Rascasse Audience Intelligence

Grand Theft Auto (series) Audience in United States

A data profile of the people who buy, follow and care about Grand Theft Auto (series) in United States — modelled from more than twelve digital signal sources. Grand Theft Auto (series) has an estimated audience of 4,296,985 people in United States.

#9among Shooter in United States#52among Video / Board Game in United States#145in Games

The average Grand Theft Auto (series) fan in United States is 34.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Grand Theft Auto V, League of Legends, Crazy, Stupid, Love., with strongest over-indexing on Grand Theft Auto V (30.74× the country average).

Demographically, the Grand Theft Auto (series) audience skews more male with an average age of 34.7, and over-indexes on personality traits such as Indulgence, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Grand Theft Auto (series) fan in United States is more male, around 34.7 years old, with strong Indulgence tendencies and a notable affinity for Grand Theft Auto V.

Category: Games · Type: Video / Board Game · Subtype: Shooter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Grand Theft Auto (series) profile in United States.

Audience size
4.3M
in United States
Gender
39.2%♀
60.8% male
Age
34.7
average years
Country rank
#7572
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Grand Theft Auto (series) fans

39.2% are female, 60.8% are male, average age 34.7.

Fig. 02

Gender split

39.2%
Female
60.8%
Male
Demographic split for Grand Theft Auto (series) audience in United States
MetricValue
Female39.2%
Male60.8%
Average age34.7
Estimated audience size4,296,985
Fig. 03

Age distribution

Ø 34.7
average years
Age distribution of the Grand Theft Auto (series) audience in United States
Age bracketShare%
16-1931%
20-2923%
30-3917%
40-4915%
50+14%
Fig. 04

Worldwide distribution

34.1%

of the worldwide Grand Theft Auto (series) audience comes from United States.

Worldwide audience distribution share by country for Grand Theft Auto (series)
CountryShare
United States34.1%
India6.8%
Brazil6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Grand Theft Auto (series) audience in United States is strongest.

Fig. 05

Top regions by affinity

Grand Theft Auto (series) fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~90K1.62×
02Arkansas~50K1.49×
03Mississippi~50K1.42×
04Alabama~80K1.40×
05Kentucky~70K1.28×
06Georgia~200K1.25×
07Texas~400K1.19×
08Ohio~200K1.17×
09South Carolina~80K1.17×
10California~500K1.16×
11North Carolina~100K1.16×
12Illinois~200K1.15×
13Indiana~90K1.12×
14Oklahoma~50K1.10×
15New York~200K1.04×
16Pennsylvania~100K1.04×
17West Virginia~20K1.04×
18Virginia~100K1.03×
19Missouri~70K1.03×
20Nevada~40K1.02×
21Michigan~100K1.01×
22South Dakota~10K1.01×
23Maryland~70K1.00×
24Florida~300K0.99×
25New Jersey~100K0.99×
26Oregon~50K0.97×
27Kansas~30K0.97×
28Arizona~80K0.96×
29Tennessee~80K0.96×
30New Mexico~20K0.96×
31Delaware~10K0.96×
32Washington~80K0.95×
33Connecticut~40K0.95×
34Nebraska~20K0.94×
35Rhode Island~10K0.92×
36North Dakota~8K0.92×
37Wisconsin~60K0.88×
38Iowa~30K0.87×
39Massachusetts~70K0.86×
40Alaska~8K0.84×
41Idaho~20K0.82×
42Minnesota~50K0.81×
43New Hampshire~10K0.78×
44Vermont~6K0.78×
45Utah~30K0.77×
46Hawaii~10K0.77×
47Washington, District of Columbia~10K0.77×
48Colorado~50K0.76×
49Maine~10K0.76×
50Montana~9K0.76×
Fig. 06

Affinity by region

Affinity by region — Grand Theft Auto (series), United States
0.76×1.00×1.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Grand Theft Auto (series) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Grand Theft Auto (series) audience
#·InterestCategoryAffinity×
01Grand Theft Auto VGames30.74×
02Crazy, Stupid, Love.Movies & TV20.00×
03Humanoid robotTechnology & Electronics20.00×
04Tom Clancy's Rainbow Six SiegeGames17.71×
05League of LegendsGames12.55×
06Counter-Strike: Global OffensiveGames10.93×
07Open worldGames10.20×
08Lewis HamiltonSports7.53×
09Call of DutyGames6.81×
10Shōnen mangaLiterature5.93×
11XboxGames5.80×
12Epic GamesGames5.33×
13Millie Bobby BrownMovies & TV4.79×
14Computer hardwareTechnology & Electronics4.70×
15Role-playing gamesGames4.44×
16Action gamesGames4.31×
17Mixed martial artsSports3.14×
18SupermanMovies & TV2.94×
19Mobile gameGames2.84×
20Trader Joe'sShopping2.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Grand Theft Auto (series) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Grand Theft Auto (series) audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.49×
PatriotismCONSERVATISM2.03×
Early Adopter MentalityPOWER1.94×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Grand Theft Auto (series) audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.60×
SpiritualityBALANCE0.73×
SustainabilityBALANCE0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Grand Theft Auto (series) have in United States?

Grand Theft Auto (series) has an estimated audience of 4,296,985 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Grand Theft Auto (series) fans?

39.2% of Grand Theft Auto (series) fans are female, 60.8% are male, with an average age of 34.7 years.

03

Which brands do Grand Theft Auto (series) fans like most?

Grand Theft Auto (series) fans show strongest brand affinity for Grand Theft Auto V (30.74×), League of Legends (12.55×), and Crazy, Stupid, Love. (20×) over the country average.

04

Where do Grand Theft Auto (series) fans live in United States?

Grand Theft Auto (series) fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Grand Theft Auto (series) fans also like?

Beyond Grand Theft Auto (series) itself, the audience over-indexes on League of Legends (12.55×), Crazy, Stupid, Love. (20×), Superman (2.94×), and Counter-Strike: Global Offensive (10.93×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Grand Theft Auto (series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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