Open world Audience in United States

Open world logo

Open world has an estimated audience of 6,163,898 people in United States. 34.0% are female, 66.0% are male, average age 30.8. Top regions: California, Texas, Florida. Top brand affinities: Action role-playing game, Superman, Humour, Twitch, Mobile game.

The average Open world fan in United States is 30.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Action role-playing game, Superman, Humour, with strongest over-indexing on Action role-playing game (7.77× the country average). Demographically, the Open world audience skews more male with an average age of 30.8, and over-indexes on personality traits such as LGBTQ+ Identity, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Topic · Subtype: Gaming genre

Demographics of Open world fans

Demographic split for Open world audience in United States
MetricValue
Female34.0%
Male66.0%
Average age30.8
Estimated audience size6,163,898

Audience persona

The typical Open world fan in United States is more male, around 30.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Action role-playing game.

Top regions in United States

Top regions ranked by reach for Open world in United States
RegionReachAffinity
California813,6481.2×
Texas518,1590.98×
Florida355,9070.85×
New York325,3980.94×
Washington205,4651.66×
Georgia186,0320.98×
Illinois184,0580.9×
Ohio177,6050.94×
North Carolina173,7170.94×
Virginia171,6861.14×
Pennsylvania162,8030.78×
Michigan137,1760.85×
Massachusetts135,4051.12×
New Jersey130,2330.83×
Tennessee107,6730.87×
Missouri102,4751.03×
Arizona94,9010.75×
Colorado93,9630.97×
Maryland93,0500.88×
Indiana89,2780.79×
Minnesota79,9180.9×
South Carolina74,6620.81×
Oregon70,6671×
Kentucky70,4280.91×
Louisiana67,4550.85×
Wisconsin66,7070.72×
Alabama66,3780.77×
Arkansas65,4731.29×
Oklahoma62,1460.91×
Nevada61,5601.03×
Connecticut54,7810.89×
Utah46,3620.84×
Mississippi41,1850.81×
Iowa37,6590.74×
Kansas36,3630.75×
Idaho31,3971.02×
New Hampshire29,4891.21×
Nebraska25,9880.84×
New Mexico25,8530.84×
West Virginia23,2630.81×
Washington, District of Columbia22,0941.19×
Alaska21,4291.63×
Hawaii20,5210.77×
Montana18,6801.09×
Rhode Island18,5090.94×
Maine18,4980.84×
South Dakota18,4381.29×
Vermont18,2041.68×
North Dakota17,9531.42×
Wyoming17,3711.9×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Open world audience
BrandAffinityCategory
Action role-playing game7.77×Games
Superman2.15×Movies & TV
Humour2.6×Literature
Twitch4.38×Games
Mobile game3.45×Games
Role-playing games4.08×Games
Game consoles3.5×Technology & Electronics
First-person shooter games2.97×Games
Grand Theft Auto (series)10.2×Games
TikTok2.08×Internet & Social Media
GameStop3.75×Games
PC game4.7×Games
Pokémon (video game series)4.75×Games
Roblox5.25×Games
Massively multiplayer online role-playing games4.68×Games
Movies1.51×Movies & TV
Grand Theft Auto V7.64×Games
Beauty1.55×Beauty & Wellness
Computers1.67×Technology & Electronics
League of Legends4.91×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Open world audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.97
Risk AppetiteTHRILL1.63
Early Adopter MentalityPOWER1.59
PatriotismCONSERVATISM1.41
ExtroversionTHRILL1.25
Luxury OrientationPREMIUM1.11

Worldwide distribution

Worldwide audience distribution share by country for Open world
CountryShare
United States26.8%
United Kingdom4.8%
Germany4.6%

See Open world audiences in other countries

More Gaming genre audiences in United States

Frequently asked questions

How many fans does Open world have in United States?

Open world has an estimated audience of 6,163,898 people in United States, concentrated in California and Texas.

What is the gender split and age of Open world fans?

34.0% of Open world fans are female, 66.0% are male, with an average age of 30.8 years.

Which brands do Open world fans like most?

Open world fans show strongest brand affinity for Action role-playing game (7.77×), Superman (2.15×), and Humour (2.6×) over the country average.

Where do Open world fans live in United States?

Open world fans in United States are most concentrated in California (reach 813,648), Texas (reach 518,159), and Florida (reach 355,907). These three regions account for the largest share of the active audience.

What other brands do Open world fans also like?

Beyond Open world itself, the audience over-indexes on Superman (2.15×), Humour (2.6×), Twitch (4.38×), and Mobile game (3.45×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Open world. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.