NDR Talk Show Audience in Germany
NDR Talk Show has an estimated audience of 403,192 people in Germany. 58.6% are female, 41.4% are male, average age 43.8. Top regions: Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities: Roland Kaiser, Mary Roos, Reinhard Mey, TV talkshows, Anna Loos.
The average NDR Talk Show fan in Germany is 43.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities include Roland Kaiser, Mary Roos, Reinhard Mey, with strongest over-indexing on Roland Kaiser (7.96× the country average). Demographically, the NDR Talk Show audience skews more female with an average age of 43.8, and over-indexes on personality traits such as LGBTQ+ Identity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV show
Demographics of NDR Talk Show fans
| Metric | Value |
|---|---|
| Female | 58.6% |
| Male | 41.4% |
| Average age | 43.8 |
| Estimated audience size | 403,192 |
Audience persona
The typical NDR Talk Show fan in Germany is more female, around 43.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Roland Kaiser.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 78,672 | 0.89× |
| Niedersachsen | 49,923 | 1.27× |
| Bayern | 37,698 | 0.58× |
| Baden-Württemberg | 34,387 | 0.63× |
| Sachsen-Anhalt | 20,935 | 2× |
| Schleswig-Holstein | 20,759 | 1.43× |
| Sachsen | 20,361 | 1.03× |
| Hessen | 17,163 | 0.56× |
| Brandenburg | 15,092 | 1.21× |
| Rheinland-Pfalz | 14,662 | 0.73× |
| Thüringen | 12,244 | 1.19× |
| Mecklenburg-Vorpommern | 12,088 | 1.57× |
| Berlin | 11,166 | 0.62× |
| Hamburg | 7,391 | 0.81× |
| Saarland | 3,558 | 0.72× |
| Bremen | 2,609 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Roland Kaiser | 7.96× | Music & Radio |
| Mary Roos | 14.12× | Music & Radio |
| Reinhard Mey | 8.17× | Music & Radio |
| TV talkshows | 5.96× | Movies & TV |
| Anna Loos | 9.22× | Movies & TV |
| Markus Lanz | 4.2× | Movies & TV |
| German television comedy | 6.32× | Movies & TV |
| Satire | 4.46× | Literature |
| Scooby-Doo | 4.75× | Movies & TV |
| Maite Kelly | 6.17× | Music & Radio |
| Spiegel Online | 1.97× | News |
| Michael Patrick Kelly | 5.77× | Music & Radio |
| Matthias Reim | 5.22× | Music & Radio |
| Rea Garvey | 6.53× | Music & Radio |
| Kastelruther Spatzen | 7.01× | Music & Radio |
| Johannes Oerding | 5.68× | Music & Radio |
| FC Bayern Munich | 1.51× | Sports |
| Udo Lindenberg | 4.16× | Music & Radio |
| Hape Kerkeling | 4.98× | Movies & TV |
| ZDF | 2.13× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.53 |
| Community Orientation | OPEN | 1.3 |
| Pet Ownership | JOY | 1.23 |
| Healthy Lifestyle | BALANCE | 1.18 |
| Tradition | CONSERVATISM | 1.15 |
| DIY Mentality | THRILL | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 92.4% |
| Austria | 4.3% |
| Switzerland | 2.6% |
See NDR Talk Show audiences in other countries
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- Bauer sucht Frau (3,559,258)
Frequently asked questions
How many fans does NDR Talk Show have in Germany?
NDR Talk Show has an estimated audience of 403,192 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of NDR Talk Show fans?
58.6% of NDR Talk Show fans are female, 41.4% are male, with an average age of 43.8 years.
Which brands do NDR Talk Show fans like most?
NDR Talk Show fans show strongest brand affinity for Roland Kaiser (7.96×), Mary Roos (14.12×), and Reinhard Mey (8.17×) over the country average.
Where do NDR Talk Show fans live in Germany?
NDR Talk Show fans in Germany are most concentrated in Nordrhein-Westfalen (reach 78,672), Niedersachsen (reach 49,923), and Bayern (reach 37,698). These three regions account for the largest share of the active audience.
What other brands do NDR Talk Show fans also like?
Beyond NDR Talk Show itself, the audience over-indexes on Mary Roos (14.12×), Reinhard Mey (8.17×), TV talkshows (5.96×), and Anna Loos (9.22×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for NDR Talk Show. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.