Rascasse Audience Intelligence

Open world Audience in United States

A data profile of the people who buy, follow and care about Open world in United States — modelled from more than twelve digital signal sources. Open world has an estimated audience of 6,163,898 people in United States.

#35among Gaming genre in United States#3308among Topic in United States#113in Games

The average Open world fan in United States is 30.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Action role-playing game, Humour, Mobile game, with strongest over-indexing on Action role-playing game (7.77× the country average).

Demographically, the Open world audience skews more male with an average age of 30.8, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Open world fan in United States is more male, around 30.8 years old, with strong Patriotism tendencies and a notable affinity for Action role-playing game.

Category: Games · Type: Topic · Subtype: Gaming genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Open world profile in United States.

Audience size
6.2M
in United States
Gender
34.0%♀
66.0% male
Age
30.8
average years
Country rank
#5603
Topic in United States
Fig. 01

Search interest · 12-month trend

+170%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Open world fans

34.0% are female, 66.0% are male, average age 30.8.

Fig. 02

Gender split

34.0%
Female
66.0%
Male
Demographic split for Open world audience in United States
MetricValue
Female34.0%
Male66.0%
Average age30.8
Estimated audience size6,163,898
Fig. 03

Age distribution

Ø 30.8
average years
Age distribution of the Open world audience in United States
Age bracketShare%
16-1942%
20-2925%
30-3915%
40-4911%
50+7%
Fig. 04

Worldwide distribution

26.8%

of the worldwide Open world audience comes from United States.

Worldwide audience distribution share by country for Open world
CountryShare
United States26.8%
United Kingdom4.8%
Germany4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Open world audience in United States is strongest.

Fig. 05

Top regions by affinity

Open world fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~70K1.32×
02Oklahoma~90K1.29×
03Washington~200K1.27×
04Idaho~40K1.27×
05Missouri~100K1.23×
06Oregon~80K1.20×
07Kansas~60K1.18×
08West Virginia~30K1.15×
09North Dakota~10K1.15×
10Indiana~100K1.12×
11Kentucky~90K1.12×
12Maine~20K1.12×
13Alaska~10K1.12×
14Tennessee~100K1.10×
15Utah~60K1.10×
16Montana~20K1.10×
17Iowa~50K1.08×
18South Dakota~20K1.08×
19Vermont~10K1.06×
20Alabama~90K1.05×
21Ohio~200K1.03×
22New Hampshire~30K1.03×
23Nebraska~30K1.01×
24Michigan~200K0.98×
25Colorado~90K0.98×
26Louisiana~80K0.97×
27Mississippi~50K0.97×
28Wisconsin~90K0.96×
29Minnesota~80K0.96×
30Nevada~60K0.93×
31New Mexico~30K0.93×
32Virginia~100K0.92×
33Delaware~20K0.92×
34North Carolina~200K0.91×
35Rhode Island~20K0.91×
36Arizona~100K0.90×
37Pennsylvania~200K0.89×
38South Carolina~80K0.89×
39Washington, District of Columbia~20K0.87×
40Georgia~200K0.85×
41Hawaii~20K0.85×
42Texas~400K0.83×
43Connecticut~50K0.83×
44Massachusetts~100K0.80×
45Maryland~80K0.79×
46California~500K0.78×
47Illinois~200K0.77×
48Florida~300K0.76×
49New York~200K0.70×
50New Jersey~100K0.70×
Fig. 06

Affinity by region

Affinity by region — Open world, United States
0.70×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Open world audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Open world audience
#·InterestCategoryAffinity×
01Grand Theft Auto (series)Games10.20×
02Action role-playing gameGames7.77×
03Grand Theft Auto VGames7.64×
04Assassin's CreedGames7.09×
05RobloxGames5.25×
06Pokémon (video game series)Games4.75×
07PC gameGames4.70×
08Massively multiplayer online role-playing gamesGames4.68×
09TwitchGames4.38×
10Role-playing gamesGames4.08×
11GameStopGames3.75×
12Game consolesTechnology & Electronics3.50×
13Mobile gameGames3.45×
14First-person shooter gamesGames2.97×
15HumourLiterature2.60×
16SupermanMovies & TV2.15×
17TikTokInternet & Social Media2.08×
18ComputersTechnology & Electronics1.67×
19BeautyBeauty & Wellness1.55×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Open world audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Open world audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.45×
Early Adopter MentalityPOWER1.41×
Social Media UsageJOY1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Open world audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.61×
Quality AwarenessPREMIUM0.62×
SustainabilityBALANCE0.63×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Open world have in United States?

Open world has an estimated audience of 6,163,898 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Open world fans?

34.0% of Open world fans are female, 66.0% are male, with an average age of 30.8 years.

03

Which brands do Open world fans like most?

Open world fans show strongest brand affinity for Action role-playing game (7.77×), Humour (2.6×), and Mobile game (3.45×) over the country average.

04

Where do Open world fans live in United States?

Open world fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Open world fans also like?

Beyond Open world itself, the audience over-indexes on Humour (2.6×), Mobile game (3.45×), Twitch (4.38×), and Superman (2.15×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Gaming genre audiences in United States

See Open world audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Open world. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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