Kart racing Audience in United States

Kart racing logo

Kart racing has an estimated audience of 4,450,347 people in United States. 29.7% are female, 70.3% are male, average age 37.7. Top regions: California, Texas, Florida. Top brand affinities: AutoZone, Lewis Hamilton, Online shopping, Max Verstappen, All-terrain vehicle.

The average Kart racing fan in United States is 37.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include AutoZone, Lewis Hamilton, Online shopping, with strongest over-indexing on AutoZone (3.07× the country average). Demographically, the Kart racing audience skews more male with an average age of 37.7, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Sport

Demographics of Kart racing fans

Demographic split for Kart racing audience in United States
MetricValue
Female29.7%
Male70.3%
Average age37.7
Estimated audience size4,450,347

Audience persona

The typical Kart racing fan in United States is more male, around 37.7 years old, with strong Risk Appetite tendencies and a notable affinity for AutoZone.

Top regions in United States

Top regions ranked by reach for Kart racing in United States
RegionReachAffinity
California635,1451.3×
Texas503,3621.32×
Florida348,0591.16×
New York247,6921×
Arizona198,4402.18×
North Carolina169,4031.27×
Georgia165,7521.21×
Pennsylvania145,2220.97×
Michigan142,4081.22×
Illinois136,6620.92×
Ohio132,1270.96×
New Jersey127,1481.12×
Tennessee106,3621.19×
Virginia105,6300.97×
Washington104,4661.17×
Massachusetts97,6711.11×
Indiana91,3661.12×
Colorado82,5161.18×
Missouri78,1221.09×
South Carolina72,0901.08×
Alabama67,2851.08×
Maryland67,0700.88×
Minnesota61,3680.96×
Louisiana58,8511.03×
Oregon58,6381.15×
Utah57,8211.45×
Nevada54,8821.28×
Wisconsin54,3450.81×
Oklahoma52,8181.07×
Kentucky51,6730.93×
Connecticut44,9781.01×
Arkansas40,9051.12×
Kansas33,1900.95×
Mississippi30,2170.82×
Iowa29,4260.8×
Idaho29,0691.3×
New Mexico18,1150.81×
Nebraska17,2520.77×
West Virginia15,7390.76×
Hawaii15,4560.81×
New Hampshire13,2130.75×
Rhode Island12,2860.87×
Maine12,0430.76×
Delaware9,7330.79×
Montana7,7500.63×
North Dakota6,9520.76×
South Dakota6,8850.67×
Washington, District of Columbia6,7220.5×
Vermont6,2750.8×
Alaska5,0380.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kart racing audience
BrandAffinityCategory
AutoZone3.07×Cars & Mobility
Lewis Hamilton8.69×Sports
Online shopping1.75×Shopping
Max Verstappen8.05×Sports
All-terrain vehicle3.63×Cars & Mobility
O'Reilly Auto Parts3.2×Cars & Mobility
Haul truck3.7×Cars & Mobility
Motorcycle racing3.08×Cars & Mobility
Dump truck3.26×Cars & Mobility
Advance Auto Parts2.91×Cars & Mobility
Formula One car12.23×Cars & Mobility
MotoGP4.36×Sports
Motor vehicle1.69×Cars & Mobility
Drag racing3.21×Cars & Mobility
Tire2.29×Cars & Mobility
Used car2.07×Cars & Mobility
Commercial vehicle2.53×Cars & Mobility
NASCAR2.6×Sports
Hand tool2.11×Home & Garden
Wheel1.92×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kart racing audience
TraitClusterScore
Risk AppetiteTHRILL2.87
Luxury OrientationPREMIUM1.88
Early Adopter MentalityPOWER1.46
Family OrientationCONSERVATISM1.36
DIY MentalityTHRILL1.32
Sports ActivityPOWER1.32

Worldwide distribution

Worldwide audience distribution share by country for Kart racing
CountryShare
United States21.3%
Italy8.2%
United Kingdom6.6%

See Kart racing audiences in other countries

More Sport audiences in United States

Frequently asked questions

How many fans does Kart racing have in United States?

Kart racing has an estimated audience of 4,450,347 people in United States, concentrated in California and Texas.

What is the gender split and age of Kart racing fans?

29.7% of Kart racing fans are female, 70.3% are male, with an average age of 37.7 years.

Which brands do Kart racing fans like most?

Kart racing fans show strongest brand affinity for AutoZone (3.07×), Lewis Hamilton (8.69×), and Online shopping (1.75×) over the country average.

Where do Kart racing fans live in United States?

Kart racing fans in United States are most concentrated in California (reach 635,145), Texas (reach 503,362), and Florida (reach 348,059). These three regions account for the largest share of the active audience.

What other brands do Kart racing fans also like?

Beyond Kart racing itself, the audience over-indexes on Lewis Hamilton (8.69×), Online shopping (1.75×), Max Verstappen (8.05×), and All-terrain vehicle (3.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kart racing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.