A data profile of the people who buy, follow and care about Social group in United Kingdom — modelled from more than twelve digital signal sources. Social group has an estimated audience of 4,824,004 people in United Kingdom.
The average Social group fan in United Kingdom is 41.2 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, East of England.
Top brand affinities include Wikipedia, Political science, Hobby, with strongest over-indexing on Wikipedia (4.28× the country average).
Demographically, the Social group audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Patriotism, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Social group fan in United Kingdom is more female, around 41.2 years old, with strong Patriotism tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Social group profile in United Kingdom.
55.2% are female, 44.8% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 55.2% |
| Male | 44.8% |
| Average age | 41.2 |
| Estimated audience size | 4,824,004 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 25% |
of the worldwide Social group audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 26.8% |
| Italy | 5.6% |
| United Kingdom | 4.2% |
Where the Social group audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~200K | 1.16× | |
| 02 | England | ~3.5M | 1.09× | |
| 03 | East of England | ~500K | 1.07× | |
| 04 | South West | ~400K | 1.06× | |
| 05 | North East | ~200K | 1.01× | |
| 06 | Wales | ~300K | 1.00× | |
| 07 | Northern Ireland | ~100K | 0.99× | |
| 08 | South East | ~600K | 0.97× | |
| 09 | Scotland | ~400K | 0.97× | |
| 10 | Yorkshire and the Humber | ~400K | 0.97× | |
| 11 | East Midlands | ~300K | 0.97× | |
| 12 | North West | ~500K | 0.88× |
The strongest cross-interests of the Social group audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 4.28× | ||
| 02 | Flightradar24 | Travel & Leisure | 4.28× | ||
| 03 | Political science | Business & Career | 4.07× | ||
| 04 | Diabetes mellitus awareness | Health | 3.08× | ||
| 05 | Sketch comedy | Movies & TV | 3.05× | ||
| 06 | Drinking establishment | Food & Beverages | 2.99× | ||
| 07 | Tax refund | Business & Career | 2.91× | ||
| 08 | Adoption | Kids & Family | 2.81× | ||
| 09 | Risk management | Business & Career | 2.80× | ||
| 10 | Satire | Literature | 2.52× | ||
| 11 | Esso | Cars & Mobility | 2.21× | ||
| 12 | Refrigerator | Home & Garden | 1.94× | ||
| 13 | Real property | Home & Garden | 1.94× | ||
| 14 | Mobile home | Cars & Mobility | 1.92× | ||
| 15 | Hobby | Home & Garden | 1.84× | ||
| 16 | William Hill (bookmaker) | Games | 1.74× | ||
| 17 | Betfair | Games | 1.70× | ||
| 18 | Politics | Politics & Society | 1.66× | ||
| 19 | Volunteering | Politics & Society | 1.64× | ||
| 20 | Internet & Social Media | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.50× | |
| Tradition | CONSERVATISM | 1.23× | |
| Convenience Orientation | PREMIUM | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.80× | |
| Design Affinity | PREMIUM | 0.81× | |
| Pet Ownership | JOY | 0.82× |
Social group has an estimated audience of 4,824,004 people in United Kingdom, concentrated in England and South East.
55.2% of Social group fans are female, 44.8% are male, with an average age of 41.2 years.
Social group fans show strongest brand affinity for Wikipedia (4.28×), Political science (4.07×), and Hobby (1.84×) over the country average.
Social group fans in United Kingdom are most concentrated in England (reach ~3.5M), South East (reach ~600K), and East of England (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Social group itself, the audience over-indexes on Political science (4.07×), Hobby (1.84×), Politics (1.66×), and Satire (2.52×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Social group. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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