Plumbing fixture Audience in Germany
Plumbing fixture has an estimated audience of 259,724 people in Germany. 41.1% are female, 58.9% are male, average age 45.8. Top brand affinities: JACK & JONES, Window blind, Bathtub, Chandelier, Jonah Hill.
Top brand affinities include JACK & JONES, Window blind, Bathtub, with strongest over-indexing on JACK & JONES (75.56× the country average). Demographically, the Plumbing fixture audience skews more male with an average age of 45.8, and over-indexes on personality traits such as DIY Mentality, Quality Awareness.
Category: Home & Garden · Type: Topic
Demographics of Plumbing fixture fans
| Metric | Value |
|---|---|
| Female | 41.1% |
| Male | 58.9% |
| Average age | 45.8 |
| Estimated audience size | 259,724 |
Audience persona
The typical Plumbing fixture fan in Germany is more male, around 45.8 years old, with strong DIY Mentality tendencies and a notable affinity for JACK & JONES.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| JACK & JONES | 75.56× | Fashion & Accessoires |
| Window blind | 22.35× | Home & Garden |
| Bathtub | 12.96× | Beauty & Wellness |
| Chandelier | 25.93× | Home & Garden |
| Jonah Hill | 20× | Movies & TV |
| Do it yourself (DIY) | 3.52× | Home & Garden |
| Efficient energy use | 5.12× | Technology & Electronics |
| HVAC | 6.4× | Home & Garden |
| Kitchenware | 5.44× | Home & Garden |
| Obi (store) | 2.72× | Shopping |
| Jimmy Kimmel | 12.22× | Movies & TV |
| Property finder | 4.72× | Home & Garden |
| Petroleum industry | 12.68× | Business & Career |
| BMW X5 | 9.59× | Cars & Mobility |
| DeWalt | 8.71× | Home & Garden |
| Garden centre | 4.11× | Home & Garden |
| Sandra Bullock | 6.9× | Movies & TV |
| Terraced house | 4.66× | Home & Garden |
| IKEA | 2.22× | Home & Garden |
| Solar cell | 5.52× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 3.16 |
| Quality Awareness | PREMIUM | 2.51 |
| Sustainability | BALANCE | 1.98 |
| Design Affinity | PREMIUM | 1.81 |
| Early Adopter Mentality | POWER | 1.79 |
| Convenience Orientation | PREMIUM | 1.5 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.4% |
| United Kingdom | 7.2% |
| India | 4.6% |
See Plumbing fixture audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Plumbing fixture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.