Bad Liebenwerda Audience in Germany
Bad Liebenwerda has an estimated audience of 379,565 people in Germany. 52.8% are female, 47.2% are male, average age 41.6. Top regions: Brandenburg, Sachsen, Berlin. Top brand affinities: Mineral water, Costco, Fresh water, Water softening, REWE.
The average Bad Liebenwerda fan in Germany is 41.6 years old, balanced, and lives primarily in Brandenburg. The audience is concentrated in Brandenburg, Sachsen, Berlin. Top brand affinities include Mineral water, Costco, Fresh water, with strongest over-indexing on Mineral water (19.16× the country average). Demographically, the Bad Liebenwerda audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Sustainability, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand
Demographics of Bad Liebenwerda fans
| Metric | Value |
|---|---|
| Female | 52.8% |
| Male | 47.2% |
| Average age | 41.6 |
| Estimated audience size | 379,565 |
Audience persona
The typical Bad Liebenwerda fan in Germany is balanced, around 41.6 years old, with strong Sustainability tendencies and a notable affinity for Mineral water.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Brandenburg | 81,230 | 6.9× |
| Sachsen | 68,405 | 3.67× |
| Berlin | 25,783 | 1.52× |
| Sachsen-Anhalt | 13,837 | 1.41× |
| Nordrhein-Westfalen | 11,722 | 0.14× |
| Bayern | 9,306 | 0.15× |
| Niedersachsen | 6,512 | 0.18× |
| Baden-Württemberg | 6,498 | 0.13× |
| Thüringen | 6,427 | 0.66× |
| Hessen | 6,057 | 0.21× |
| Mecklenburg-Vorpommern | 2,839 | 0.39× |
| Rheinland-Pfalz | 2,440 | 0.13× |
| Schleswig-Holstein | 2,037 | 0.15× |
| Hamburg | 1,695 | 0.2× |
| Bremen | 350 | 0.11× |
| Saarland | 259 | 0.06× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mineral water | 19.16× | Food & Beverages |
| Costco | 19.53× | Shopping |
| Fresh water | 10.61× | Food & Beverages |
| Water softening | 25.56× | Home & Garden |
| REWE | 1.93× | Shopping |
| 2. Bundesliga | 2.23× | Sports |
| Aral AG | 2.07× | Cars & Mobility |
| Tagesschau | 1.55× | Movies & TV |
| Water filter | 8.83× | Food & Beverages |
| Obi (store) | 1.59× | Shopping |
| Edeka | 1.64× | Shopping |
| IKEA | 1.55× | Home & Garden |
| Burger King | 1.85× | Food & Beverages |
| Renewable energy | 2.14× | Business & Career |
| Dailymotion | 4.86× | Movies & TV |
| Efficient energy use | 2.35× | Technology & Electronics |
| Hygiene | 2.27× | Beauty & Wellness |
| North Rhine-Westphalia | 1.8× | Travel & Leisure |
| Transfermarkt | 1.84× | Sports |
| Hypermarket | 3.68× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.59 |
| DIY Mentality | THRILL | 1.57 |
| Quality Awareness | PREMIUM | 1.45 |
| Healthy Lifestyle | BALANCE | 1.44 |
| Convenience Orientation | PREMIUM | 1.44 |
| Design Affinity | PREMIUM | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 96.6% |
| China | 0.4% |
| Austria | 0.4% |
See Bad Liebenwerda audiences in other countries
More Food & Beverages audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Bad Liebenwerda have in Germany?
Bad Liebenwerda has an estimated audience of 379,565 people in Germany, concentrated in Brandenburg and Sachsen.
What is the gender split and age of Bad Liebenwerda fans?
52.8% of Bad Liebenwerda fans are female, 47.2% are male, with an average age of 41.6 years.
Which brands do Bad Liebenwerda fans like most?
Bad Liebenwerda fans show strongest brand affinity for Mineral water (19.16×), Costco (19.53×), and Fresh water (10.61×) over the country average.
Where do Bad Liebenwerda fans live in Germany?
Bad Liebenwerda fans in Germany are most concentrated in Brandenburg (reach 81,230), Sachsen (reach 68,405), and Berlin (reach 25,783). These three regions account for the largest share of the active audience.
What other brands do Bad Liebenwerda fans also like?
Beyond Bad Liebenwerda itself, the audience over-indexes on Costco (19.53×), Fresh water (10.61×), Water softening (25.56×), and REWE (1.93×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bad Liebenwerda. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.