Rascasse Audience Intelligence

Kart racing Audience in United States

A data profile of the people who buy, follow and care about Kart racing in United States — modelled from more than twelve digital signal sources. Kart racing has an estimated audience of 4,450,347 people in United States.

#107among Sport in United States#4055among Topic in United States#630in Sports

The average Kart racing fan in United States is 37.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include AutoZone, Lewis Hamilton, Online shopping, with strongest over-indexing on AutoZone (3.07× the country average).

Demographically, the Kart racing audience skews more male with an average age of 37.7, and over-indexes on personality traits such as Need for Security, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kart racing fan in United States is more male, around 37.7 years old, with strong Need for Security tendencies and a notable affinity for AutoZone.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kart racing profile in United States.

Audience size
4.5M
in United States
Gender
29.7%♀
70.3% male
Age
37.7
average years
Country rank
#7355
Topic in United States
Fig. 01

Search interest · 12-month trend

-38%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kart racing fans

29.7% are female, 70.3% are male, average age 37.7.

Fig. 02

Gender split

29.7%
Female
70.3%
Male
Demographic split for Kart racing audience in United States
MetricValue
Female29.7%
Male70.3%
Average age37.7
Estimated audience size4,450,347
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Kart racing audience in United States
Age bracketShare%
16-1922%
20-2920%
30-3922%
40-4920%
50+16%
Fig. 04

Worldwide distribution

21.3%

of the worldwide Kart racing audience comes from United States.

Worldwide audience distribution share by country for Kart racing
CountryShare
United States21.3%
Italy8.1%
United Kingdom6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kart racing audience in United States is strongest.

Fig. 05

Top regions by affinity

Kart racing fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~200K2.19×
02Utah~60K1.40×
03Texas~500K1.22×
04Washington~100K1.19×
05Colorado~80K1.19×
06Georgia~200K1.15×
07California~600K1.13×
08Alabama~70K1.12×
09Tennessee~100K1.11×
10Oregon~60K1.11×
11North Carolina~100K1.09×
12Florida~300K1.08×
13Missouri~80K1.08×
14Idaho~20K1.07×
15Indiana~90K1.06×
16Oklahoma~50K1.06×
17Michigan~100K1.05×
18New Jersey~100K1.04×
19Nevada~40K1.04×
20Massachusetts~90K1.03×
21Arkansas~40K1.02×
22South Carolina~70K1.01×
23Louisiana~60K1.01×
24Kentucky~60K1.00×
25West Virginia~20K1.00×
26Connecticut~40K0.99×
27Kansas~30K0.99×
28North Dakota~9K0.99×
29Vermont~8K0.97×
30Hawaii~20K0.96×
31Rhode Island~10K0.96×
32South Dakota~10K0.96×
33New Mexico~20K0.95×
34Maine~20K0.95×
35Alaska~9K0.95×
36Ohio~100K0.94×
37Virginia~100K0.94×
38Mississippi~30K0.94×
39Iowa~30K0.94×
40Delaware~10K0.94×
41New York~200K0.93×
42New Hampshire~20K0.93×
43Pennsylvania~100K0.92×
44Illinois~100K0.92×
45Montana~10K0.92×
46Minnesota~60K0.91×
47Nebraska~20K0.89×
48Maryland~70K0.88×
49Washington, District of Columbia~10K0.87×
50Wisconsin~60K0.86×
Fig. 06

Affinity by region

Affinity by region — Kart racing, United States
0.86×1.00×2.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kart racing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kart racing audience
#·InterestCategoryAffinity×
01Formula One carCars & Mobility12.23×
02Lewis HamiltonSports8.69×
03Max VerstappenSports8.05×
04MotoGPSports4.36×
05Kyle BuschSports4.11×
06Haul truckCars & Mobility3.70×
07All-terrain vehicleCars & Mobility3.63×
08Dump truckCars & Mobility3.26×
09Drag racingCars & Mobility3.21×
10O'Reilly Auto PartsCars & Mobility3.20×
11Motorcycle racingCars & Mobility3.08×
12AutoZoneCars & Mobility3.07×
13Advance Auto PartsCars & Mobility2.91×
14Formula OneSports2.89×
15NASCARSports2.60×
16Commercial vehicleCars & Mobility2.53×
17TireCars & Mobility2.29×
18Used carCars & Mobility2.07×
19Online shoppingShopping1.75×
20Motor vehicleCars & Mobility1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kart racing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kart racing audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.46×
Risk AppetiteTHRILL1.45×
Family OrientationCONSERVATISM1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kart racing audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.62×
IndulgenceJOY0.69×
MindfulnessBALANCE0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kart racing have in United States?

Kart racing has an estimated audience of 4,450,347 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Kart racing fans?

29.7% of Kart racing fans are female, 70.3% are male, with an average age of 37.7 years.

03

Which brands do Kart racing fans like most?

Kart racing fans show strongest brand affinity for AutoZone (3.07×), Lewis Hamilton (8.69×), and Online shopping (1.75×) over the country average.

04

Where do Kart racing fans live in United States?

Kart racing fans in United States are most concentrated in California (reach ~600K), Texas (reach ~500K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Kart racing fans also like?

Beyond Kart racing itself, the audience over-indexes on Lewis Hamilton (8.69×), Online shopping (1.75×), Max Verstappen (8.05×), and Kyle Busch (4.11×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in United States

See Kart racing audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Kart racing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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