockstar (drink). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.