Natascha Kampusch Audience in Germany

Natascha Kampusch has an estimated audience of 1,356,653 people in Germany. 57.6% are female, 42.4% are male, average age 40.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Stradivarius, Unique Gifts, Israel, Esra Erol, Home Delivery.
The average Natascha Kampusch fan in Germany is 40.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Stradivarius, Unique Gifts, Israel, with strongest over-indexing on Stradivarius (1.97× the country average). Demographically, the Natascha Kampusch audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Early Adopter Mentality, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Person · Subtype: TV personality
Demographics of Natascha Kampusch fans
| Metric | Value |
|---|---|
| Female | 57.6% |
| Male | 42.4% |
| Average age | 40.6 |
| Estimated audience size | 1,356,653 |
Audience persona
The typical Natascha Kampusch fan in Germany is more female, around 40.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Stradivarius.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 328,717 | 1.11× |
| Bayern | 225,966 | 1.04× |
| Baden-Württemberg | 190,979 | 1.03× |
| Niedersachsen | 150,849 | 1.14× |
| Hessen | 97,418 | 0.94× |
| Sachsen | 71,968 | 1.08× |
| Rheinland-Pfalz | 68,368 | 1.01× |
| Berlin | 57,928 | 0.95× |
| Schleswig-Holstein | 48,843 | 1× |
| Brandenburg | 42,540 | 1.01× |
| Sachsen-Anhalt | 35,091 | 1× |
| Thüringen | 32,854 | 0.95× |
| Hamburg | 29,008 | 0.95× |
| Mecklenburg-Vorpommern | 23,791 | 0.92× |
| Saarland | 15,919 | 0.96× |
| Bremen | 10,588 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stradivarius | 1.97× | Shopping |
| Unique Gifts | 1.52× | Shopping |
| Israel | 1.85× | Travel & Leisure |
| Esra Erol | 4.54× | Movies & TV |
| Home Delivery | 2.21× | Food & Beverages |
| Snow White (Fables) | 1.55× | Literature |
| KLIX (AM) | 1.69× | Music & Radio |
| Volvo V60 | 2.9× | Cars & Mobility |
| Loincloth | 1.75× | Fashion & Accessoires |
| Zagreb | 2.19× | Travel & Leisure |
| Fatteh | 5.7× | Food & Beverages |
| Corfu (regional unit) | 1.68× | Travel & Leisure |
| Keeper (password manager) | 2.09× | Technology & Electronics |
| Phil Campbell (musician) | 2.46× | Music & Radio |
| Hakone, Kanagawa | 2.87× | Travel & Leisure |
| Huck (magazine) | 4.3× | Internet & Social Media |
| Medieval fantasy | 4.72× | Literature |
| Pantsuit | 2.77× | Fashion & Accessoires |
| San Gil | 1.75× | Travel & Leisure |
| Solo climbing | 1.63× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.18 |
| Sports Activity | POWER | 1.14 |
| Patriotism | CONSERVATISM | 1.12 |
| Healthy Lifestyle | BALANCE | 1.11 |
| Pet Ownership | JOY | 1.11 |
| Community Orientation | OPEN | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 30.0% |
| United States | 8.5% |
| Austria | 5.9% |
See Natascha Kampusch audiences in other countries
More TV personality audiences in Germany
- Thomas Gottschalk (7,419,238)
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- Esther Sedlaczek (3,354,593)
- Simone Ballack (3,287,869)
Frequently asked questions
How many fans does Natascha Kampusch have in Germany?
Natascha Kampusch has an estimated audience of 1,356,653 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Natascha Kampusch fans?
57.6% of Natascha Kampusch fans are female, 42.4% are male, with an average age of 40.6 years.
Which brands do Natascha Kampusch fans like most?
Natascha Kampusch fans show strongest brand affinity for Stradivarius (1.97×), Unique Gifts (1.52×), and Israel (1.85×) over the country average.
Where do Natascha Kampusch fans live in Germany?
Natascha Kampusch fans in Germany are most concentrated in Nordrhein-Westfalen (reach 328,717), Bayern (reach 225,966), and Baden-Württemberg (reach 190,979). These three regions account for the largest share of the active audience.
What other brands do Natascha Kampusch fans also like?
Beyond Natascha Kampusch itself, the audience over-indexes on Unique Gifts (1.52×), Israel (1.85×), Esra Erol (4.54×), and Home Delivery (2.21×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Natascha Kampusch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.