Rascasse Audience Intelligence

buten un binnen Audience in Germany

A data profile of the people who buy, follow and care about buten un binnen in Germany — modelled from more than twelve digital signal sources. buten un binnen has an estimated audience of 1,432,947 people in Germany.

#62among TV series in Germany#134among Movie / TV Show / Series in Germany#454in Movies & TV

The average buten un binnen fan in Germany is 42.5 years old, more female, and lives primarily in Bremen.

The audience is concentrated in Bremen, Niedersachsen, Nordrhein-Westfalen.

Top brand affinities include Tagesschau, Nature, Barbara Schöneberger, with strongest over-indexing on Tagesschau (2.94× the country average).

Demographically, the buten un binnen audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Community Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical buten un binnen fan in Germany is more female, around 42.5 years old, with strong Community Orientation tendencies and a notable affinity for Tagesschau.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the buten un binnen profile in Germany.

Audience size
1.4M
in Germany
Gender
58.7%♀
41.3% male
Age
42.5
average years
Country rank
#4654
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of buten un binnen viewers

58.7% are female, 41.3% are male, average age 42.5.

Fig. 02

Gender split

58.7%
Female
41.3%
Male
Demographic split for buten un binnen audience in Germany
MetricValue
Female58.7%
Male41.3%
Average age42.5
Estimated audience size1,432,947
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the buten un binnen audience in Germany
Age bracketShare%
16-1912%
20-2915%
30-3922%
40-4928%
50+23%
Fig. 04

Worldwide distribution

97.6%

of the worldwide buten un binnen audience comes from Germany.

Worldwide audience distribution share by country for buten un binnen
CountryShare
Germany97.6%
China0.4%
Austria0.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the buten un binnen audience in Germany is strongest.

Fig. 05

Top regions by affinity

buten un binnen fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~200K14.20×
02Saarland~10K0.69×
03Hamburg~20K0.62×
04Niedersachsen~70K0.51×
05Sachsen-Anhalt~10K0.34×
06Thüringen~10K0.33×
07Brandenburg~10K0.28×
08Rheinland-Pfalz~20K0.24×
09Mecklenburg-Vorpommern~6K0.23×
10Sachsen~10K0.21×
11Schleswig-Holstein~10K0.20×
12Berlin~8K0.13×
13Hessen~10K0.11×
14Baden-Württemberg~20K0.10×
15Bayern~20K0.09×
16Nordrhein-Westfalen~30K0.08×
Fig. 06

Affinity by region

Affinity by region — buten un binnen, Germany
0.08×1.00×14.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the buten un binnen audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for buten un binnen audience
#·InterestCategoryAffinity×
01Barbara SchönebergerMovies & TV5.72×
02Michael Patrick KellyMusic & Radio5.71×
03Anna LoosMovies & TV5.40×
04Ina MüllerMovies & TV5.29×
05TV talkshowsMovies & TV4.86×
06Holstein KielSports4.54×
07NDRMovies & TV4.30×
08Hape KerkelingMovies & TV4.01×
09Udo LindenbergMusic & Radio3.59×
10Roland KaiserMusic & Radio3.56×
11TagesschauMovies & TV2.94×
12Sarah ConnorMusic & Radio2.72×
13Hamburger SVSports2.55×
14NatureHome & Garden2.45×
15VacationsTravel & Leisure2.27×
16ZDFMovies & TV2.09×
17SV Werder BremenSports1.99×
18SportschauSports1.82×
19Müller (company)Food & Beverages1.71×
20FamilyKids & Family1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the buten un binnen audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by buten un binnen audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.38×
PatriotismCONSERVATISM1.37×
Need for SecurityCONSERVATISM1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by buten un binnen audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.70×
Sports ActivityPOWER0.77×
Luxury OrientationPREMIUM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does buten un binnen have in Germany?

buten un binnen has an estimated audience of 1,432,947 people in Germany, concentrated in Bremen and Niedersachsen.

02

What is the gender split and age of buten un binnen viewers?

58.7% of buten un binnen fans are female, 41.3% are male, with an average age of 42.5 years.

03

Which brands do buten un binnen fans like most?

buten un binnen fans show strongest brand affinity for Tagesschau (2.94×), Nature (2.45×), and Barbara Schöneberger (5.72×) over the country average.

04

Where do buten un binnen fans live in Germany?

buten un binnen fans in Germany are most concentrated in Bremen (reach ~200K), Niedersachsen (reach ~70K), and Nordrhein-Westfalen (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do buten un binnen fans also like?

Beyond buten un binnen itself, the audience over-indexes on Nature (2.45×), Barbara Schöneberger (5.72×), TV talkshows (4.86×), and Ina Müller (5.29×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in Germany

See buten un binnen audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for buten un binnen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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