Grand Theft Auto (series) Audience in United States
Grand Theft Auto (series) has an estimated audience of 4,292,304 people in United States. 39.2% are female, 60.8% are male, average age 34.7. Top brand affinities: Elsword, Combat sport, Monogram, Tezz, Zach Ertz.
Top brand affinities include Elsword, Combat sport, Monogram, with strongest over-indexing on Elsword (49.29× the country average). Demographically, the Grand Theft Auto (series) audience skews more male with an average age of 34.7, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity.
Category: Games · Type: Video / Board Game · Subtype: Shooter
Demographics of Grand Theft Auto (series) fans
| Metric | Value |
|---|---|
| Female | 39.2% |
| Male | 60.8% |
| Average age | 34.7 |
| Estimated audience size | 4,292,304 |
Audience persona
The typical Grand Theft Auto (series) fan in United States is more male, around 34.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Elsword.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Elsword | 49.29× | Games |
| Combat sport | 4.51× | Sports |
| Monogram | 5.56× | Home & Garden |
| Tezz | 10.1× | Movies & TV |
| Zach Ertz | 10.87× | Sports |
| Natural rubber | 2.52× | Cars & Mobility |
| Home construction | 1.62× | Home & Garden |
| Hog Hunting | 2.83× | Sports |
| Bank account | 2.04× | Business & Career |
| N1 road (South Africa) | 3.26× | Travel & Leisure |
| Wikia | 2.5× | Internet & Social Media |
| Acoustic music | 3.34× | Music & Radio |
| Google Photos | 1.66× | Technology & Electronics |
| Notre Dame Fighting Irish football | 3.41× | Sports |
| Racing | 1.67× | Cars & Mobility |
| Captain America (1990 film) | 2.82× | Movies & TV |
| Home staging | 3.26× | Home & Garden |
| MULIA | 10.59× | Travel & Leisure |
| Harmony Korine | 6.6× | Movies & TV |
| Consequence (rapper) | 3.71× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.93 |
| LGBTQ+ Identity | OPEN | 1.88 |
| Indulgence | JOY | 1.8 |
| Pet Ownership | JOY | 1.65 |
| Luxury Orientation | PREMIUM | 1.42 |
| Extroversion | THRILL | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.6% |
| India | 6.9% |
| Brazil | 6.8% |
See Grand Theft Auto (series) audiences in other countries
- Grand Theft Auto (series) — Germany
- Grand Theft Auto (series) — United Kingdom
- Grand Theft Auto (series) — France
- Grand Theft Auto (series) — Italy
- Grand Theft Auto (series) — Spain
- Grand Theft Auto (series) — Brazil
- Grand Theft Auto (series) — Japan
- Grand Theft Auto (series) — South Korea
- Grand Theft Auto (series) — India
More Shooter audiences in United States
- Fortnite (21,111,782)
- Call of Duty (16,541,098)
- Counter-Strike: Global Offensive (8,281,970)
- Call of Duty (6,858,354)
- Grand Theft Auto V (6,351,521)
How to read this data
Audience size is the estimated number of people in United States who actively search for Grand Theft Auto (series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.