Rascasse Audience Intelligence

Bad Liebenwerda Target Market in Germany

A data profile of the people who buy, follow and care about Bad Liebenwerda in Germany — modelled from more than twelve digital signal sources. Bad Liebenwerda has an estimated audience of 378,669 people in Germany.

#1865among Brand in Germany#724in Food & Beverages

The average Bad Liebenwerda fan in Germany is 41.4 years old, balanced, and lives primarily in Brandenburg.

The audience is concentrated in Brandenburg, Sachsen, Berlin.

Top brand affinities include Mineral water, Fresh water, Water softening, with strongest over-indexing on Mineral water (24.22× the country average).

Demographically, the Bad Liebenwerda audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Bad Liebenwerda fan in Germany is balanced, around 41.4 years old, with strong Quality Awareness tendencies and a notable affinity for Mineral water.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bad Liebenwerda profile in Germany.

Audience size
379K
in Germany
Gender
53.6%♀
46.4% male
Age
41.4
average years
Country rank
#14648
Brand in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Bad Liebenwerda

53.6% are female, 46.4% are male, average age 41.4.

Fig. 02

Gender split

53.6%
Female
46.4%
Male
Demographic split for Bad Liebenwerda audience in Germany
MetricValue
Female53.6%
Male46.4%
Average age41.4
Estimated audience size378,669
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Bad Liebenwerda audience in Germany
Age bracketShare%
16-1914%
20-2918%
30-3922%
40-4924%
50+23%
Fig. 04

Worldwide distribution

96.5%

of the worldwide Bad Liebenwerda audience comes from Germany.

Worldwide audience distribution share by country for Bad Liebenwerda
CountryShare
Germany96.5%
China0.4%
Poland0.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bad Liebenwerda audience in Germany is strongest.

Fig. 05

Top regions by affinity

Bad Liebenwerda customers by region in Germany
#RegionReachAffinity×
01Brandenburg~90K7.48×
02Sachsen~70K3.65×
03Sachsen-Anhalt~10K1.30×
04Berlin~20K1.25×
05Thüringen~6K0.64×
06Saarland~3K0.61×
07Bremen~2K0.59×
08Mecklenburg-Vorpommern~4K0.50×
09Hamburg~3K0.30×
10Schleswig-Holstein~4K0.29×
11Rheinland-Pfalz~5K0.27×
12Hessen~7K0.23×
13Niedersachsen~8K0.22×
14Bayern~10K0.18×
15Baden-Württemberg~9K0.18×
16Nordrhein-Westfalen~10K0.16×
Fig. 06

Affinity by region

Affinity by region — Bad Liebenwerda, Germany
0.16×1.00×7.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bad Liebenwerda audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bad Liebenwerda audience
#·InterestCategoryAffinity×
01Water softeningHome & Garden25.15×
02Mineral waterFood & Beverages24.22×
03EvianFood & Beverages17.18×
04Hydro FlaskHome & Garden16.27×
05Fresh waterFood & Beverages13.17×
06San PellegrinoFood & Beverages9.45×
07Water filterFood & Beverages9.20×
08Water pollutionPolitics & Society7.02×
09Bottled waterFood & Beverages6.67×
10Non-alcoholic beverageFood & Beverages4.87×
11HypermarketShopping3.86×
12NordseeFood & Beverages3.19×
13EssoCars & Mobility2.48×
14Aral AGCars & Mobility2.34×
15Efficient energy useTechnology & Electronics2.19×
16PostbankBusiness & Career1.97×
17Dynamo DresdenSports1.88×
18REWEShopping1.81×
19TransfermarktSports1.71×
20Müller (company)Food & Beverages1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bad Liebenwerda audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bad Liebenwerda audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.60×
Convenience OrientationPREMIUM1.58×
IndividualismJOY1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bad Liebenwerda audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.65×
Social Media UsageJOY0.85×
Sports ActivityPOWER0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Bad Liebenwerda's target market in Germany?

Bad Liebenwerda's target market in Germany covers an estimated 378,669 people, concentrated in Brandenburg and Sachsen.

02

What is the gender split and age of Bad Liebenwerda customers?

53.6% of the Bad Liebenwerda audience are female, 46.4% are male, with an average age of 41.4 years.

03

Which brands do Bad Liebenwerda fans like most?

Bad Liebenwerda fans show strongest brand affinity for Mineral water (24.22×), Fresh water (13.17×), and Water softening (25.15×) over the country average.

04

Where do Bad Liebenwerda fans live in Germany?

Bad Liebenwerda fans in Germany are most concentrated in Brandenburg (reach ~90K), Sachsen (reach ~70K), and Berlin (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Bad Liebenwerda fans also like?

Beyond Bad Liebenwerda itself, the audience over-indexes on Fresh water (13.17×), Water softening (25.15×), REWE (1.81×), and Water filter (9.2×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Bad Liebenwerda audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Bad Liebenwerda. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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