Kart racing Audience in Germany
Kart racing has an estimated audience of 896,857 people in Germany. 25.2% are female, 74.8% are male, average age 36.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Michael Schumacher, Max Verstappen, Lewis Hamilton, Red Bull Racing, Drag racing.
The average Kart racing fan in Germany is 36.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Michael Schumacher, Max Verstappen, Lewis Hamilton, with strongest over-indexing on Michael Schumacher (5.34× the country average). Demographically, the Kart racing audience skews more male with an average age of 36.2, and over-indexes on personality traits such as Risk Appetite, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Kart racing fans
| Metric | Value |
|---|---|
| Female | 25.2% |
| Male | 74.8% |
| Average age | 36.2 |
| Estimated audience size | 896,857 |
Audience persona
The typical Kart racing fan in Germany is more male, around 36.2 years old, with strong Risk Appetite tendencies and a notable affinity for Michael Schumacher.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 228,624 | 1.17× |
| Bayern | 154,004 | 1.07× |
| Baden-Württemberg | 118,802 | 0.97× |
| Hessen | 69,198 | 1.01× |
| Niedersachsen | 69,051 | 0.79× |
| Rheinland-Pfalz | 49,419 | 1.1× |
| Sachsen | 44,514 | 1.01× |
| Berlin | 38,165 | 0.95× |
| Schleswig-Holstein | 26,278 | 0.82× |
| Brandenburg | 22,982 | 0.83× |
| Sachsen-Anhalt | 20,202 | 0.87× |
| Thüringen | 19,778 | 0.87× |
| Hamburg | 18,216 | 0.9× |
| Mecklenburg-Vorpommern | 15,888 | 0.93× |
| Saarland | 15,794 | 1.43× |
| Bremen | 13,604 | 1.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Michael Schumacher | 5.34× | Sports |
| Max Verstappen | 7.6× | Sports |
| Lewis Hamilton | 6.53× | Sports |
| Red Bull Racing | 7.22× | Sports |
| Drag racing | 4.8× | Cars & Mobility |
| Formula One | 2.65× | Sports |
| Used car | 2.4× | Cars & Mobility |
| Tire | 2.56× | Cars & Mobility |
| NASCAR | 8.18× | Sports |
| Engine | 2.43× | Cars & Mobility |
| Motorcycle racing | 2.69× | Cars & Mobility |
| Auto maintenance | 2.94× | Cars & Mobility |
| Mick Schumacher | 4.08× | Sports |
| Motor vehicle | 1.67× | Cars & Mobility |
| Motorcycle helmet | 3.37× | Cars & Mobility |
| All-terrain vehicle | 3.38× | Cars & Mobility |
| Hornbach | 1.72× | Shopping |
| AutoScout24 | 1.66× | Cars & Mobility |
| Fernando Alonso | 7.48× | Sports |
| Auto mechanic | 2.46× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.51 |
| Sustainability | BALANCE | 1.21 |
| Patriotism | CONSERVATISM | 1.15 |
| Luxury Orientation | PREMIUM | 1.12 |
| Sports Activity | POWER | 1.07 |
| DIY Mentality | THRILL | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.3% |
| Italy | 8.2% |
| United Kingdom | 6.6% |
See Kart racing audiences in other countries
More Sport audiences in Germany
- Soccer (21,821,139)
- American football (15,078,573)
- Basketball (12,761,477)
- Golf (11,418,178)
- Swimming (9,658,593)
Frequently asked questions
How many fans does Kart racing have in Germany?
Kart racing has an estimated audience of 896,857 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Kart racing fans?
25.2% of Kart racing fans are female, 74.8% are male, with an average age of 36.2 years.
Which brands do Kart racing fans like most?
Kart racing fans show strongest brand affinity for Michael Schumacher (5.34×), Max Verstappen (7.6×), and Lewis Hamilton (6.53×) over the country average.
Where do Kart racing fans live in Germany?
Kart racing fans in Germany are most concentrated in Nordrhein-Westfalen (reach 228,624), Bayern (reach 154,004), and Baden-Württemberg (reach 118,802). These three regions account for the largest share of the active audience.
What other brands do Kart racing fans also like?
Beyond Kart racing itself, the audience over-indexes on Max Verstappen (7.6×), Lewis Hamilton (6.53×), Red Bull Racing (7.22×), and Drag racing (4.8×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kart racing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.