Grand Theft Auto (series) Audience in United States
Grand Theft Auto (series) has an estimated audience of 4,292,304 people in United States. 39.2% are female, 60.8% are male, average age 34.7. Top brand affinities: Grand Theft Auto V, Kia Sportage, League of Legends, Los Angeles Dodgers, Houston Astros.
Top brand affinities include Grand Theft Auto V, Kia Sportage, League of Legends, with strongest over-indexing on Grand Theft Auto V (40× the country average). Demographically, the Grand Theft Auto (series) audience skews more male with an average age of 34.7, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity.
Category: Games · Type: Video / Board Game · Subtype: Shooter
Demographics of Grand Theft Auto (series) fans
| Metric | Value |
|---|---|
| Female | 39.2% |
| Male | 60.8% |
| Average age | 34.7 |
| Estimated audience size | 4,292,304 |
Audience persona
The typical Grand Theft Auto (series) fan in United States is more male, around 34.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Grand Theft Auto V.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Grand Theft Auto V | 40× | Games |
| Kia Sportage | 49.29× | Cars & Mobility |
| League of Legends | 16.76× | Games |
| Los Angeles Dodgers | 10.26× | Sports |
| Houston Astros | 12.01× | Sports |
| Lewis Hamilton | 16.85× | Sports |
| Call of Duty | 10.41× | Games |
| Honda HR-V | 32.86× | Cars & Mobility |
| Counter-Strike: Global Offensive | 13.75× | Games |
| Crazy, Stupid, Love. | 20× | Movies & TV |
| Pre-school playgroup | 36.72× | Kids & Family |
| Superman | 2.62× | Movies & TV |
| The Legend of Zelda | 9.64× | Games |
| Millie Bobby Brown | 6.44× | Movies & TV |
| Minecraft | 7.94× | Games |
| Computer hardware | 5.35× | Technology & Electronics |
| Xbox | 6.49× | Games |
| Liverpool F.C. | 9.2× | Sports |
| Electronic sports | 8.26× | Sports |
| Jeep Grand Cherokee | 8.57× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.93 |
| LGBTQ+ Identity | OPEN | 1.88 |
| Indulgence | JOY | 1.8 |
| Pet Ownership | JOY | 1.65 |
| Luxury Orientation | PREMIUM | 1.42 |
| Extroversion | THRILL | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.6% |
| India | 6.9% |
| Brazil | 6.8% |
See Grand Theft Auto (series) audiences in other countries
- Grand Theft Auto (series) — Germany
- Grand Theft Auto (series) — United Kingdom
- Grand Theft Auto (series) — France
- Grand Theft Auto (series) — Italy
- Grand Theft Auto (series) — Spain
- Grand Theft Auto (series) — Brazil
- Grand Theft Auto (series) — Japan
- Grand Theft Auto (series) — South Korea
- Grand Theft Auto (series) — India
More Shooter audiences in United States
- Fortnite (21,111,782)
- Call of Duty (16,541,098)
- Counter-Strike: Global Offensive (8,281,970)
- Call of Duty (6,858,354)
- Grand Theft Auto V (6,351,521)
How to read this data
Audience size is the estimated number of people in United States who actively search for Grand Theft Auto (series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.