Rascasse Audience Intelligence

Caseking Target Market in Germany

A data profile of the people who buy, follow and care about Caseking in Germany — modelled from more than twelve digital signal sources. Caseking has an estimated audience of 649,767 people in Germany.

#1238among Brand in Germany#218in Games

The average Caseking fan in Germany is 30.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Case modding, Electronic sports, Counter-Strike: Global Offensive, with strongest over-indexing on Case modding (217.29× the country average).

Demographically, the Caseking audience skews more male with an average age of 30.3, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Caseking fan in Germany is more male, around 30.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Case modding.

Category: Games · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Caseking profile in Germany.

Audience size
650K
in Germany
Gender
15.3%♀
84.7% male
Age
30.3
average years
Country rank
#9440
Brand in Germany
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Caseking

15.3% are female, 84.7% are male, average age 30.3.

Fig. 02

Gender split

15.3%
Female
84.7%
Male
Demographic split for Caseking audience in Germany
MetricValue
Female15.3%
Male84.7%
Average age30.3
Estimated audience size649,767
Fig. 03

Age distribution

Ø 30.3
average years
Age distribution of the Caseking audience in Germany
Age bracketShare%
16-1942%
20-2927%
30-3916%
40-499%
50+7%
Fig. 04

Worldwide distribution

72.8%

of the worldwide Caseking audience comes from Germany.

Worldwide audience distribution share by country for Caseking
CountryShare
Germany72.8%
Austria5.0%
Italy4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Caseking audience in Germany is strongest.

Fig. 05

Top regions by affinity

Caseking customers by region in Germany
#RegionReachAffinity×
01Berlin~70K2.26×
02Brandenburg~30K1.51×
03Schleswig-Holstein~20K1.02×
04Niedersachsen~70K1.00×
05Sachsen-Anhalt~20K0.96×
06Nordrhein-Westfalen~100K0.95×
07Sachsen~30K0.93×
08Thüringen~20K0.92×
09Mecklenburg-Vorpommern~10K0.90×
10Bayern~90K0.86×
11Rheinland-Pfalz~30K0.86×
12Bremen~5K0.84×
13Baden-Württemberg~80K0.82×
14Saarland~6K0.77×
15Hessen~40K0.76×
16Hamburg~10K0.75×
Fig. 06

Affinity by region

Affinity by region — Caseking, Germany
0.75×1.00×2.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Caseking audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Caseking audience
#·InterestCategoryAffinity×
01Case moddingTechnology & Electronics217.29×
02Cooler MasterTechnology & Electronics24.04×
03AlienwareTechnology & Electronics16.93×
04Electronic sportsSports12.24×
05Counter-Strike: Global OffensiveGames9.99×
06PlayStation StoreGames6.65×
07World of WarcraftGames5.59×
08SteamGames5.07×
09PaybackShopping4.97×
10FIFA (video game series)Games4.73×
11Call of DutyGames4.23×
12Smart deviceTechnology & Electronics4.04×
13Robert RedfordMovies & TV3.90×
14FortniteGames3.77×
15League of LegendsGames3.77×
16Mobile gameGames3.32×
17FRITZ!BoxTechnology & Electronics3.30×
18TipicoGames2.67×
19RedditInternet & Social Media2.50×
20TransfermarktSports2.46×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Caseking audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Caseking audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.43×
Risk AppetiteTHRILL1.50×
PatriotismCONSERVATISM1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Caseking audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.58×
Design AffinityPREMIUM0.60×
SustainabilityBALANCE0.62×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Caseking's target market in Germany?

Caseking's target market in Germany covers an estimated 649,767 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Caseking customers?

15.3% of the Caseking audience are female, 84.7% are male, with an average age of 30.3 years.

03

Which brands do Caseking fans like most?

Caseking fans show strongest brand affinity for Case modding (217.29×), Electronic sports (12.24×), and Counter-Strike: Global Offensive (9.99×) over the country average.

04

Where do Caseking fans live in Germany?

Caseking fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Caseking fans also like?

Beyond Caseking itself, the audience over-indexes on Electronic sports (12.24×), Counter-Strike: Global Offensive (9.99×), Steam (5.07×), and World of Warcraft (5.59×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Games audiences in Germany

See Caseking audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Caseking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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