A data profile of the people who buy, follow and care about Plumbing fixture in Germany — modelled from more than twelve digital signal sources. Plumbing fixture has an estimated audience of 259,724 people in Germany.
Plumbing fixture has an estimated audience of 259,724 people in Germany. 41.1% are female, 58.9% are male, average age 45.8. Top brand affinities: Window blind, HVAC, Petroleum industry, Chandelier, Solar cell.
Top brand affinities include Window blind, HVAC, Petroleum industry, with strongest over-indexing on Window blind (21.79× the country average).
Demographically, the Plumbing fixture audience skews more male with an average age of 45.8, and over-indexes on personality traits such as DIY Mentality, Quality Awareness.
The typical Plumbing fixture fan in Germany is more male, around 45.8 years old, with strong DIY Mentality tendencies and a notable affinity for Window blind.
The key figures that characterise the Plumbing fixture profile in Germany.
41.1% are female, 58.9% are male, average age 45.8.
| Metric | Value |
|---|---|
| Female | 41.1% |
| Male | 58.9% |
| Average age | 45.8 |
| Estimated audience size | 259,724 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 12% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 35% |
of the worldwide Plumbing fixture audience comes from Germany.
| Country | Share |
|---|---|
| United States | 30.4% |
| United Kingdom | 7.2% |
| India | 4.6% |
The strongest cross-interests of the Plumbing fixture audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Chandelier | Home & Garden | 30.12× | ||
| 02 | Petroleum industry | Business & Career | 25.70× | ||
| 03 | Window blind | Home & Garden | 21.79× | ||
| 04 | Jonah Hill | Movies & TV | 20.00× | ||
| 05 | Jimmy Kimmel | Movies & TV | 14.42× | ||
| 06 | Volkswagen Beetle | Cars & Mobility | 11.68× | ||
| 07 | HVAC | Home & Garden | 10.96× | ||
| 08 | Solar cell | Home & Garden | 9.49× | ||
| 09 | Sandra Bullock | Movies & TV | 7.51× | ||
| 10 | DeWalt | Home & Garden | 7.38× | ||
| 11 | Natural gas | Cars & Mobility | 6.71× | ||
| 12 | Starter home | Home & Garden | 6.19× | ||
| 13 | Plumbing | Home & Garden | 5.69× | ||
| 14 | Kitchenware | Home & Garden | 5.63× | ||
| 15 | Würth | Home & Garden | 5.59× | ||
| 16 | First-time home buyer grant | Home & Garden | 5.37× | ||
| 17 | Terraced house | Home & Garden | 4.38× | ||
| 18 | Garden centre | Home & Garden | 3.70× | ||
| 19 | Efficient energy use | Technology & Electronics | 3.65× | ||
| 20 | Do it yourself (DIY) | Home & Garden | 3.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 2.69× | |
| Quality Awareness | PREMIUM | 2.24× | |
| Convenience Orientation | PREMIUM | 1.60× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.74× | |
| Mindfulness | BALANCE | 0.80× | |
| Social Media Usage | JOY | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Plumbing fixture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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