Rascasse Audience Intelligence

NDR Talk Show Audience in Germany

A data profile of the people who buy, follow and care about NDR Talk Show in Germany — modelled from more than twelve digital signal sources. NDR Talk Show has an estimated audience of 458,666 people in Germany.

#54among TV show in Germany#687among Movie / TV Show / Series in Germany#2012in Movies & TV

The average NDR Talk Show fan in Germany is 43.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern.

Top brand affinities include Roland Kaiser, Barbara Schöneberger, Ina Müller, with strongest over-indexing on Roland Kaiser (8.19× the country average).

Demographically, the NDR Talk Show audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical NDR Talk Show fan in Germany is more female, around 43.8 years old, with strong Community Orientation tendencies and a notable affinity for Roland Kaiser.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV show

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the NDR Talk Show profile in Germany.

Audience size
459K
in Germany
Gender
58.6%♀
41.4% male
Age
43.8
average years
Country rank
#12581
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

+89%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of NDR Talk Show viewers

58.6% are female, 41.4% are male, average age 43.8.

Fig. 02

Gender split

58.6%
Female
41.4%
Male
Demographic split for NDR Talk Show audience in Germany
MetricValue
Female58.6%
Male41.4%
Average age43.8
Estimated audience size458,666
Fig. 03

Age distribution

Ø 43.8
average years
Age distribution of the NDR Talk Show audience in Germany
Age bracketShare%
16-197%
20-2915%
30-3924%
40-4931%
50+23%
Fig. 04

Worldwide distribution

93.0%

of the worldwide NDR Talk Show audience comes from Germany.

Worldwide audience distribution share by country for NDR Talk Show
CountryShare
Germany93.0%
Austria4.1%
Switzerland2.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the NDR Talk Show audience in Germany is strongest.

Fig. 05

Top regions by affinity

NDR Talk Show fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~20K1.94×
02Mecklenburg-Vorpommern~10K1.58×
03Schleswig-Holstein~20K1.47×
04Niedersachsen~50K1.29×
05Brandenburg~10K1.17×
06Thüringen~10K1.16×
07Sachsen~20K0.99×
08Hamburg~8K0.90×
09Nordrhein-Westfalen~80K0.89×
10Bremen~3K0.85×
11Saarland~4K0.78×
12Rheinland-Pfalz~10K0.74×
13Baden-Württemberg~40K0.66×
14Berlin~10K0.62×
15Bayern~40K0.59×
16Hessen~20K0.59×
Fig. 06

Affinity by region

Affinity by region — NDR Talk Show, Germany
0.59×1.00×1.94×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the NDR Talk Show audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for NDR Talk Show audience
#·InterestCategoryAffinity×
01Snap!Music & Radio12.38×
02Barbara SchönebergerMovies & TV12.36×
03Anna LoosMovies & TV10.35×
04Michael Patrick KellyMusic & Radio9.54×
05Ina MüllerMovies & TV9.41×
06Richard David PrechtPolitics & Society8.48×
07Roland KaiserMusic & Radio8.19×
08TV talkshowsMovies & TV8.19×
09Udo JürgensMusic & Radio7.76×
10Mary RoosMusic & Radio7.68×
11Hape KerkelingMovies & TV6.95×
12Jürgen DrewsMusic & Radio6.87×
13ZDF-FernsehgartenMovies & TV6.09×
14Udo LindenbergMusic & Radio5.30×
15Andy BorgMusic & Radio4.58×
16Sarah ConnorMusic & Radio3.92×
17Markus LanzMovies & TV3.53×
18Der TagesspiegelNews3.25×
19ZDFMovies & TV2.50×
20TagesschauMovies & TV1.92×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the NDR Talk Show audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by NDR Talk Show audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.51×
Convenience OrientationPREMIUM1.47×
SpiritualityBALANCE1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by NDR Talk Show audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.70×
Luxury OrientationPREMIUM0.73×
Sports ActivityPOWER0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does NDR Talk Show have in Germany?

NDR Talk Show has an estimated audience of 458,666 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.

02

What is the gender split and age of NDR Talk Show viewers?

58.6% of NDR Talk Show fans are female, 41.4% are male, with an average age of 43.8 years.

03

Which brands do NDR Talk Show fans like most?

NDR Talk Show fans show strongest brand affinity for Roland Kaiser (8.19×), Barbara Schöneberger (12.36×), and Ina Müller (9.41×) over the country average.

04

Where do NDR Talk Show fans live in Germany?

NDR Talk Show fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Niedersachsen (reach ~50K), and Bayern (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do NDR Talk Show fans also like?

Beyond NDR Talk Show itself, the audience over-indexes on Barbara Schöneberger (12.36×), Ina Müller (9.41×), TV talkshows (8.19×), and Anna Loos (10.35×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV show audiences in Germany

See NDR Talk Show audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for NDR Talk Show. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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