Plumbing fixture Audience in Germany
Plumbing fixture has an estimated audience of 259,724 people in Germany. 41.1% are female, 58.9% are male, average age 45.8. Top brand affinities: Artistic inspiration, Progressive rock, Ich + Ich, Fairy godmother, Mothercare.
Top brand affinities include Artistic inspiration, Progressive rock, Ich + Ich, with strongest over-indexing on Artistic inspiration (3.5× the country average). Demographically, the Plumbing fixture audience skews more male with an average age of 45.8, and over-indexes on personality traits such as DIY Mentality, Quality Awareness.
Category: Home & Garden · Type: Topic
Demographics of Plumbing fixture fans
| Metric | Value |
|---|---|
| Female | 41.1% |
| Male | 58.9% |
| Average age | 45.8 |
| Estimated audience size | 259,724 |
Audience persona
The typical Plumbing fixture fan in Germany is more male, around 45.8 years old, with strong DIY Mentality tendencies and a notable affinity for Artistic inspiration.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Artistic inspiration | 3.5× | Arts & Culture |
| Progressive rock | 2.82× | Music & Radio |
| Ich + Ich | 20× | Music & Radio |
| Fairy godmother | 25.93× | Literature |
| Mothercare | 2.36× | Kids & Family |
| KLIX (AM) | 3× | Music & Radio |
| Israel | 2.26× | Travel & Leisure |
| Indigenous Australian art | 6.55× | Arts & Culture |
| Unique Gifts | 1.52× | Shopping |
| Regional styles of Mexican music | 7.78× | Music & Radio |
| Oral, Kazakhstan | 7.99× | Travel & Leisure |
| Urban horticulture | 1.59× | Home & Garden |
| Rhodiola | 8.6× | Health |
| For Honor | 13.54× | Games |
| Stucco | 2.15× | Home & Garden |
| Minestrone | 2.11× | Food & Beverages |
| Eindhoven | 1.73× | Travel & Leisure |
| Škoda Kodiaq | 1.6× | Cars & Mobility |
| Jesolo | 5.7× | Travel & Leisure |
| Natural rubber | 1.57× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 3.16 |
| Quality Awareness | PREMIUM | 2.51 |
| Sustainability | BALANCE | 1.98 |
| Design Affinity | PREMIUM | 1.81 |
| Early Adopter Mentality | POWER | 1.79 |
| Convenience Orientation | PREMIUM | 1.5 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.4% |
| United Kingdom | 7.2% |
| India | 4.6% |
See Plumbing fixture audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Plumbing fixture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.