Rascasse Audience Intelligence

Kart racing Audience in Germany

A data profile of the people who buy, follow and care about Kart racing in Germany — modelled from more than twelve digital signal sources. Kart racing has an estimated audience of 896,857 people in Germany.

#114among Sport in Germany#3377among Topic in Germany#570in Sports

The average Kart racing fan in Germany is 36.2 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Michael Schumacher, Max Verstappen, Lewis Hamilton, with strongest over-indexing on Michael Schumacher (5.34× the country average).

Demographically, the Kart racing audience skews more male with an average age of 36.2, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Kart racing fan in Germany is more male, around 36.2 years old, with strong Need for Security tendencies and a notable affinity for Michael Schumacher.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kart racing profile in Germany.

Audience size
897K
in Germany
Gender
25.2%♀
74.8% male
Age
36.2
average years
Country rank
#7153
Topic in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kart racing fans

25.2% are female, 74.8% are male, average age 36.2.

Fig. 02

Gender split

25.2%
Female
74.8%
Male
Demographic split for Kart racing audience in Germany
MetricValue
Female25.2%
Male74.8%
Average age36.2
Estimated audience size896,857
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the Kart racing audience in Germany
Age bracketShare%
16-1928%
20-2920%
30-3919%
40-4919%
50+14%
Fig. 04

Worldwide distribution

4.3%

of the worldwide Kart racing audience comes from Germany.

Worldwide audience distribution share by country for Kart racing
CountryShare
United States21.3%
Italy8.1%
United Kingdom6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kart racing audience in Germany is strongest.

Fig. 05

Top regions by affinity

Kart racing fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~10K1.12×
02Bremen~8K1.09×
03Nordrhein-Westfalen~200K1.05×
04Bayern~200K1.05×
05Rheinland-Pfalz~50K1.03×
06Hessen~70K1.01×
07Sachsen~40K1.01×
08Thüringen~20K1.00×
09Sachsen-Anhalt~20K0.99×
10Mecklenburg-Vorpommern~20K0.99×
11Baden-Württemberg~100K0.96×
12Berlin~40K0.96×
13Hamburg~20K0.96×
14Schleswig-Holstein~30K0.95×
15Brandenburg~30K0.95×
16Niedersachsen~80K0.89×
Fig. 06

Affinity by region

Affinity by region — Kart racing, Germany
0.89×1.00×1.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kart racing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kart racing audience
#·InterestCategoryAffinity×
01NASCARSports8.18×
02Max VerstappenSports7.60×
03Fernando AlonsoSports7.48×
04Red Bull RacingSports7.22×
05Lewis HamiltonSports6.53×
06Michael SchumacherSports5.34×
07Drag racingCars & Mobility4.80×
08Mick SchumacherSports4.08×
09All-terrain vehicleCars & Mobility3.38×
10Motorcycle helmetCars & Mobility3.37×
11Auto maintenanceCars & Mobility2.94×
12Motorcycle racingCars & Mobility2.69×
13Formula OneSports2.65×
14TireCars & Mobility2.56×
15Auto mechanicCars & Mobility2.46×
16EngineCars & Mobility2.43×
17Used carCars & Mobility2.40×
18HornbachShopping1.72×
19Motor vehicleCars & Mobility1.67×
20AutoScout24Cars & Mobility1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kart racing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kart racing audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.33×
PatriotismCONSERVATISM1.30×
Risk AppetiteTHRILL1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kart racing audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.61×
SustainabilityBALANCE0.63×
IndividualismJOY0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kart racing have in Germany?

Kart racing has an estimated audience of 896,857 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Kart racing fans?

25.2% of Kart racing fans are female, 74.8% are male, with an average age of 36.2 years.

03

Which brands do Kart racing fans like most?

Kart racing fans show strongest brand affinity for Michael Schumacher (5.34×), Max Verstappen (7.6×), and Lewis Hamilton (6.53×) over the country average.

04

Where do Kart racing fans live in Germany?

Kart racing fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Kart racing fans also like?

Beyond Kart racing itself, the audience over-indexes on Max Verstappen (7.6×), Lewis Hamilton (6.53×), Red Bull Racing (7.22×), and Drag racing (4.8×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in Germany

See Kart racing audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Kart racing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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